October 10, 2012
MEETING LOCATION
Renaissance Seattle Hotel
515 Madison Street
Seattle, WA. 01801
(206) 583-0300
9:45 a.m. - 10:15 a.m.
REGISTRATION
10:30 a.m. – 12:30 p.m.
Keynote Luncheon
Speaker Chip Perry, President and CEO of AutoTrader Group
Presents
Leveraging Technology for Dealership Profitability
Chip will share insights into how technology has changed consumer shopping behavior and discuss
best practices for dealers to capture, convert, and cultivate this new breed of shopper to improve profitability.
He will also discuss the opportunity dealers have through adoption and integration of
technology into dealership operations.
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GENERAL SESSION AND SPEAKER PANEL: 12:45 p.m. – 4:30 p.m.
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Bill Pearson, Co-Owner, Velde Lincoln-Volvo
“Building a Transparent In-Store Process”
This session focuses on how dealers can acquire high quality units by maximizing the opportunity with car shoppers looking to trade in or otherwise dispose of their vehicles. Dealers will learn how to increase trade volume by building a transparent in-store process which can increase close rates as well as CSI scores.
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John Griffin, Vice President Performance Management, AutoTrader Group Software Division
“Effective Inventory Management”Superior Inventory acquisition and management is critical in today’s marketplace. Dealers who provision the right vehicles for the right price will increase turn and stay ahead of the competition. This session will focus on a proven approach to sourcing, pricing, and selling used vehicle inventory for maximum profitability.
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Howard Polirer, Director of Industry Education, AutoTrader.com
Yesterday, it was OEM’s, third-party sites and your own dealership site. Today, it’s a complicated maze of blogs, social networks, review sites, SEO/SEM and more. This session will cover five steps dealers can take to improve their visibility in the digital marketplace. "Maximizing your Presence in Today's Digital Marketplace" |
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Juan Flores, Director of Dealer Vehicle Valuation, Kelley Blue Book
"Automotive Trends and Kelley Blue Book Valuation Methodology" This session explores new-car market trends as well as the used-car market and factors affecting profit margins. High-level forecasts and Kelley Blue Book’s valuation methodology will also be discussed.
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