Capitol AG Conference
Creating a Hero That Others Will Follow: How to tell stories that change perceptions about you, your operation and your industry.
Storytelling is ancient and embedded into the very core of what makes us human beings. For more than a decade the agriculture industry has been implored to “tell your story,” as a mechanism for helping the outside world understand the complex and treacherous journey of being a farmer in a modern age. During this keynote, Communications Strategist Vance Crowe will discuss why some stories thrive and others are never retold so that the audience can assess the effectiveness of their personal stories and learn what they can do to improve them.
Vance Crowe is a communications consultant that has worked for corporations and international organizations around the world. He has spoken before more than 100,000 people, answering questions about some of the most sophisticated and controversial technology in the modern age.
Vance is the former Director of Millennial Engagement for Monsanto, a Communications
Strategist for the World Bank Group, a returned U.S. Peace Corps Volunteer stationed in
Kenya, a former Communications Coordinator at a National Public Radio affiliate in Northern California and was a deckhand on an eco-tourism ship that traveled the Western Hemisphere.
His stories and lessons illuminate aspects of communications that remain hidden to most
people. Vance holds a degree in communications from Marquette University and a Master's Degree in Cross-Cultural Negotiations from the Seton Hall School of Diplomacy.