Mary Sue Dahill is an Automation Expert, Hot Mess Tamer and author of The Boutique Effect. She helps ambitious entrepreneurs eliminate the overload from marketing gimmicks and too much technology that creates work and doesn’t convert. Mary Sue recalls the constant barrage of must-do marketing tactics to grow your list, get more leads, and convert more clients that never seemed to work. They were hugely time intensive and weren’t successful without a significant ad spend. After trying and failing at the complicated marketing tactics, Mary Sue said enough was enough! She stopped the insanity by shifting her approach from quick fixes and dreams of passive income to focusing on building real relationships.

She has had much more success with this approach, feels far less salesy, and now teaches her strategies to her clients. With 20 years of technology management background, Mary Sue helps entrepreneurs build relationships in an authentic way without working nights and weekends because she helps them work smarter with technology. Mary Sue offers an all-in-one CRM solution and teaches her boutique methods to her clients to quickly go from scrambling for clients to a pipeline full of higher paying clients. Mary Sue is a proud mom of two college students and totally obsessed with her two mini dachshunds.

Michaela Mora, the founder of Relevant Insights, is an insights professional with a diverse background and more than 20 years of experience in market research, user experience (UX) research, and customer insights in industries such as entertainment, technology, retail, automotive, CPG, travel, hospitality, restaurants, financial services, subscription services, among others.

With strong analytical skills and a solid understanding of qualitative and quantitative research methodologies, Michaela has worked on hundreds of studies to support decisions related to new product development, customer experience improvement, pricing strategy, new market segment opportunities, and brand positioning and marketing strategies.

Michaela has working experience from both the client-side and the supplier side in the U.S. and abroad. Before founding Relevant Insights in 2007, she managed the research team at Blockbuster Online, and Match.com. She also managed sales forecasting at Pro-Line International, the ethnic hair product division of Alberto Culver, and content research for the Cuban Institute of Radio and Television. Her agency experience comes from manager and analyst positions at M/A/R/C Research and Research International Sweden.

Michaela is also a founding member of the Multicultural Insights Collective, (https://www.linkedin.com/company/themicollective/) which conducts multicultural research into best practices to help brands speak both internally and externally on topics related to racial justice, diversity, equity, inclusion, and representation.

Michaela holds an MS. in Marketing Research from The University of Texas at Arlington, an MS. in Marketing, Advertising & PR from Stockholm University, and a BS. and MS. in Psychology from Havana University. She also holds an Insights Professional Certification (IPC), issued by the Insights Association (IA), and a UX Master Certification with focus on User Research and Interaction Design from the Nielsen Norman Group. 

Michaela has written for the Dallas Business Journal on market research and customer insights matters of interest to entrepreneurs and small businesses. She has published articles in Quirks’ Marketing Research Review, MRA’s Alert! Magazine, QRCA’s QualPower Blog, and PPAI’s Promotional Products Business Magazine. She also writes a blog about market research that has received praise for providing valuable and educational articles. She is considered among the top influencers in the market research field by her market research peers.

Carolyn Ortman, globally acclaimed trainer, speaker, MBA, and author, has developed, presented, and facilitated hundreds of in-person and virtual programs to over 1200 audiences (nearly 40,000 people) including managers, executives, rising stars, business CEOs, and their teams. Her passion to inspire audiences to become top-notch leaders and performers comes from her meaningful shift from corporate cubicle life to successful entrepreneur.

Clients have included: Louis Vuitton, McLane Foods, New York Life, Boeing, Catholic Charities, Small Business Administration, just to name a few. With years of corporate managerial experience, including 13 years as a business owner, Carolyn’s unique background allows her to offer keen insights and deliver expertise that is relevant and relatable.

To learn more visit: www.CarolynOrtman.com
Contact: Carolyn@CarolynOrtman.com