Monday, March 31, 2014 Workshop Descriptions

We will continue to update this page as event information becomes available, so please check back often for the latest event details. During the registration process, you will be asked to select which workshop you would like to participate in.

Workshops

Marketing: Become a Category of One – Transcending Commodity
Based on Joe Calloway’s best-selling book of the same name, Becoming A Category of One is a roll-up-your-sleeves session about the mindset that creates market leaders. The difference between extraordinary and average is mindset. People in extraordinary companies think differently about a handful of things. Participate in this workshop to learn:
    • How to lead your market through a focus on what the customer values most
    • How to wrap quality and consistency with customer experience that locks in loyalty
    • How to take decisive action on ideas that improve results and drive growth

Finance: Hot Topics and User Enhancements
Join the SVS Account Management team and guest speakers from Card Compliant for an informative session designed specifically for those in finance and operational gift card roles. In this workshop we will focus on critical issues affecting retail gift card programs, including the ever-changing prepaid legislative landscape and the latest analytical reporting tools available.

Topics will include:
    • Reporting & Reconciliation
    • Breakage
    • Escheatment