Tuesday, April 1, 2014 Session Descriptions

We will continue to update this page as event information becomes available, so please check back often for the latest event details. During the registration process, you will be asked to select which breakout sessions you would like to participate in.

Tuesday Breakout Session 1

Digital – More than 2D: Successfully Transitioning Branded Currency into the Online Space
Hear more about marketplace perspectives, digital packaging, delivery and more. Attendees of this session will take time to focus on specifically on the design and merchandising of digital gift cards. Key focus areas will include:

Best Practice Round Tables: General Program Guidance on critical topics:
o Card Design, Packaging & Displays – Jeff H.
o Store Associate Incentives – Dean S.
o Dynamic Promotions – Alicia W.
o Expanded Channel Sales – Leigh Anne
o Online Solutions to Increase Card Sales – Mark / Michael

Marketing - Driving foot traffic and Incremental Sales with Promotions
In this session attendees will learn why and how prepaid promotions drive incremental sales, improve brand awareness and create immediate results. This session is designed for our retail marketing professionals and built to deliver valuable insight into Promotional Best Practices - the true path to consumer engagement.

Finance - Another Prepaid Solution for Retailers: Paycard 101
This session is geared toward our retail Finance professionals. Attendees of this session will learn how to streamline and save money with electronic pay solutions like paperless payroll – ideal for the decentralized retail workforce. In this session, attendees will gather valuable details related to the cost savings, feature functionality, employee benefits and program management tools available with the Comdata Payroll MasterCard.

Tuesday Breakout Session 2

Digital – Creating a Content-rich Experience for Consumers
Join this informative session to gain a deeper understanding of the online, mobile and digital trends and how to leverage them to increase customer engagement. In this session we will delve into digital gift cards as a valuable component within a successful stored value program. Topics will include:

• Online Ordering
• Confirmation Communications
• Gamification
• CRM and Digital Promotions
• Customer Support Tools

Marketing - Growth Opportunities through Channel Expansion
Showcase your brand – beyond the storefront - and drive incremental gift card sales in 2014! In this session, attendees will hear from a panel of retailers with robust omni channel sales strategies, and learn more about channel sales opportunities that will grow your program and deliver more gift cards to consumers – in the right form factor, at the right time.

Program Best Practices - CARDOLOGY – The Science of Program Success
Join us for an informative session focused on the critical card-centric elements of a successful stored value program. Hear from our Card Production team and real-world consumer research to find out what consumers like and dislike about buying gift cards, and how their shopping experience is impacted by these five program factors:

• Design Variety
• Packaging
• Displays
• Promotions
• In-store Advertising

General Session 2

Best Practice Round Tables: General Program Guidance on critical topics:
• Expanded Channel Sales – Leigh Anne
• Online Solutions to Increase Card Sales – Mark / Michael
• Card Design, Packaging & Displays – Jeff H.
• Store Associate Incentives – Dean S.
• Dynamic Promotions – Alicia W.