Welcome to the Extreme Sales Summit 2014
Presenting a unique sales event that brings the leading edge sales concepts, strategies, techniques and motivation to the home improvements industry!
 --- Tony Mancini, Group Director, Professional Remodeler/ProRemodeler.com and Joy Kilgore, CEO, EBA PRIME

Sports Commentator, Entrenpreneur and National Football League Hall of Fame tight end and coach, Mike Ditka is also one of the greatest motivational speakers for business leaders today. After a long career in football, Coach Ditka has grown and created an enviable business empire that includes several restaurants, a beverage and spirits company, and books. Ditka, coach of the Super Bowl champion Chicago Bears in 1985 will highlight the perspective, determination, will and hard work it takes to succeed in any endeavor, particularly entrepreneurship. -- Mike Ditka

While the client and the home may be similar, the sales approach between specialty and design/build sales are very different. Mark will not only share the good, the bad and the ugly of each sales dialect but will more importantly share ways you can adapt your sales process and techniques to see better results.

1. The differences between full-service and specialty sales techniques
2. Time is NOT on your side
3. Top 10 closing techniques 

 -- Mark Richardson, CR

Available to the first 120 to sign up, limited to two attendees per company.

Mr. Ferro has been a leader in the remodeling industry for over 25 years. As CEO of Alure Home Improvements, he has shepherded the company through a period of unparalleled growth. Alure is notable for several reasons. Through its massive Owens Corning Basement Finishing System it has assembled a marketing and sales machine that any replacement contractor would admire. But the company is also a full-service remodeling firm offering everything from handyman services to room additions and whole-house remodeling. Through his many appearances on Extreme Makeover: Home Edition, Ferro is also a television personality. The company has also become well known for serving is Long Island, New York community. -- Sal Ferro, CEO, Alure Home Improvements

Technology has revolutionized the remodeling industry, but does it make it easier for the client to buy? Or are they more overwhelmed? Vince is a remodeler just like you but has developed some very interesting uses of technologies in the selling process. For those that are confused, get ready to simplify. For those that want to make technology even better, come to take notes.

1. High Tech vs. High Touch Selling
2. The Table: a technology tool or a closing technique?
3. Apps that will differentiate and help to sell.

-- Vince Nardo, CEO, Reborn Cabinets

"Enhance the Remodeling Experience with Technology"

Houzz has become an integral part of the homeowner's buying process. Learn how online design ideas work today and how they shape your selling skills.

1. Take a design fantasy and make it come to life with technologies
2. Control the selection process rather than the process controlling you
3. Raise your imagination to the next level by leveraging the technology tools available to the homeowner and to you

-- Liza Hausman, Vice President of Community, Houzz.com

Hispanics, Asians, African Americans and Middle Easterners are the fastest-growing homebuyer group in America today and they often buy homes that need improvement. These could be your customers IF you know how to treat them with sensitivity to their culture. Unfortunately, in the first thirty seconds most untrained remodeling salespeople unintentionally insult a multicultural customer at least three times. Find out how to:

1. Build instant rapport with multicultural customers
2. Overcome constant haggling
3. Recognize specific improvements that appeal to certain groups
4. Detect buying signs with customers who show no body language
5. Much more

Sandler Training is the world's leading sales training organization. You get to this level only through developing sales training strategies that are proven to work. In the spirit of "Extreme" selling, Bill will share many of these techniques and approaches. 

1. What is high-performance selling?
2. Ways to increase sales while saving time and stress in the process.
3. You can have consistently great sales years.

Chris has a unique perspective. He has taken the proven skills and techniques he developed from being a leader in auto sales into the home improvement world with Reborn Cabinets. During his session, Chris will share his personal lessons and parallels from the automobile sales environment and how we can apply these to in-home sales. Some areas of focus are:

1. Selling products vs. selling process
2. Sales language makes all the difference
3. Sales processes and techniques is the difference between winning and losing

 -- Chris LaVoie, Reborn Cabinets

Today you not only need to know how to sell to the client, but to consider the House as the new patient. People buy emotionally, but need to rationalize logically. If you can create enough good reasons to buy based on improving the home's performance, you will close with a higher rate and a more delighted client. Gord will explain both the building science and how to sell it.

1. Doing the right thing can make the close a "nonevent".
2. Your knowledge instills confidence; your confidence creates enthusiasm; and enthusiasm sells.
3. Learn how to make building science part of the sales process.

  -- Gord Cooke

Whether you are beginning your sales career or in the twilight it is important you control your professional process. Mark began in remodeling sales then developed a sales team then lead the growth of an organization. Each of these passages can lead to the next. What is your life after sales?

1. Many seek happiness when happiness is actually a choice!
2. We are all sales people but some are better than others!
3. You can control your destiny rather than letting it control you.

 -- Mark Richardson, CR