Leadership is all about making choices, and the most important choices entrepreneurs face have to do with the decision to grow—not whether to grow, but how to grow and what kind of a company you want to wind up with: how big, how respected, how profitable, how admired, how salable, how valued. There are many more options out there than most people realize. Inc. editor-at-large Bo Burlingham, author of Small Giants: Companies that Choose to be Great Instead of Big, give examples and outlines what it takes to decide which path is right for you. A hint: It pays to know who you are, what you want out of business, and why.

Paul Spiegelman is co-founder and CEO of both The Beryl Companies and the Small Giants Community. Paul and his brothers launched Beryl in 1985 from a cot in the corner of a tiny conference room in their father’s law office. Twenty-six years later, it is the leading customer interaction firm in the U.S. healthcare market, with $35 million in annual sales and 350 employees. The performance of those employees allow the company to prosper while charging 40 percent more than its competitors. Beryl’s unique business model has attracted intense interest from investors, forcing Paul to think deeply—and make clear choices--about the kind of company he wants.

Paul joins a panel of local entrepreneurs to discuss the choices they’ve made and the challenges they’ve faced in developing them, communicating them, and sticking to them. Bo will moderate, and the audience will comment and ask questions.