Ian MacDonald
Vice President Sales, Northeast, AutoTrader.com
Do You Know Today's Customer? 

Ian MacDonald oversees all aspects of sales, service, revenue and expense for Northeast division. He provides leadership and expertise to regional sales leaders and AutoTrader.com’s on-the-ground sales force in this division to maximize the success auto dealers have in marketing vehicles through AutoTrader.com and KBB.com. MacDonald has 30 years of experience in the automotive industry in Europe, U.S., Middle East and Far East, including more than 20 years sales experience.  During his time with Cox Automotive, MacDonald served as Senior Vice President for Cox Autotrader and AutoMart in 2008, overseeing the transition of revenue and key sales and executive  personnel to AutoTrader.com following the closure of print publications. Before joining AutoTrader.com in July 2003, MacDonald worked in the Military Sales field following OEM experience with both SAAB and Ford Motor Company in Europe.

Dale Pollak
Founder, vAuto
How to Craft a Consumer-Focused Used-Car Strategy

Dale Pollak's career in the automotive industry spans more than two decades. As a dealer, technology entrepreneur and best-selling author, Dale has helped many successful automotive dealers make dramatic improvements in their used vehicle operations. Dale pioneered the Velocity Method of Inventory Management. It maximizes a dealer's used vehicle profitablity through the use of market metrics - an approach he crafted as a Cadillac dealer in Chicago who could not physically observe his used cars - and which ultimately led to the founding of vAuto in 2005. In late 2010, the AutoTrader Group (ATG) acquired vAuto. Dale now guides strategic product development/integration for vAuto and other ATG companies.

Glenn Pereira
Manager, Industry Education, AutoTrader.com
6 Key Factors for Online Marketing Success

Glenn has over 24 years of experience in the auto industry. Prior to joining AutoTrader.com, Glenn was the director of operations for a large dealer group. In addition to his retail experience, Glenn has also worked for a major automotive manufacturer and consulting firm. In 2007, he graduated from the NADA Dealer Academy, enhancing his knowledge of retail operations to provide further value to dealers.

Rob Lange
National Sales Training Director, Kelley Blue Book
Demystifying KBB: Pulling Back the Curtain on Vehicle Values & the KBB Consumer


Rob is responsible for providing educational materials to dealers to enhance their sales processes using Kelley Blue Book® Values and services. In addition, he develops Best Practices documents for dealerships, contributes monthly articles to industry publications and regularly speaks at related conferences. During his time at Kelley Blue Book, Rob has successfully conducted several regional educational meetings for dealers and served as a speaker for a number of Digital Dealer and Liquid Motors conferences. Prior to joining Kelley Blue Book in 2008, he spent 15 years in retail automotive sales and sales management

Juan Flores
Director, Trade-In Marketplace, AutoTrader.com
Getting the Most Out of Trade-In Marketplace

Juan is responsible for furthering the product design and implementation of the next generation of the Trade-In Marketplace. Prior to joining the Trade-In Marketplace leadership team, he was the director of vehicle valuations at Kelley Blue Book. As a spokesperson for Kelley Blue Book, Juan regularly spoke at industry events, including Digital Dealer, CPO Forum, National Remarketing Conference and more. Juan’s work also regularly garnered coverage in top-tier media such as Automotive News, USA Today and CNBC.

William Pearson
Dealer, Consultant
Getting the Most Out of Trade-In Marketplace

Bill has been in the automotive industry for more than 23 years. During that time, he has co-owned and managed several franchise dealerships in Peoria, IL, as well as owned and operated Dollar Rent A Car franchises in the Peoria/Bloomington area. Bill has contributed to several automotive publications, including Dealer Magazine, Auto Dealer Monthly, F&I Magazine, Velocity 2.0 by Dale Pollak, Dealer Refresh and USA Today.

Eddie Cawley 
Director, Dealer Learning, AutoTrader.com
Moderator
Evaluate Your Online Performance

As a national dealer educator, Eddie Cawley brings 20 years of automotive experience to the dealer community. A true visionary, Eddie has helped thousands of dealers nationawide maximize their success in online advertising through various roles at AutoTrader.com. He began his automotive career in 1991 selling cars for a large Subaru dealership. While in retail he gained invaluable experience as the F&I director, used car manager, new car manager, general sales manager, general manager and partner.