| Wednesday, April 2 | ||
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1:00 p.m. – 1:30 p.m.
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Welcome & Introductions David Green, MPA; Corporate Communications Manager, Intermountain Medical Group; Chair, MPR Leadership Council |
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1:30 p.m. – 4:00 p.m. |
Site Visit – USMD’s Las Colinas Multi-Specialty Clinic Come enjoy a tour of USMD’s Las Colinas
facility! This new facility has been
specifically designed to integrate teamwork into daily operations in order to
support the medical home model. |
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4:00 p.m. – 4:30 p.m. |
Hot Topic Brainstorm |
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4:30 p.m. – 5:00 p.m. |
Wrap-Up & Adjourn |
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5:30 p.m. – 7:00 p.m. |
AMGA Board of Directors and Leadership Councils Reception |
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Thursday, April 3
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7:00 a.m. – 8:00 a.m. |
Joint Leadership Council Breakfast |
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8:00 a.m. – 8:15 a.m. |
Welcome David Green, MPA; Corporate Communications Manager, Intermountain Medical Group; Chair, MPR Leadership Council |
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8:15 a.m. – 9:15 a.m.
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Reimagining Marketing at the Center of Population Health Management Philip Oravetz, MD, MPH, MBA; Medical Director, Accountable Care, Ochsner Health System. |
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9:15 a.m. – 10:15 a.m. |
Marketing an ACO Pam Zippi, Director, Marketing, Baylor Health Care System/HealthTexas Provider Network
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10:15 a.m. – 10:45 a.m. |
Networking Break |
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10:45 a.m. – 12:00 p.m.
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Physician Relations/Service Line Marketing “Dr. Anderson gets a billboard, why don’t I have one too?” How can you, and your organization balance the strategies behind your marketing/communication plan with the needs and wants of your administrators and physicians. |
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12:00 p.m. – 1:15 p.m. |
Networking Lunch |
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1:15 p.m. – 2:15 p.m.
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Leveraging PR to aid in your Strategic Marketing Melody Patrick, Vice President, KGB Texas
Melody Patrick joined KGBTexas after running her own marketing firm. The Arkansas native uses her creative background and strategic approach to analyze opportunities and deliver clients innovative advertising and marketing solutions. Patrick has extensive knowledge of interactive marketing and helped several clients successfully integrate social media campaigns into their overall promotional strategy.
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2:15 p.m. – 3:15 p.m. |
Marketing an ACO (Cont.) |
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3:15 p.m. – 3:30 p.m. |
Refreshment Break |
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3:30 p.m. – 4:45 p.m. |
Hot Topic Discussion The group will discuss the following:
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4:45 p.m. – 5:00 p.m. |
Wrap-Up & Adjourn |
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5:00 p.m. – 7:00 p.m. |
Welcome Reception in Exhibit Hall |
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