Based on its pure private banking model and by leveraging its truly open product platform, Julius Baer is able to provide the expert advice that sophisticated private clients, family offices and independent asset managers from around the world need. At Julius Baer, client relationships are built on partnership, continuity and mutual trust. This becomes evident in Julius Baer’s highly client-centric service excellence and management culture. With its Swiss heritage, strong capitalisation and entrepreneurial stance, Julius Baer is in a position to continually set the pace in the industry.

Although the Group’s relationship managers have served generations of clients for 125 years now, Julius Baer remained nimble thanks to its long-term outlook and its culture of embracing change. It dares to ask the questions relevant for today’s and tomorrow’s investors. It meets with thought leaders from a breadth of fields to understand the forces that might someday change the world. The insights gained are cast in Julius Baer’s innovative Next Generation investment framework that ensures forward-looking, sustainable investment decisions.

Julius Baer acts responsibly in all facets of sustainability – economically, socially and environmentally. The Group is active in the community through the Julius Baer Foundation and the Julius Baer Art Collection. In fact, Julius Baer owns one of the largest collections of Swiss contemporary art whose origins are firmly anchored in the Baer families’ passion for art and culture. Julius Baer's approach to art acquisition promotes the preservation of visual art in Switzerland.

Occasionally, a selection of the Julius Baer Art Collection is made accessible to the public in dedicated exhibitions or is lent to museums for their own displays. Home to the major part of the collection, however, are the Julius Baer offices around the globe where the artworks inspire employees as part of the corporate culture to promote excellence. Or they contribute to making a visit to Julius Baer’s client areas a truly special experience.