CONFERENCE SCHEDULE

EVENT EARLY REGISTRATION - TUESDAY, FEBRUARY 25, 2014

2:00pm-6:00pm	EARLY REGISTRATION DoubleTree Hotel Lobby

PRE-CONFERENCE WORKSHOPS - WEDNESDAY, FEBRUARY 26, 2014 Printable agenda

7:30am-8:30am	Breakfast and Registration Poolside Foyer
8:30am-4:30pm	Preparing Your Content for Machine Translation San Jose Room Lori Thicke, Founder, LexWorks Val Swisher, Founder and CEO, Content Rules, Inc.
8:30am-4:30pm	The Tricks of the Trade: How to Write Like the Professionals Santa Clara Room Anelia Varela, Creative Director, The Writer Dacia Faison Roe, Language Consultant, The Writer
8:30am-4:30pm	Build-a-Website-in-a-Day: A Mob Programming Extravaganza Carmel Room Linda Francis, Partner, 360c
8:30am-4:30pm	Radical Productivity: The Future is Smarter Workflow Monterey Room Robby Slaughter, Principal, AccelaWork
8:30am-4:30pm	Write Tight(er): A Time-Saving, Pain-Free Technique for Selling Yourself and Your Products Through Your Words San Carlos Room Marcia Riefer Johnston, President, Marcia Riefer Johnston, Inc.
8:30am - 4:30pm	Content Strategy in a Day San Juan Room Rahel Anne Bailie, Content Strategy Consultant, Intentional Design Inc.
8:30am - 4:30pm	Content is Architecture: Information Architecture in a World Where Every Page is Page One San Martin Room Mark Baker, President, Analecta Communications Inc.
5:30pm-7:30pm	Meet and Greet Wine Reception No location

CONFERENCE DAY ONE - THURSDAY, FEBRUARY 27, 2014 Printable agenda

7:00-8:00am	Breakfast and Registration Bayshore Foyer
8:00-8:30am	Welcome To Intelligent Content 2014 - Ann Rockley and Scott Abel Cascade / Sierra Ballroom
8:30-9:00am	Unlocking Your Content's Potential (and Driving Business) Cascade / Sierra Ballroom Joe Pulizzi, Founder, Content Marketing Institute
9:00-9:30am	Creating Buzz With Video: The Intelligent Content Video App Cascade / Sierra Ballroom Scott Abel, President & CEO, The Content Wrangler Helen Mitchell, ceo and co-Founder, busivid
9:30-10:15am	Breaking Down Barriers: Moving the Discipline of Content Strategy Forward to Support Intelligent Content Cascade / Sierra Ballroom Ann Rockley, President, The Rockley Group Buddy Scalera, SVP Content Strategy, Ogilvy CommonHealth Worldwide Kristina Halvorson, Content Strategist, Brain Traffic Cleve Gibbon, CTO, Cognifide Joe Pulizzi, Founder, Content Marketing Institute
10:15-10:45am	Meet The Exhibitors - Coffee Break in the Technology Showcase Donner / Siskiyou Ballroom
	Content Engineering Track Oak Room	Content Strategies Track Fir Room	Measurement and Analysis Pine Room	Content Matters Track Cedar Room
10:45-11:30am	So You Want to be a Content Engineer? Oak Room Joe Gollner, Managing Director, Gnostyx Research Inc.	Technology: What You Don't Know Can Kill Your Content Fir Room Laura Creekmore, President, Creek Content	Big Data: Metrics, Myths, and Power Pine Room Jennifer Fell, Consultant, Self	Content Architecture At Work Cedar Room Cleve Gibbon, CTO, Cognifide
10:45-11:30am	Intelligent Content: from Your Experts to Your Customers Silicon Valley Room Jean-Francois Ameye, Product Specialist, IXIASOFT
11:30-12:15pm	The Journey from Intelligent Content to Business Value Oak Room Dave Wieneke, Digital Strategy Practice Lead , ISITE Design	Diagnosing and Solving Content Problems Fir Room Theresa Putkey, Information Architect, Key Pointe Usability Consulting, Inc Kathy Wagner, Co-Founder, Content Strategy Inc.	Creating a Corporate Personality: Measuring Success Pine Room Andrew Bredenkamp, Founder & President, Acrolinx	Form Follows Content: Designing for Results Across All Shapes & Sizes Cedar Room Andrew Harvard, User Experience Designer, Intuitive Company
11:30-12:15pm	Rabid Fans: The Secret Behind a Great Cult Following Silicon Valley Room Andrew Thomas, Director, Product Marketing, SDL
12:15-1:45pm	Lunch Sprigs
	Content Engineering Track Oak Room	Content Strategies Track Fir Room	Measurement and Analysis Pine Room	Content Matters Track Cedar Room
1:45-2:30pm	Using Taxonomy for Customer-Centric Dynamic Publishing Oak Room Joe Gelb, President, Suite Solutions	The Many Facets of Content Strategy Fir Room Sarah O'Keefe, President, Scriptorium Publishing	[CANCELLED] Mining for Search Terms: Conversations are the Motherlode! Pine Room Cheryl Landes, Chief Findability Strategist, Tabby Cat Communications	How Chunky Do You Need To Be?: Finding The Balance Between Content Strategy and Content Management Cedar Room Christopher Ward, Director, Product and Experience Strategy, SUBTXT Tosca Fasso, Director, Content & Digital Strategy, SUBTXT
1:45-2:30pm	Creating Stickier Content Products by Leveraging Web Data Silicon Valley Room Matt Jacobson, Senior Vice President of Channels, Connotate
2:45-3:30pm	Connecting Intelligent Content with Micropublishing and Beyond Oak Room Don Day, Principal Consultant, Contelligence Group LLC	Personalization, Omnichannel and Content Strategy: These Three Are One Fir Room Kevin Nichols, Director and Global Practice Lead of Content Strategy, Sapient Nitro, SapientNitro	Oreos and Milk: 5 Reasons Why Content Strategy and Content Engineering Go Together Pine Room Colleen Jones, Principal, Content Science Philip Wisniewski, EVP, Client & Market Development, Kanban Solutions	Dealing with Top User Tasks in 'Static' and 'Mobile' Contexts Cedar Room Christiaan Lustig, Top Task Management and Online Strategy Consultant, Sabel Online
2:45-3:30pm	Don’t Bore Me / Don’t Talk Down to Me: How Poor Language Turns Away Prospects and Customers Silicon Valley Room PG Bartlett, SVP Product Management, Acrolinx
3:30-4:15pm	Afternoon Coffee Break in the Technology Showcase Donner / Siskiyou Ballroom
4:15-5:00pm	Introducing oManual: Easily Created & Collaborative, Structured Content on Mobile Oak Room Dorothy J. Hoskins, Solution Architect/XML Content Analyst, Atypon Systems, Inc.	Governance, or The Elephant in the Project Room Fir Room Rahel Anne Bailie, Content Strategy Consultant, Intentional Design Inc.	How Workflow Metrics Change for Intelligent Content Pine Room Shawn Prenzlow, Content Strategist, The Reluctant Strategist	Panel Discussion — Web Laws of Nature: The Role of Data and Darwinism in Digital Publishing Cedar Room Mikal E. Belicove, Entrepreneur magazine columnist & Forbes.com contributor Lincoln Millstein, Senior Vice President, Hearst Corporation Scott Abel, President & CEO, The Content Wrangler Skip Besthoff, CEO, InboundWriter
4:15-5:00pm	Get Smart about Intelligent Content: A Checklist for Change Silicon Valley Room Steve Walker, Senior Director, Experis Global Content Solutions, Experis
5:15-5:45pm	WikiProject Medicine: Breaking Down Barriers to Save Lives Cascade / Sierra Ballroom Val Swisher, Founder and CEO, Content Rules, Inc.
6:00-7:30pm	Networking Cocktail Reception w/ Special Appearance by Matt Alber Donner / Siskiyou Ballroom
7:30pm - ?	Dinner On Your Own No location

CONFERENCE DAY TWO - FRIDAY, FEBRUARY 28, 2014 Printable agenda

7:00-8:15am	Breakfast Donner / Siskiyou Ballroom
8:15-9:00am	[Case Study] Content Marketing Meets Intelligent Content Engineering: The Making of "The Language of Content Strategy" Cascade / Sierra Ballroom Scott Abel, President & CEO, The Content Wrangler Rahel Anne Bailie, Content Strategy Consultant, Intentional Design Inc. Noz Urbina, Content Strategist, Urbina Consulting
9:00-9:30am	Content Strategy on the Digital Frontier: Why Technology and Humanity Must Work Together Cascade / Sierra Ballroom Barry Slaughter Olsen
9:30-10:00am	Build Your Digital Brand: How to Win the Battle for Attention Cascade / Sierra Ballroom Loni Stark, Director of Product & Industry Marketing, Digital Marketing, Adobe
10:00-10:45am	Meet The Exhibitors - Coffee Break in the Technology Showcase Donner / Siskiyou Ballroom
	Big Ideas Track Oak Room	Language, Context and Community Fir Room	Content Marketing Pine Room	How They Do It Cedar Room
10:45-11:30am	The Biological Imperative for Intelligent Content Oak Room Noz Urbina, Content Strategist, Urbina Consulting	Operationalizing Global Content: How to Harness the Power of Culture in a Content System Fir Room James Romano, Chief Executive Officer, Prisma International, Inc.	The Content Marketing Technology Landscape Pine Room Robert Rose, Chief Strategist, Content Marketing Institute	Dynamic Publishing of Sport Results for Olympic and Paralympic Games Cedar Room Claudia Wunder, Consultant, Claudia Wunder Consulting
10:45-11:30am	From Paper to Pixels: Reaching all Display Devices for Tech Comm with New FrameMaker 12 Silicon Valley Room Maxwell Hoffmann, Product Evangelist, Tech Comm, Adobe
11:45-12:30pm	Content Strategy for Augmented Reality and Google Glass Oak Room Marta Rauch, Senior Principal Information Developer, Oracle	Intelligent Content Meets Machine Translation -- Then What? Fir Room Donald DePalma, Chief Strategy Officer, Common Sense Advisory	Intelligent Visual Content Strategy for Happy Marketers Pine Room Buddy Scalera, SVP Content Strategy, Ogilvy CommonHealth Worldwide	Creating Metadata Strategies: Structuring Content for Success Cedar Room Rebecca Schneider, President, Azzard Consulting
11:45-12:30pm	Building a Healthy Content and Commerce Relationship with CoreMedia LiveContext Silicon Valley Room Doug Heise, Global Director of Product Marketing, CoreMedia
12:30-2:00pm	Lunch Sprigs
	Big Ideas Track Oak Room	Language, Context and Community Fir Room	Content Marketing Pine Room	How They Do It Cedar Room
2:00-2:45pm	Collaborative Authoring, Use, and Maintenance of a Multidisciplinary ”E-Textbook” Oak Room Robert Glushko, Adjunct Full Professor, School of Information, University of California at Berkeley	Balance and Compromise: Weaving Localization Into Content Strategy Fir Room Lise Bissonnette Janody, Content Consultant, Dot-Connection	Rethink B2B Marketing: Digital Campaign Case Study Pine Room Michelle Killebrew, Marketing Program Director, Strategy & Solutions - Social Business, IBM	Case Study: The Evolution of the National Cancer Institute’s Content: How We’re Embracing Future-Ready Content and Living to Tell the Story Cedar Room Lakshmi Grama, Senior Digital Strategist, National Cancer Institute, National Institutes of Health Lynn Cheryan, Senior Information Architect, Sapient Government Services
2:00-2:45pm	Content Management Through Mobile Devices - Astoria Software Explores How Content Management Can Work with Multiple Mobile Devices. Silicon Valley Room Bill Gamboa, Director of Sales Engineering, Astoria Software
3:00-3:45pm	Introducing oManual: Easily Created & Collaborative, Structured Content on Mobile Oak Room Kyle Wiens, CEO, iFixit and Dozuki, a division of iFixit	Closing the Translation Gap - Building a Business Driven Globalization Strategy For Content Fir Room Alan Porter, Content Marketing Manager, Caterpillar Inc.	Can Structure Be Sexy? Explorations of Lightweight DITA for Marketing Content Pine Room Michael Priestley, Technology Strategist, IBM Client Technical Content Experience Ruth Kaufman, Content Strategy Lead, IBM Corporate Marketing	Ivy, Intel’s Virtual HR Agent Cedar Room Tobi Crabtree, Ivy Product Manager, Intel Corporation
3:00-3:45pm	oXygen: XML Authoring on Mobile Devices Silicon Valley Room George Cristian Bina, Managing Director, Syncro Soft
3:45-4:15pm	Afternoon Coffee Break in the Technology Showcase Donner / Siskiyou Ballroom
4:15-5:00pm	All Knowledge, Annotated. Oak Room Dan Whaley, CEO, Hypothes.is	The Bottom Line: Globalization and the Dependence on Intelligent Content Fir Room Bill Swallow, Content Strategy and Writing Consultant	How to Use Data & Analytics to Create a Measurable Marketing Plan Pine Room Laura Patterson, President, VisionEdge Marketing	Content Engineering At Nikon: How They Do That Cedar Room Philip Wisniewski, EVP, Client & Market Development, Kanban Solutions
4:15-5:00pm	High Quality, High Value Content: Using a Journalistic Approach to Dominate Your Industry with Content that People Want Silicon Valley Room Jon Wuebben, CEO, Content Launch
5:15-5:45pm	An Unexpected Turn of Events: Intelligent Content in the Real World Cascade / Sierra Ballroom Dr. Anderson Payne, Special Advisor and Counselor, The White House

POST-CONFERENCE EVENTS - SATURDAY, MARCH 1,2014 Printable agenda

7:30-8:30am	Breakfast on Your Own Anywhere You Like
8:30-9:00am	Catch the Bus to Computer History Museum DoubleTree Hotel Lobby
9:00-12noon	Tour and Lunch at Computer History Museum Computer History Museum
12:00-12:30pm	Leave the Computer History Museum and Return to the DoubleTree Hotel Computer History Museum
1:00pm-6:00pm	Consultants Only Summit Silicon Valley Room
6:30pm-?	Consultants Dinner and Night Out San Jose