“The art challenges the technology, and the technology inspires the art.”
John Lasseter
The introduction of Quartz technology was a threat to mechanical watchmakers but created new opportunities in tandem for the time-keeping industry by increasing consumer reach through reliable yet affordable watches. In the Internet Age, what new opportunities exist, and what new threats lurk for the time-keeping industry? In what ways is history repeating itself that the industry needs to adapt to?
This workshop addresses the challenges of balancing form and function, simplicity and complexity in ultimately offering the value that consumers seek in a timepiece; issues made more acute through advances in Digital technology allowing previously unprecedented features. How can watch makers stay ahead of the game whilst staying profitable? Where does market demand lie?
Learn from experts who have proven that success can (and must) come from innovation even whilst retaining their traditional brand identities.
“The great myth of our times is that technology is communication”
Libby Larsen
eCommerce has been described as both the greatest disrupter to traditional businesses and the greatest opportunity for those able to harness its potential and power. Not only has eCommerce levelled the playing fields for smaller firms and start-ups but also proven to be profitable for traditional brick-and-mortar retail organisations who have incorporated it into their business models.
Explore how online sales channels can be an opportunity for even ‘traditional’ retailers to maximise sales in an industry marked by increasing competition.
When? The time is Now. How? Learn from organisations that have achieved huge success through this highly-scalable business model, as well as understand the pitfalls and challenges to avoid when entering the brave new world of eCommerce.
“One machine can do the work of fifty ordinary men. No machine can do the work of one extraordinary man”
Elbert Hubbard
In the Internet Age, the Brand Experience can be communicated instantly and the Brand Image enhanced or diminished likewise through a wide and growing range of online media. The continued success of retailers and watch brands alike lies in understanding and acting upon the opportunities and threats posed by online media to enhance Brand perceptions.
Retailers, the eyes and ears, and the vital interface between the customer and the watch brand experience can increase sales by a better understanding of the power of the Internet for Branding and Marketing. Online marketing can provide leverage but it takes understanding, skill and strategy to effect the greatest gain.
Learn from experts who have successfully built and fortified Brands for better business performance through online and digital means. If terms like social media optimisation, semantic webs, Wikis, user-generated content, viral marketing and so forth mystify you, this Workshop will help you better retain and capture markets through a better understanding of the latest trends and techniques in Online Marketing.
