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Media Technology Summit Agenda


2013 Media Technology Summit
October 23, 2013

Time & Life Building
1271 Avenue of the Americas
(between 50th & 51st Street)
New York, NY 10020


WEDNESDAY, OCTOBER 23, 2013


8:00am - 9:00am

WELCOME & REGISTRATION
9:00am - 9:10am
Opening Remarks
  • Shelly Palmer, Host of Fox Television's Shelly Palmer Digital Living
9:10am - 9:40am
Cooperating for Cohorts: Media are Products, Products are Media
  • Lisa Caputo, Chief Marketing Officer – Travelers
  • Sean Coar, Group Vice President, Strategy – Time Warner Cable 
  • Channing Dawson, SVP, New Ventures – Scripps Networks
  • Moderator: Alton Adams, National Lead, Customer Strategy & Growth Group – KPMG
9:40am - 9:50am
LIGHTNING ROUND: Olympics Omni-Platform
  • John Miller, Chief Marketing Officer, NBC Sports Group
9:50am - 10:10am
Research = Innovation: Turning Facts Into Ideas
  • Jack Wakshlag, Chief Research Officer – Turner Broadcasting System
  • David Poltrack, Chief Research Officer – CBS Corporation
  • Moderator: Shelley Zalis, CEO – Ipsos OTX
10:10am - 10:20am
LIGHTNING ROUND: Content and its Connection to Consumers
  • Yaron Galai, Co-Founder & CEO – Outbrain
10:20am - 10:30am
TRANSITION BREAK

10:30am - 11:20am

NETWORKING & COFFEE BREAK
Interactive Boardroom Workshops (choose your own adventure):
BOARDROOM #1:
New Opportunities Created from the Convergence  of Content, Commerce & Advertising  
  • Fred Bucher, Group Vice President, Marketing – Time Warner Cable
  • Herb Scannell, President – BBC Worldwide, America
  • Moderator: Cliff Evans, Chief Digital Officer, UK – Capgemini

BOARDROOM #3:
Digital as a Strategic Weapon
  • Amanda Richman, President, Investment & Activation – Starcom USA
  • Emily Smith, SVP, Digital – Los Angeles Times
  • Moderator: Sanjaya Krishna, Advanced Media Evangelist – KPMG

BOARDROOM #5:
Everything You Know About Big Data Is Wrong!
  • Richard Entrup, Executive Director, Media Technology & Strategy – Disney/ABC Television Group 
  • Moderator: Matt Assay, Business Development and Strategy – MongoDB

BOARDROOM #7:
The Young Business Generation: In An Age When Startups Take Over The Buzz Cycle, How Do Booming Businesses Maintain Their Spotlight?
  • Ari Goldberg, CEO & Founder – StyleCaster
  • Adam Braun, Founder & CEO – Pencils of Promise
  • Moderator: Erin Griffith, Reporter – PandoDaily
BOARDROOM #2:
Cross Platform Measurement &  Multi-Screen Best Practices
  • Glenn Enoch, Vice President, Integrated Media Research – ESPN
  • Moderator: Scott Bounds, Industry Manager, Communications & Media – Microsoft




BOARDROOM #4:
Mobility, Advertising & Malware: Will Trust Become A Differentiator?
  • Anthony Juliano, CTO & General Partner – Landmark Ventures
  • Moderator: Kevin Haley, Director, Security Technology and Response – Symantec


BOARDROOM #6:
Millenials
  • Callie Schweitzer, Director of Digital Innovation – TIME
  • Jared Palmer, Founder – SkipTu 
  • Moderator: Anne Hubert, Senior Vice President, Scratch – Viacom Media Networks
11:20am - 11:35am
TRANSITION BREAK
11:35am - 12:10pm Special Introduction by Ernie Anastos
President's Panel: What We Love / Hate About Digital Distribution
  • John Sykes, President, Entertainment Enterprises – Clear Channel Communications
  • Mark Pedowitz, President – CW Network
  • Craig Hunegs, President, Business and Strategy – Warner Bros.
  • Tad Smith, President, Local Media – Cablevision
  • Moderator: Shelly Palmer, Host of Fox Television's Shelly Palmer Digital Living
12:10pm - 12:20pm
Mobile Insights
  • Tim McDonough, Vice President, Marketing – Qualcomm
12:20pm - 12:30pm
LIGHTNING ROUND: Why You Must Pay Attention – Mobile Payments are Here to Stay
  • Ray Ramillosa, Vice President, Marketing – Boku
12:30pm - 12:50pm
The Next Big Thing – Media Innovation from the Outside In
  • Ted Leonsis, Entrepreneur, Investor, Filmmaker, Author, Philanthropist; Partner – Revolution Partners
  • Moderator: Kevin Colleran, Venture Partner (Employee #7 at Facebook) – General Catalyst

12:50pm - 2:05pm

GROUP LUNCH & NETWORKING
2:05pm - 2:35pm
Sight, Sound & Motion: 3 Models
  • Jorge Espinel, Head, Global Business Development – Spotify
  • Steve Patrizi, Head, Partner Marketing – Pinterest
  • David Wertheimer, President, Digital – Fox Broadcasting Company
  • Moderator: Yossi Vardi, Investor & Advisor
2:35pm - 2:45pm
M-Bomb: A Millennial Snapshot
  • Van Toffler, President – Viacom Music and Logo Group
2:45pm - 3:15pm CMO Panel: Marketers Have New Roles – We're Creative Data Wonks
  • Kristen O'Hara, Chief Marketing Officer – Time Warner
  • Maryam Banikarim, Chief Marketing Officer – Gannett
  • Greg Bailey, Chief Marketing Officer – Pacific Life
  • Moderator: Albert Chou, Chief Innovation Officer – Expion
3:15pm - 3:25pm
Special Performance
  • Eric Lewis (ELEW), Rock Jazz Pianist; Recording Artist; Featured Musician
3:25pm - 3:30pm
TRANSITION BREAK

3:30pm - 4:15pm

NETWORKING & COFFEE BREAK
Interactive Boardroom Workshops (choose your own adventure):

ROUNDTABLE #1:
 The Power Of Video-Rich Content Marketing
  • Courtney Pierce, Senior Director of Marketing – Brightcove

ROUNDTABLE #3:
 Targeting Via The Set Top Box: How Close Are We To Audience Targeting On TV?
  • Jeff Dittus, CEO – Audience Partners

ROUNDTABLE #5:
 Maximizing Your Social Impact For Social Good
  • Todd Jacobson, Senior Vice President, Social Responsibility – NBA

SUPER ROUNDTABLE #7:
 Maximize Social Data To Break Through The Social Clutter 
  • Matthew Wurst, Director, Social Marketing – 360i
  • Alfredo Gangotena, Former CMO – MasterCard
  • Emily Smith, SVP, Digital – Los Angeles Times
  • Albert Chou, Chief Innovation Officer – Expion


ROUNDTABLE #2:
 Essential Truths: Death, Taxes And The Monetization Of Social Networks
  • Caitlin Francke, SVP, Social Strategy Director – Publicis Kaplan Thaler

ROUNDTABLE #4:
 Aggregating Relationships At Scale: How Advertisers Connect Via Social Media
  • Don Mathis, Chief Executive Officer – Kinetic Social
ROUNDTABLE #6:
 Democratization of Startup Location In An Increasingly Global World of Innovation
  • Erez Shachar, General Partner – Evergreen Venture Partners
4:15pm - 4:20pm
TRANSITION BREAK
4:20pm - 4:40pm Future of Native Advertising
  • Babs Rangaiah, Vice President, Global Media Innovation & Ventures – Unilever
  • Nick Bell, Senior Vice President, Product – News Corp
  • Moderator: Jordan Kretchmer, Chief Executive Officer – LiveFyre
4:40pm - 4:50pm
The State of Connected Advertising
  • Lisa Donohue, Chief Executive Officer – Starcom USA
4:50pm - 5:05pm
Innovation Within The Connected Home
  • W. Robert Mudge, President, Consumer & Mass Business – Verizon
  • Moderator: Shelly Palmer, Host of Fox Television's Shelly Palmer Digital Living
5:05pm - 5:15pm
LIGHTNING ROUND: Lights, Camera, Activism
  • Nirvan Mullick, Director– Caine’s Arcade; Founder – Imagination Foundation
5:15pm - 5:30pm
Getting Virtually Involved: A Role For New Media
  • Ron Livingston, American Film & Television Actor

5:30pm - 7:30pm

NETWORKING & COCKTAIL RECEPTION