| Winning More Business From Your Existing Clients |
Have you considered how a bit of ground work with your existing client base can help your firm’s future business? We all know that a personal referral or previous excellent customer experience goes a long way in influencing our own decision-making, whether we are purchasing a product or a service and we recognise that a word of mouth recommendation is probably the most powerful marketing tool of all.
A host of reports and articles show how acquiring new clients is markedly (ranging from 6 to 30 times!) more costly than retaining existing customers. In their drive to find new clients, many firms are missing business opportunities closer to home.
Utilising your existing client list to bring in new or indeed provide repeat business makes good commercial sense. Your existing clients know you, trust you and already use or have used your services in the past. They are not only the best leads but they’re also the best ambassadors for your firm.
Join us for this half day session to understand how you can increase your fee-earning business through better utilising and servicing your existing client base.
By attending this session you will have:
• an appreciation of the importance of your firm’s brand and why a strong brand is crucial to your business development
• an understanding of how to define and segment your current clientele and why it matters to do so
• an understanding of the value of investing time with your existing clients and the longer term benefits this can bring
• practical tips on how to help get more business from your existing client base.
A host of reports and articles show how acquiring new clients is markedly (ranging from 6 to 30 times!) more costly than retaining existing customers. In their drive to find new clients, many firms are missing business opportunities closer to home.
Utilising your existing client list to bring in new or indeed provide repeat business makes good commercial sense. Your existing clients know you, trust you and already use or have used your services in the past. They are not only the best leads but they’re also the best ambassadors for your firm.
Join us for this half day session to understand how you can increase your fee-earning business through better utilising and servicing your existing client base.
By attending this session you will have:
• an appreciation of the importance of your firm’s brand and why a strong brand is crucial to your business development
• an understanding of how to define and segment your current clientele and why it matters to do so
• an understanding of the value of investing time with your existing clients and the longer term benefits this can bring
• practical tips on how to help get more business from your existing client base.
