The Internet and Social Media
 
Agenda:

iSCOUT:

To send out ahead of a main force to gather intelligence about an opponent’s position, strength, or movements.

 

iSCOUT is the latest Toddington International Social Media training product. It stands for:

 

S: Search C: Collect O: Observe U: Utilize T: Target

 

iSCOUT delivers cutting edge, high yield, precision based results. This 2 day focused training session delivers strategic and tactical tools necessary for the acquisition and analysis of sensitive information to support competitive intelligence planning.

Day 1

Day 2

Advanced Search Engine Techniques

Advanced Social Media Searching

Understanding what is tracked about you on social Media

What is being said online about your Brand

Effective crowdsourcing tools and analysis

Public Directories, Specialised Databases & Desktop Search Tools

SEO (Search Engine Optimisation) - Common Internet Marketing Practices

Maintaining Anonymity Online - How and When to Protect Your Online Identity

Downloading and Archiving Internet Sourced Materials

Mapping and Automatically Monitoring Websites of Special Interest

Determining the Geographic and Physical Location of Websites and Internet Users

Maintaining Security and Protecting Privacy in the Networked World

Advanced Forum and Newsgroup Searching Techniques

Using Blog, Wiki and Social Networking sites as tactical intelligence tools

Using RSS Feeds and News Aggregators