ASW16 Attendees
 

Affiliate Summit West 2016 Agenda

The official days of Affiliate Summit West 2016  are Sunday, January 10 through Tuesday, January 12, but lots of folks arrive on Saturday, January 9 to begin networking. 

The early check-in opens from 12:00 pm to 8:00 pm on Saturday, and that's a great time to get your badge and become familiar with the conference area. Also, it will enable you to avoid the lines the next day. 



It is the sole responsibility of the attendee to ensure that they have purchased the proper pass type for access to this event. Click here to review the different pass types and their included benefits. 

Session Access Legend
Advertiser, Affiliate Management, OPM/Agency and Network attendees Exhibitor and Sponsor Badges Only
Networking Plus or Networking (Session Tickets Required), VIP & All Access Pass Holders Newcomer Program Participants Only
Open to All Pass Holders Press Badges Only
Speaker Badges Only VIP and All Access Pass Holders Only


01/09/2016
12:00 pm - 8:00 pmEarly Check-In
Paris Foyer
Come by Saturday to pick up your badge and attendee bag so you can enter immediately on Sunday when the show opens!

01/10/2016
8:00 am - 6:00 pmExhibit Hall Booth Setup
Rivoli Ballroom
Exhibitors may set up their booth at this time.
Check-In
Paris Foyer
Pick up your conference badge and attendee bag, and get started with Affiliate Summit.
Refuel, Rendezvous & Refresh Room
Vendome A
All attendees are welcome to take advantage of the tables and WiFi to have meetings, catch up on work, or simply take a break. Coffee and Tea available to those with Refresh Drink Tickets.
9:00 am - 12:00 pmMeet Market Table Setup
Concorde
Exhibitors may set up their Meet Market tables at this time.
10:00 am - 10:30 amFirst Timer Orientation
Champagne Ballroom 1
Shawn Collins, Co-Founder, Affiliate Summit
All first-time attendees are welcome to join Affiliate Summit Co-Founder Shawn Collins for tips and advice for getting the most out of your time at Affiliate Summit.
10:00 am - 5:00 pmSpeaker Ready Room
Bordeaux
This is a space where speakers can find some quiet, and run through their presentations one last time to ensure that it goes smoothly during their sessions.
11:00 am - 12:00 pmSession 1a - Six Figure Blogging: Ask the Experts & Secrets Revealed
Champagne Ballroom 1
Syed Balkhi, Founder, WPBeginner
John Chow, Titles Are For Wimps, John Chow dot Com
Zac Johnson, CEO, MoneyReign Inc
John Rampton, President, Adogy
A panel of four six figure bloggers share the secrets to their success, while also answering Q&A to help grow your blogs, brands and business in the process.
Session 1b - Blogger Outreach Strategies That Don't Suck (Time or Money)
Champagne Ballroom 4
Ciaran Blumenfeld, CMO, Hashtracking
Debbie Bookstaber, Owner, Element Associates
Kelby Carr, CEO, Type-A Parent
Anne Parris, Managing Partner, Midlife Boulevard
If you're pitching bloggers and not seeing a strong ROI, you won't want to miss this panel. We will cover tools that save time and outline questions you need to ask to identify the right influencers.
Session 1c - Live SEO & Monetization Site Reviews
Versailles 1-2
Kenny Hyder, Founder, Hyder Media
Scott Polk, Founder / CEO, Marketing Nomads
Adam Riemer, President, Adam Riemer Marketing
Have your website reviewed by industry experts and learn to rank better in Google as well as how to make more money.
12:00 pm - 6:00 pmMeet Market
Concorde
The Meet Market at Affiliate Summit is an extended session of structured, face to face networking. Affiliate programs and networks have tables set to meet with affiliates to discuss their offers and cut deals.
12:00 pm - 6:00 pmPress Room
Burgundy
The Press Room is an area reserved credentialed Press only to grab some desk space, blog, interview, relax, and network.
12:15 pm - 12:45 pmSession 2a - Chill the F**k Out: You're Killing Yourself
Champagne Ballroom 1
Sean Steinmarc, Founder, Steinmarc.com
Proud of your 'work all the time, make all the $$$' lifestyle? So was I-until I disconnected for a week and saw incredible improvements in my life & productivity. Learn to do more by connecting less.
Session 2b - Buying and Selling Websites
Champagne Ballroom 4
Chuck Mullins, President, Cash For Your Site
Expanding your affiliate business through website acquisitions and sales? Our experts will provide detailed strategies for buying and selling websites guaranteed to maximize your revenue potential.
Session 2c - How to Optimize Images for Social Media Sharing
Versailles 1-2
Michelle Held, Owner, Metrony, LLC
Posts that include images get more engagement. Do your images look good on all social platforms? How to optimize images for social posting and drive traffic!
1:00 pm - 1:30 pmSession 3a - Optimize WordPress Like a Super Affiliate
Champagne Ballroom 1
David Vogelpohl, Vice President of Web Strategy, WP Engine
Learn how to use WordPress to boost commissions and deliver an amazing experience to your visitors. Great tips on WordPress management and effectively promoting offers from your merchants.
Session 3b - Humanize Marketing to Drive Brand and SEO
Champagne Ballroom 4
Jackie Bates, Director of Marketing, LinkConnector
Helen Fang, General Manager, Ecommerce, Coupons.com
Humanize your marketing to reach a hyper-connected audience. Through social listening and strategic content marketing, escalate your search visibility and drive brand awareness.
Session 3c - Leveraging Technology to Enhance Your Program
Versailles 1-2
Tom Rathbone, Head of Technology, Schaaf-PartnerCentric
A look into a few different ways that merchants and agencies are using tracking platforms and network features to align company goals with the affiliate program.
1:00 pm - 3:00 pmVIP & All Access Snack Break
Vendome B
Take a break from the networking and education for some snacks and drinks in a relaxed networking environment. (Snack Tickets are also required.)
1:45 pm - 2:15 pmSession 4a - Ad Blocking and the Future of Digital Advertising
Champagne Ballroom 1
Hanna Kassis, CEO, OAREX Capital Markets, Inc.
This session will explore recent developments in the ad blocking dilemma facing the digital advertising world and how the online ecosystem will (should) adapt in response.
Session 4b - Up-and-Comers: Recruiting & Engaging with Smaller Affiliates
Champagne Ballroom 4
Rick Gardiner, CEO, iAffiliate Management
Techniques and tools to recruit bloggers and small-to-medium size affiliates into your program. We'll share proven methods to nurture those partnerships into profitable affiliate partnerships.
Session 4c - Whoomp! There it Is - Disclosures, Disclosures, Disclosures
Versailles 1-2
Rachel Hirsch, Attorney, Ifrah PLLC
What does “clear and conspicuous” disclosures mean given the advancement of technology? Navigate effective disclosures in digital advertising according to the FTC’s .com Disclosure Guidelines.
2:00 pm - 5:00 pmRevShare Roundup
Champagne Ballroom 2&3
Kim Rowley, Founder, Key Internet Marketing, Inc.

The Affiliate Summit RevShare Roundup debuts with a broad range of revenue share affiliate programs to discover.

This event was designed to facilitate discussions between the revenue share programs represented and affiliates/publishers/bloggers looking for new revenue share programs to drive traffic to. Unrelated conversations will not be entertained during this 3-hour event.

Only the following attendee badge types will have access to all the RevShare Roundup: Affiliate, Advertiser, Affiliate Management, OPM/Agency and Network.

2:30 pm - 3:00 pmSession 5a - You Oughta Be on YouTube!
Champagne Ballroom 1
Dave Taylor, Editorial Director, AskDaveTaylor
Video has become a MUST for online marketing, so where are your videos? How's your YouTube channel doing? I'll show you how to make quick and dirty videos and upload them for maximum benefit!
Session 5b - Scaling the Great Wall: Performance Marketing in China
Champagne Ballroom 4
Patrick Hearon, Director of Sales, HasOffers by TUNE
Patrick will share advice on the key issues you’ll need to be aware of before entering the Chinese market. He’ll touch on the Great Firewall, transparency, privacy, and more.
3:15 pm - 3:45 pmSession 6a - Success Not Secrets: Social Media Brand Building
Champagne Ballroom 1
Karen Garcia, Co-founder, Lab 6 Media
Learn the art of nurturing real relationships on social media to grow your business and brand. Discover fresh, actionable content to boost your communications and build your online community.
Session 6b - Conversion Optimization: Optimize or Die
Champagne Ballroom 4
Shannon MacLeod, Senior Director, Conversion Optimization, Avangate
If you’re not optimizing your website, you are leaking revenue. Learn best practices for CRO, design principles for conversion, and A/B testing methodologies to improve your landing pages.
Session 6c - Boost ROI on Mobile Media: Affiliates, Advertisers & Brands
Versailles 1-2
Apoorv Soni, Managing Director, MobiVisits
Learn the new trends and adapt advanced strategies to make most out of mobile traffic. Includes some of the best kept secrets and several ways to convert your losing campaigns into winners in 2016.
4:00 pm - 4:30 pmSession 7a - Out of the Box SEO Tactics that Will Blow Your Mind
Champagne Ballroom 1
Ariel Hochstadt, Co-Founder, HostAdvice.com
Tweak Linkedin to promote your site for free, make any page on your site the most bookmarked compare to competitors, reverse engineer google analytics in your favor, X7 the times your site is shared.
Session 7b - Average Affiliate Channel Stats & KPIs- How Do You Stack Up?
Champagne Ballroom 4
Chad Waite, Marketing Manager, AvantLink
Get network-level insight into performance averages on affiliate and program KPIs like AOV, conversion rates, mobile sales, and many more. Find out where you excel and where you can improve.
Session 7c - Applying Optimization Fundamentals For Major Gains
Versailles 1-2
Justin Rondeau, Optimization Manager, Digital Marketer
CRO is about research and process, not tactics and hacks. In this session, you'll learn the tools and what it takes to evaluate campaigns & come up with clever solutions that impact the bottom line.
6:30 pm - 7:30 pmNewcomer Program Meetup
Bordeaux
The Affiliate Summit Newcomer Program helps connect first-time attendees with Affiliate Summit veterans. Conference veterans volunteer their time to share their past experience ideas and information to help newcomers optimize their time at the conference. This is an opportunity for those first-time attendees and conference veterans to meet. (You must be enrolled in the Affiliate Summit Newcomer Program to participate in this event.)

01/11/2016
7:30 am - 5:00 pmCheck-In
Paris Foyer
Pick up your conference badge and attendee bag, and get started with Affiliate Summit.
7:30 am - 5:00 pmRefuel, Rendezvous & Refresh Room
Vendome A
All attendees are welcome to take advantage of the tables and WiFi to have meetings, catch up on work, or simply take a break. Coffee and Tea available to those with Refresh Drink Tickets.
8:30 am - 6:00 pmPress Room
Burgundy
The Press Room is an area reserved credentialed Press only to grab some desk space, blog, interview, relax, and network.
9:00 am - 10:00 amExhibit Hall Refresh
Rivoli Ballroom
Exhibitors may use this time to refresh their booth, catch up with their employees and enjoy a selection of morning pastries and coffee before the Exhibit Hall opens.
9:00 am - 10:00 amBuffet Breakfast
Concorde
Buffet Breakfast is open to VIP and All Access pass holders with breakfast tickets only.
9:00 am - 5:00 pmSpeaker Ready Room
Bordeaux
This is a space where speakers can find some quiet, and run through their presentations one last time to ensure that it goes smoothly during their sessions.
10:00 am - 11:00 amSession 8a - How to Dominate Any Industry Through Digital Marketing
Champagne Ballroom 1
Evan Weber, CEO, Experience Advertising
Discussing how to implement strategies to dominate a particular niche or industry online. Whether you are a merchant, advertising or affiliate, this session will guide your overall digital strategies.
Session 8b - SEO: Ask Me Anything
Champagne Ballroom 4
Bruce Clay, President, Bruce Clay Inc
Duane Forrester, Sr. Product Marketing Manager, Microsoft
Stephan Spencer, Co-Author, The Art of SEO
50+ years of SEO experience answer your every question when longtime Bing spokesperson Duane Forrester, “godfather” of SEO Bruce Clay and co-author of “The Art of SEO” Stephan Spencer take the stage.
Session 8c - The Chemistry of the Landing Page with Live Critiques
Versailles 1-2
Brian Massey, Conversion Scientist, Conversion Sciences LLC
There is a chemical formula for landing pages. Brian Massey idenitifies the elements and catalysts must be present to create a high-converting landing page, then evaluates your examples LIVE.
10:00 am - 5:00 pmExhibit Hall Open
Rivoli Ballroom
Meet with a wide selection of affiliate programs, networks, affiliate program managers, and vendors. All attendees are welcome.
11:15 am - 12:15 pmOpening Remarks & Keynote
Champagne Ballroom 2&3
Kim Rowley, Founder, Key Internet Marketing, Inc.
Kerri Pollard, Former President and Current Advisor, CJ Affiliate by Conversant
12:30 pm - 1:45 pmLuncheon Buffet
Concorde
Lunch is open to VIP and All Access pass holders with lunch tickets only.
2:00 pm - 2:30 pmSession 9a - Affiliate Activation: 20 Ways to Get Them Cranking
Champagne Ballroom 1
Geno Prussakov, CEO & Founder, AM Navigator LLC
Let's face it; the vast majority of your affiliates are inactive. It's paradoxical. You didn't make them sign up. Discover proven techniques to excite and activate idle affiliates. Q&A at the end.
Session 9b - Affiliate Adventures in Mobile Commerce
Champagne Ballroom 4
John Toskey, Global Director, eBay Partner Network
Learn about the latest trends and opportunities driving mobile ecommerce growth, how advertisers and networks are maneuvering, and what affiliates can do to make sure they aren’t left in the dust.
Session 9c - Digital Marketer's Legal Tool Kit
Versailles 1-2
Slade Cutter, Member, Wittliff Cutter
A high-impact overview of the law of advertising as it relates to digital marketers. Session attendees will receive an in-depth advertising law reference booklet.
2:45 pm - 3:15 pmSession 10a - Amazon: Friend or Foe? Amazon's Role in Affiliate Marketing
Champagne Ballroom 1
Paul Schroader, President, PS Web Solutions, Inc.
With at least 1 in 3 product searches originating on Amazon.com, it simply can't be ignored. We will discuss the impact Amazon has on Retailers' online strategy, particularly Affiliate Management.
Session 10b - Best Practices for Managing a Virtual Workforce
Champagne Ballroom 4
Rachel Honoway, CEO, FMTC
Let's talk about the challenges you face in managing a team of people scattered around the globe. I'll share my successes and failures and offer you advice on what might work for your unique business.
Session 10c - Processes & Techniques for Managing a FTC & CFPB Program
Versailles 1-2
Dave Naffziger, CEO, BrandVerity
Marketing a financial service—be it a bank, a loan, or a credit card—is never straightforward. Learn some best practices around managing a FTC and CFPB program in this informative talk.
3:30 pm - 4:00 pmSession 11a - A Human’s Guide to the Insane World of SEO
Champagne Ballroom 1
Shannon K. Steffen, Founder & CEO, Daymark Digital
Find yourself arguing whether or not human influence is important to SEO? Shannon will talk through a strategic journey of user experience from an SEO's viewpoint and leave you with an action plan.
Session 11b - How to Use Social Media to Achieve Expert Fame in Any Niche
Champagne Ballroom 4
E. Brian Rose, Founder, JVZoo
E. Brian Rose shares proven techniques on how anyone can achieve Expert Fame in a short time. Whether you are an affiliate or product creator, this talk shows you how to gain authority in any niche.
Session 11c - Using Data to Improve Your Recruiting Strategies
Versailles 1-2
Van Chappell, Founder/CEO, 5IQ
Learn how to use data to improve your recruiting. Topics covered will include using competitor, network and category data to find affiliates. The session will conclude with a case study using real world data to help you craft your own recruiting strategy.
4:15 pm - 4:45 pmSession 12a - Ways to Increase Email Open Rates With Segmentation
Champagne Ballroom 1
Matthew Wolosz, VP of Sales, XVerify
Strategic segmentation guarantees email marketers to increase open rates and gross more revenues; while delivering better content, less opt outs, and a better user experience to subscribers.
Session 12b - Why Your Affiliate Program Is Obsolete & How to Fix It
Champagne Ballroom 4
Robert Glazer, Founder & Managing Director, Acceleration Partners
Merchants often operate costly programs full of fraud and off-brand promotion that fail to capitalize on new opportunities in mobile and attribution. Learn how to take your program to the next level.
Session 12c - 7 Ways to Double Your Affiliate Sales Next Month
Versailles 1-2
Dush Ramachandran, President & CEO, The Net Momentum
Dush outlines seven simple practical and actionable steps any product owner can take today to double affiliate sales in the next 30 days – a must for any product owner with an affiliate program.
5:00 pm - 6:00 pmAsk the Experts Roundtables
Champagne Ballroom 2&3
Kim Rowley, Founder, Key Internet Marketing, Inc.
Todd Boullion, GM, UnsubCentral
Deborah Carney, Consultant, BookGoodies/Team Loxly
Daryl Colwell, SVP, Matomy Media Group
Christoph H. Hermes, Founder & CEO, Global Rhapsody GmbH
Cristian Miculi, Senior Manager, Allliances, Avangate
Vinny O'Hare, President, Vincent O'Hare Consulting
Stephanie Robbins, CEO, Robbins Interactive
Jace Vernon, Owner, YINC
  • 8 Ways to Use Your Content Again to Drive New Traffic 
  • Building, Buying, Maintaining and Segmenting Your Email Data 
  • How to Choose an Email Affiliate in Four Steps
  • Tweaking Affiliate Programs for Maximum Torque 
  • How Video Marketing Can Drive Traffic, Leads, And Customers 
  • The Mobile Revolution 2.0 
  • 10 Things To Do With Your Blog Post After Writing It.
  • Best Blogger Tools for Affiliate Conversions

01/12/2016
8:00 am - 3:00 pmCheck-In
Paris Foyer
Pick up your conference badge and attendee bag, and get started with Affiliate Summit.
8:00 am - 4:00 pmRefuel, Rendezvous & Refresh Room
Vendome A
All attendees are welcome to take advantage of the tables and WiFi to have meetings, catch up on work, or simply take a break. Coffee and Tea available to those with Refresh Drink Tickets.
8:30 am - 4:00 pmPress Room
Burgundy
The Press Room is an area reserved credentialed Press only to grab some desk space, blog, interview, relax, and network.
9:00 am - 10:00 amExhibit Hall Refresh
Rivoli Ballroom
Exhibitors may use this time to refresh their booth, catch up with their employees and enjoy a selection of morning pastries and coffee before the Exhibit Hall opens.
9:00 am - 10:00 amBuffet Breakfast
Concorde
Buffet Breakfast is open to VIP and All Access pass holders with breakfast tickets only.
9:00 am - 2:00 pmSpeaker Ready Room
Bordeaux
This is a space where speakers can find some quiet, and run through their presentations one last time to ensure that it goes smoothly during their sessions.
10:00 am - 11:00 amSession 13a - How to Leverage Incrementally in the Affiliate Channel
Champagne Ballroom 1
Todd Crawford, VP, Impact Radius
Courtney Pearson, Sr. Manager, Affiliate Marketing, Ovative Group
Steven Tazic, Director of Media, Rise Interactive, Inc.
Christopher Weston, Affiliate Manager, Cabela's
Panel will discuss how advertisers can determine what incrementally means to them and how to leverage the data to demonstrate value and add growth in the affiliate channel.
Session 13b - Affiliates & Affiliate Managers: Partners or Adversaries?
Champagne Ballroom 4
Cindy Ballard, VP of Operations, Greg Hoffman Consulting
Tricia Meyer, Owner, Sunshine Rewards
How can affiliate managers and affiliates work together but also maintain the necessary boundaries? Where do their interests overlap and where do they diverge? What does each have to offer the other?
Session 13c - Managing Blogger Expectations: Impressions vs. Conversions
Versailles 1-2
Christen Moynihan, Editorial and Accounts Manager, The Broke-Ass Bride
Trisha Lyn Fawver, Affiliate Program Manager, Snow Consulting, Inc.
Mindy Marzec, Owner, Mindy Joy Media
Carolyn West, Campaign Leader/Blogger, This Talk Ain't Cheap
Affiliate Managers & Brand Managers all want to work with bloggers - but they want different things! Learn how to best work with brands & affiliate programs to optimize your monetization strategy.
10:00 am - 4:00 pmExhibit Hall Open
Rivoli Ballroom
Meet with a wide selection of affiliate programs, networks, affiliate program managers, and vendors. All attendees are welcome.
11:15 am - 12:15 pmPinnacle Awards, Opening Remarks & Keynote
Champagne Ballroom 2&3
Kim Rowley, Founder, Key Internet Marketing, Inc.
Shawn Collins, Co-Founder, Affiliate Summit
Missy Ward, Co-Founder & President, Affiliate Summit
Greg Gifford, Director of Search and Social, DealerOn
The tenth annual Affiliate Summit Pinnacle Awards will be presented. These awards recognize exceptional performance in affiliate marketing.
12:30 pm - 1:45 pmLuncheon Buffet
Concorde
Lunch is open to VIP and All Access pass holders with lunch tickets only.
2:00 pm - 2:30 pmSession 14a - 5 Musts For Mobile Ad Campaign Success
Champagne Ballroom 1
Dale Carr, Founder & CEO, Leadbolt
These tips from the front-lines are proven strategies that marketers can practice to ensure their mobile ad campaigns are set up for success.
Session 14b - The Case for CPC in Email Publishing and Advertising
Champagne Ballroom 4
Yancy Naughton, Founder, HasTraffic WantsTraffic
Find out why more and more publishers and advertisers are buying and selling their email traffic through CPC model, as opposed to the legacy CPA model.
Session 14c -10 Useful Affiliate Recruitment Strategies That Work
Versailles 1-2
Sarah Bundy, Founder & CEO, All Inclusive Marketing
Finding good affiliate partners can be a challenge. Learn 10 recruitment strategies, tools & tactics that reach, engage & convert partners for more profitable & sustainable affiliate program growth.
2:00 pm - 4:00 pmNetworking Pub Crawl
Rivoli Ballroom
Refer to your Pub Crawl map of participating sponsors and visit each one for great networking opportunities and, of course, free beer. All attendees welcome.
2:00 pm - 4:00 pm1 on 1 Speaker Q&A
Rivoli Ballroom
Kim Rowley, Founder, Key Internet Marketing, Inc.
Speakers from the three days of the conference will be available for ten minute meetings on a first-come first-served basis.