ASE15 Attendees


Element Associates

Debbie Bookstaber is the President of Element Associates, where she leads integrated social media, affiliate marketing, PR and blogger outreach campaign for her clients. Debbie brings a unique perspective to projects based on her experience as both an affiliate manager and a successful blogger. As the blogger behind and, Debbie was recognized as one of the “Top 25 Parent Bloggers Who Are Changing the World” by in 2012 and as a “Best of the Net” Blogger by Working Mother Magazine in 2013. Debbie has over a dozen years of marketing experience at brands such as Expedia and Travelocity. She has managed online marketing programs responsible for several hundred million dollars in annual sales. Debbie has advised PR firms and Fortune 500 companies on blogger relations and effective social media strategies, and she serves as the Director of Social Media for Child’s Play Communications in New York, NY. Follow her on Twitter @buzzmommy.