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Friday, September 22, 2023 from 8:30 - 11:30am CST Norris Conference Center - Austin, Texas

Connections to Contracts - Austin

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Signature Procurement Event

Connecting WBEs and Corporations
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Connections to Contracts is a procurement-focused event connecting women-owned businesses with corporations and each other. It features a networking breakfast, corporate roundtable procurement discussions, and a business development workshop on leadership and accountability.
All are welcome to attend.

The goal of this event is to provide access to business opportunities between our members that eventually lead to contracts, therefore helping women-owned businesses achieve parity.

If you have any questions, feel free to contact WBCS Senior Director of Programs, Elizabeth Garner.

Complimentary self-parking

Our room block at the Hyatt Regency in downtown Austin is full. We recommend the DoubleTree by Hilton Northwest ArboretumHyatt Place Austin Arboretum, Lone Star Court, or the Westin Austin at The Domain.

Corporate Roundtable Discussions (attendees choose 3 tables to visit)
A corporate representative leads WBEs in a discussion on his or her company’s procurement process and shares insights on how potential suppliers can differentiate themselves.

How It Works

There are roundtables of 5. One seat is for the corporate member host; the other seats are for WBEs interested in learning about that company’s procurement process. WBE seats are open on a first-come, first-served basis.

Corporate members stay at their table. WBEs rotate and have the opportunity to visit a total of three tables.

Each discussion is 20 minutes followed by a 5 minute transition.
  • 9:10 - 9:30 ... Discussion round 1
  • 9:30 - 9:35 ... Transition
  • 9:35 - 9:55 ... Discussion round 2
  • 9:55 - 10:00 ... Transition
  • 10:00 - 10:20 ... Discussion round 3

List of Roundtable Hosts (as of 9-7-23)


American Airlines

AT&T - Advertising

Austin ISD HUB

BNSF Railway


Dallas College

Dell Technologies



JPMorgan Chase



Southwest Airlines


Workshop Description
Leading Your People to Win! Using the Entrepreneurial Operating System’s Leadership + Management = Accountability Tool

Could your leaders benefit from understanding a few simple tools that help them manage and lead their people more effectively? Good employees are promoted to management because they were great at their job being an individual contributor. After becoming a manager, the skills they used to excel before no longer work so well because now you must get things done through other people and hold them accountable for completing their tasks. In entrepreneurial companies, it’s hard to get leadership training that wasn’t designed for managers in larger companies.

The Entrepreneurial Operating System has a tool called LMA, for Leadership + Management = Accountability, that clearly outlines the skills that you need to become an effective leader/manager of people. In this workshop, you’ll receive an assessment of your leadership and management skills which provides an outline of what you need to do to become a good boss.

At the conclusion of this workshop, you will walk away with a set of simple, practical tools that you can use immediately to:

  • Reward and recognize team members
  • Clearly describe your expectations of people and hold them accountable
  • Communicate expectations and direction regularly and effectively to your team
  • Delegate tasks that are holding you back from being a more effective leader
  • Develop your team members’ talents to do and be more.
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Kristin Robertson
CEO & Founder
Brio Leadership

Kristin Robertson is an Entrepreneurial Operating System (EOS) Implementer, executive coach, and leadership development trainer who enables leaders to effect positive change in their businesses. As an EOS Implementer, she brings decades of experience working at and consulting/coaching leaders at over 236 companies both large and small. She recognizes that EOS is the best way to instill discipline and accountability in a smaller company, therefore enabling it to grow exponentially. EOS allows her to fulfill her  calling to change the world by helping leaders build positive, productive and performance-enhancing businesses.

Her coaching starts with unconditional positive regard for the client or group and adds both powerful questions that draw out the best thinking in the client and practical business acumen gained from decades of her own experience. With over 13 years of leadership coaching success, clients have achieved promotions to dream jobs, broken the glass ceiling, transformed their leadership effectiveness and improved their team’s performance.

Ms. Robertson was a member of the contract faculty at University of Texas – Dallas for five years where she facilitated leadership, communication, and organizational culture workshops for corporate clients.  She was one of the most highly rated facilitators on faculty.

Her latest book, called Happy Mondays: Create a Company Culture in which People are Excited to Go to Work!, guides leaders in growing vibrant organizational cultures. Her cultural model is based on a holistic view of how culture is shaped, from values and purpose, to leadership behaviors and accountability systems.

Ms. Robertson served as the 2020 President of the International Coach Federation North Texas chapter and presided over the organization during the COVID-19 pandemic and the chapter’s 25th anniversary year.  She was the founder and first president of the Dallas Company Culture Consortium, a professional organization designed to provide education, best practices, and community for culture experts in the DFW area. 

Before founding her own companies, Kristin held numerous executive positions at Advent Software, where, as Vice President of Client Services, she built the service culture that enabled an Initial Public Offering, and Fidelity Investments, where she won the President’s Award in her first year of service. 

She is a Professional EOS Implementer, credentialed by the International Coach Federation as a Professional Certified Coach, and is certified to conduct the Team Diagnostic Assessment from Team Coaching International.  She has always been deeply spiritual and is a trained spiritual director. 

Ms. Robertson holds two master’s degrees, one in Music Performance and another in Organizational Development and Leadership from Fielding Graduate University.

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Friday, September 22, 2023
8:30 am - 9:00 am
Networking Breakfast
9:00 am - 9:10 am
Welcome and Announcements
9:10 am - 10:20 am
Corporate Roundtable Discussions
10:20 am - 10:30 am
Networking Break
10:30 am - 11:30 am
EOS Workshop

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This event is open to everyone.

The last day to register online is Friday, September 15.
On-site registration is available for an additional fee.

What If I Register and Can’t Attend?

Cancellation and Refund Policy
All sales are final. In the event that the registrant can no longer attend, the unused registration is considered a donation to the Council.

Substitutions Welcome
If you have a conflict arise and can’t attend the event, another person may attend in your place at no charge.

Substitutions may be submitted in two ways:
1. via the link and reference # that are provided in your confirmation email
2. via email request to WBCS Senior Director of Programs, Elizabeth Garner

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Available through Friday, September 15

$10 more on-site

Register Now




Last day to sponsor is Friday, September 8

Each sponsorship level includes event admissions and branding. Contact Lindsay Pittard at lpittard@wbcsouthwest.org to secure a sponsorship. Review options in our 2023 sponsorship catalog




Available through Friday, September 15

$10 more on-site

Register Now
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Registrant List

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# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Company First Name Last Name
A [ Back to top ]
Air Performance ServiceRyanKirk
Alcon Vision LLCTamikaTutt
Alterity SolutionsReignFields
Alterity SolutionsDaveSeligsohn
American AirlinesPreetiHarder
AMP CreativeBowieDeShazo
AMP CreativeRussJohnson
Amptec ResearchSarahClark
Amptec ResearchKarenDuke
Austin ISDNimcySethumadhavan
Austin ISDLolaShores
B [ Back to top ]
B12 ConsultingShouvikBhattacharyya
B12 ConsultingNeenaBiswas
Barreau Grows LLC dba BG Pro Cleaning ServicesSoniaBarreau
Better Sour CoHarrisonRice
Big Star Branding, Inc.MelissaGonzales
Big Star Branding, Inc.KathieRowe
Blueprint Marketing GroupJenicaOliver
BNSF RailwayLeigh AnnVernon
Brio Leadership, an EOS Implementer CompanyKristinRobertson
C [ Back to top ]
Cadence BankMadelineHarlan
Capital OneTamaMcLean
CESCO, Inc.BillieBryant Schultz
Clandestine Events + ExperiencesSteveCarnes
D [ Back to top ]
Dallas CollegeJeanetteSchutz
Dell TechnologiesAvadhootBelose
Dell TechnologiesMeredithMelecki
Digital Marketing Maven, LLCSammiBivens
dozanü innovationsLeilaHanaumi
dozanü innovationsMichelleLapides
dozanü innovationsKatherineLees
Dr. Cheryl Carr LLCCherylCarr
E [ Back to top ]
Energy Utility GroupTimO'Brien
Event Source Professionals, Inc.AustinHall
Event Source Professionals, Inc.DaraHall
Excargo ServicesBalaamValdez
F [ Back to top ]
F&F Expert Tree Service, LLCRosaOlivo
Fuse SolutionsJenniferSchaumburg
G [ Back to top ]
Genius RoadCherylMiller
Gifting with SolAnneMitchell
Glass StaircaseJessicaBaker
Glass StaircaseRachelDomangue
Growth Acceleration PartnersSkipBalch
Growth Acceleration PartnersTeresaBressi
H [ Back to top ]
Henderson Professional Engineers, LLCJen Henderson
Human Potential Consultants, LLCDeidreNorville
Human Potential Consultants, LLCJamesNorville
Hunt, GatherLynnaBartosh
Hunt, GatherJill Runyon
I [ Back to top ]
INNOAVTX EventsEmilyKratt, CIS, CITP
ISP CreativeMargieAguilar
ISP CreativeKarinaRodriguez
J [ Back to top ]
JP Morgan ChaseRoseBayeff
JP Morgan ChaseBreanaChan
JP Morgan ChaseDanielleDavis
L [ Back to top ]
LBT MarketingSarahDrescher
Liberty Star TechGerryCordero
Lodestone InnovationOletaSalyards
Lodestone InnovationPaulSalyards
M [ Back to top ]
Manifest Your PurposeSariaHawkins
Mas Talent LLCTimothyRyan
Maud and Moon Inc.KaitlinMaud
millennium groupSylviaKubiak
Mo B TransportKimberGilbert
N [ Back to top ]
National Standard, part of The Heico Companies, L.L.C.MadiDixon
Newport UniformJocLeneDavey
Newport UniformTaylorHanna
O [ Back to top ]
P [ Back to top ]
Painters USALauraSchulz
Partnerships Reimagined Sales SolutionsNateFavaroth
Personalized PayrollKathleenHunt
Pitch Perfect Roofing & MoreIngridThomas
Prestige Maintenance USARachelSanchez
Prism Integrated HealthMiranda (Max)Casero
Promiseland Home InvestmentsJudithFlores
R [ Back to top ]
Red ElephantInduSanka
RED VELVETHaydenLockaby
Ricochet Fuel Distributors, Inc.JustinGuthrie
S [ Back to top ]
Southwest Airlines Co.MyraLaudt
Southwest Airlines Co.SabrinaRangel
Stat TeamTarynGrisz
Statewide HUB ProgramLindaRogers
Statewide HUB ProgramMariahThompson Carter
Strategic ScalingShelliHowlett
Swoovy Inc.BrookeWaupsh
T [ Back to top ]
The Benefit BoutiqueDarisFrencha
The Label CollectiveKandaceAyala
The Label CollectiveKristinWaddington
The Opt-InAuroraArcher
The Prestigious Mark, Inc.SteveGallo
The Prestigious Mark, Inc.MarthaGonzalez
ThisWay GlobalPeterNorthgraves
Treco ServicesDeborahTrevino
U [ Back to top ]
U.T. System Administration HUB OfficeKyleHayes
UTSA APEX AcceleratorTommyBaker
UTSA APEX AcceleratorPaulHerrera
W [ Back to top ]
Weitz Morgan PLLCKristiAronica
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Companies that support us
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