David Pyle
Senior Vice President of Dealer Sales, AutoTrader.com
Do You Know Today's Customer? 

Dave leads AutoTrader.com's force of more than 900 sales professionals who consult with automobile dealers acrss the country. This group is responsible for securing dealer automobile listings for the site, and consulting with dealers on the best way to utilize the Internet to market and sell automobiles and maximize their marketing investments. Dave has held numerous leadership positions at AutoTrader.com and been with the company since it started.

Howard Polirer
Director, Industry Education, AutoTrader.com
6 Key Factors for Online Marketing Success

As one of the nation's premier automotive educators, Howard has taught thousands of dealers about effective online innovation and Internet advertising. Prior to joining AutoTrader.com, Howard owned his own automotive sales training and consulting company. With over 30 years of experience in the retail automotive business, Howard has extensive dealership expertise, having grown from a salesperson at a Toyota dealership to sales manager and then to general manager for a Volkswagen, Subaru and Chevrolet dealership.

Rob Lange
National Sales Training Director, Kelley Blue Book
How to Create Win-Win Pricing Strategies for You and Today's Consumer

Rob is responsible for providing educational materials to dealers to enhance their sales processes using Kelley Blue Book® Values and services. In addition, he develops Best Practices documents for dealerships, contributes monthly articles to industry publications and regularly speaks at related conferences. During his time at Kelley Blue Book, Rob has successfully conducted several regional educational meetings for dealers and served as a speaker for a number of Digital Dealer and Liquid Motors conferences. Prior to joining Kelley Blue Book in 2008, he spent 15 years in retail automotive sales and sales management.

Dan Moore
National Sales Manager, VinSolutions
How to Keep your Website from Profit Leak

Dan's wide array of experience in automotive dealership management and digital marketing gives him a unique perspective in bridging the gap between digital marketing and relevant dealership ROI. His passion lies in leveraging his experience to increase ROI and market share for dealerships. Today, Dan provides dealers with highly effective social media, website and search engine strategy, as well as online advertising to maximize advertising budgets and enhance market share.

Juan Flores
Director, Trade-In Marketplace, AutoTrader.com
Getting the Most Out of Trade-in Marketplace

Juan is responsible for furthering the product design and implementation of the next generation of the Trade-In Marketplace. Prior to joining the Trade-In Marketplace leadership team, he was the director of vehicle valuations at Kelley Blue Book. As a spokesperson for Kelley Blue Book, Juan regularly spoke at industry events, including Digital Dealer, CPO Forum, National Remarketing Conference and more. Juan’s work also regularly garnered coverage in top-tier media publications such as Automotive News, CNBC and USA Today.

William Pearson
Dealer, Consultant
Getting the Most Out of Trade-in Marketplace

Bill has been in the automotive industry for more than 23 years. During that time, he has co-owned and managed several franchise dealerships in Peoria, IL, as well as owned and operated Dollar Rent A Car franchises in the Peoria/Bloomington area. Bill has contributed to several automotive publications, including Dealer Magazine, Auto Dealer Monthly, F&I Magazine, Velocity 2.0 by Dale Pollak, Dealer Refresh and USA Today.

Eddie Cawley 
Director, Dealer Learning, AutoTrader.com
Moderator
Evaluate Your Online Performance

As a national dealer educator, Eddie Cawley brings 20 years of automotive experience to the dealer community. A true visionary, Eddie has helped thousands of dealers nationawide maximize their success in online advertising through various roles at AutoTrader.com. He began his automotive career in 1991 selling cars for a large Subaru dealership. While in retail he gained invaluable experience as the F&I director, used car manager, new car manager, general sales manager, general manager and partner.