Title
Senior Vice President & Global Digital Officer
Company
McDonald’s Corporation

As McDonald’s first-ever Chief Digital Officer, Rafiq is creating a digital vision for the world’s leading global food service retailer, helping the company to define the restaurant experience of the future. Since assuming his role in October 2013, Rafiq has built an entirely new global organization within McDonald’s, focusing on customer experience and brand engagement. Leading a global team, Rafiq aims to harness digital innovation to deliver an entirely new level of convenience, fun and value to McDonald’s customers.

Prior to McDonald’s, Rafiq served as General Manager of Amazon’s Kindle Direct Publishing, spearheaded product marketing and strategic business development at both Yahoo! and AOL, and founded several start-ups of his own, including software provider Covigna. Rafiq earned a BA in Mathematics-Economics from Wesleyan University and an MBA from The University of Chicago. Follow Atif @atifatif