CONFERENCE SCHEDULE

Thursday, May 8, 2014 Printable agenda

7:30-9:00am	Registration Empire Lobby (2nd Floor Pre-Event & Registration Area)
8:00-9:00am	Breakfast in the Technology Showcase Walnut Room / Empire Room (2nd Floor)
9:00-9:30am	Intelligent Content for Life Sciences and Healthcare Empire Room (2nd Floor) Ann Rockley, President, The Rockley Group
9:30-10:00am	Beyond The Pill: The Promise of Connected Health Empire Room (2nd Floor) Buddy Scalera, SVP Multichannel Content Strategy, Ogilvy CommonHealth Worldwide Matt Balogh, SVP Digital Services, Ogilvy CommonHealth Worldwide
10:00-10:30am	Meet The Technology Providers Empire Room (2nd Floor)
10:30-11:30am	Morning Break - Technology Showcase Walnut Room / Empire Room (2nd Floor)
11:30-12:15pm	Best Practices: Cutting Through the Confusion & Avoiding the Pitfalls of Creating Files for SPL & ACA6004 Carmel Room (2nd Floor) Howard Shatz, Project Manager, Data Conversion Laboratory	Designing Content for Life, Health, and Safety Cypress Room (2nd Floor) Ray Gallon, Owner/Consultant, Culturecom		The $400 Million Prize: XML Cost Savings in the Medical Device Industry Chart Room (2nd Floor) Marc Miller, President, Crimson Life Sciences
12:30-2:00pm	Lunch Starlight Room (21st Floor)
2:00-2:45pm	Structured Content Experiences from Labeling and Medical Writing: Strategies Toward Successful Implementation of Content Re-use Carmel Room (2nd Floor) Bernie Coney, Director Regulatory Solutions, Virtify, Inc	Making Virtual Healthcare Avatars Intelligent through Semantic / Somatic Content Cypress Room (2nd Floor) Nardo Manaloto, Chief Innovation Officer, Geppetto Avatars	Taking it to the Street: Personalized Engagement Anytime. Anywhere. Monterey Room (2nd Floor) Michael Jackson, Director, Healthcare Strategy, Adobe Systems, Inc.	Managing Life Sciences Content Throughout its Lifecycle Chart Room (2nd Floor) Jean-Francois Ameye, Solutions Architect, IXIASOFT
3:00-3:45pm	Delivering Service Efficiency through the Implementation of a Unified Global Information and Learning Strategy Carmel Room (2nd Floor) Nicholas Rowlands, Information Systems Architect, Elekta Limited	Trend: Global Reuse of Medical Information and Improved Customer Experiences Cypress Room (2nd Floor) Paul Trotter, Founder & CEO, Author-it.com	How Global Life Sciences Leaders Solve the Customer Experience Puzzle Chart Room (2nd Floor) Chip Gettinger, VP Solutions, SDL
3:45-4:30pm	Afternoon Break - Technology Showcase Walnut Room / Empire Room (2nd Floor)
4:30-5:15pm	Transforming the Application of Cancer Staging with Intelligent Content Carmel Room (2nd Floor) Rob Hanna, CIP IMCC, Chief Information Architect, Ascan Information Architects Limited Laura Meyer, Education and Product Development Administrator, American Joint Committee on Cancer	Flat Earth Theory and How to Inspire Change in Your Healthcare Organization Cypress Room (2nd Floor) Buddy Scalera, SVP Multichannel Content Strategy, Ogilvy CommonHealth Worldwide	Automating Adobe InDesign in the Healthcare Sector Monterey Room (2nd Floor) Charles Cooper, Vice President, The Rockley Group, Inc.	Finding Flexibility in a Rigid World Chart Room (2nd Floor) Suzanne Mescan, VP Marketing, Vasont Systems Nicole Zepper, Document Production Specialist, Medtronic Neuromodulation
5:30-6:00pm	Optimizing Customer Engagement in a Healthcare Regulatory World Empire Room (2nd Floor) Paul Rockley, President, Paul Rockley Associates
6:00-7:00pm	Networking Reception Walnut Room / Empire Room (2nd Floor)
7:00pm-?	Dinner On Your Own San Francisco

Friday, May 9, 2014 Printable agenda

7:30-9:00am	Registration Empire Lobby (2nd Floor Pre-Event & Registration Area)
8:00-9:00am	Breakfast in the Technology Showcase Walnut Room / Empire Room (2nd Floor)
9:00-9:30am	Developing an Intelligent Content Strategy for Life Sciences and Healthcare Empire Room (2nd Floor) Ann Rockley, President, The Rockley Group
9:30-10:00am	Adaptive Content, Responsive Design and Medical Information Empire Room (2nd Floor) Charles Cooper, Vice President, The Rockley Group, Inc.
10:00-10:30am	Meet The Technology Providers Empire Room (2nd Floor)
10:30-11:30am	Morning Break - Technology Showcase Walnut Room / Empire Room (2nd Floor)
11:30-12:15pm	Technical Quality Assurance in Structured Content Carmel Room (2nd Floor) Richard Forster, Information Architect, Varian Medical Systems, Inc.	Leveraging Technology To Maximize Customer Engagement, Satisfaction, And Your Bottom Line Cypress Room (2nd Floor) Steve Young, Founder of Body Solutions, Body Solutions	Your Content Can Be an Asset: Put Down That Hammer Monterey Room (2nd Floor) Laura Creekmore, President, Creek Content	Semantic markup is THE game changer. Get to know the 7 Key Differentiators, learn from real world cases and apply semantic markup to your case Chart Room (2nd Floor) Florian von Lepel, Global Head of Information Management, STAR Group
12:30-2:00pm	Lunch Starlight Room (21st Floor)
2:00-2:45pm	New Tools for Writers can Improve Compliance & Lower Translation Costs Carmel Room (2nd Floor) Thomas Aldous, SVP Global Operations, Acrolinx	Healthcare and YouTube: Why and How Cypress Room (2nd Floor) Alison Cerier, Interactive Content Strategist, Medtronic	Finding the Value in Social Networking for Health Monterey Room (2nd Floor) John Hixson, Assistant Professor, University of California San Francisco
3:00-3:45pm	The ROI of Intelligent Content Carmel Room (2nd Floor) Mark Lewis, Content Engineer and DITA Educator, Quark		Persuading Scientists—Marketing to the World's Most Skeptical Audience Cypress Room (2nd Floor) Michael Long, Chief Strategist, The Linus Group
3:45-4:30pm	Afternoon Break - Technology Showcase Walnut Room / Empire Room (2nd Floor)
4:30-5:15pm	Stop the Insanity! Planning for a Unified Omnichannel Strategy Carmel Room (2nd Floor) Lisa Trager, President/Consultant, Trager Strategy		Managing the Tug-of-War of Content Decision Making Through Governance Cypress Room (2nd Floor) Brande Martin, Content Manager, College of American Pathologists
5:30-6:00pm	Closing Remarks Empire Room (2nd Floor) Ann Rockley, President, The Rockley Group Scott Abel, Chief Content Strategist, The Content Wrangler
7:00pm-?	Dinner On Your Own San Francisco