ASE15 Attendees

Director, Marketing


Helen Fang is well-versed marketer with a background and passion for SEO, affiliate, and content for both B2B and B2C companies. She’s on a mission to create, build, and market consumer web products to improve the way we shop. Helen’s been a part of the affiliate community since 2007, when she helped launched a coupon and deal site as a “side project” for Vendio, a company acquired by She’s been hooked ever since and remains a huge advocate for the power of the coupon site. At, Helen serves as a Director of Marketing, responsible for leading the business strategy and marketing for in-store and online initiatives helping Specialty Retailers on expose their offers to over 17MM unique visitors each month. Helen is a proud Cal Bear, mom to two rescued pups, and can’t decide whether her best social media moment was when Dave Mathews or Matt Cutts tweeted at her.