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Wednesday, February 23, 2022 from 11:30 am - 1:00 pm CST Zoom Meeting

February Women Owned Wednesday

Register/ Modify Registration

What is Austin Women Owned Wednesday?

This virtual event features small group networking and a keynote presentation
focused on a business topic relevant to the Austin community. For the first
30 minutes of the event, attendees are broken out into small groups to
foster connections.
There are 10 luncheons in 2022, held January
through October, typically on the fourth Wednesday of the month. 

Questions? Contact WBCS Senior Director of Programs, Elizabeth Garner.

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Create a Customer-Centric Message Map to Accelerate Acquisition

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How you position your company, and the marketing messages you craft to support your value proposition, play a critical role in customer acquisition and retention. A customer-centric message map helps ensure consistent messaging:

  • Across all customer-facing channels and touchpoints throughout the customer journey
  • Across all internal functions/departments, and especially for customer-facing teams


Join this presentation to learn the 5 steps it takes to create a customer-centric message map that captures:

  • Your primary and supporting claims about your company’s value proposition for your products, and services, that will resonate and engage your prospects and customers, and the evidence to support your claims
  • Potential prospective customer objections and competitor responses to these claims along with your responses to these and supporting evidence


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Laura Patterson
VisionEdge Marketing

Laura has been a sought-after speaker for over 20 years. She has delivered over a hundred customer-centric growth-related presentations, across the world, to members of the C-Suite, along with Marketing, Sales, and Customer Success leaders.

Speaking venues have included well known:

  • Conferences, including Digital Analytics, International Study for Business Marketing, Marketing Profs B2B, Services Marketing Association, and the Transportation Marketing Association.
  • Companies, such as Cisco, Emerson, Flowserve, National Instruments, Nokia, and Pentair.
  • Videos and podcasts with companies such as Bluhorn TV, Funnel Radio, Culture of Value, Victory Talks, and more.

Laura is a recognized expert and innovative thinker in her field. She has published numerous white papers, survey reports and four books. Her most recent award-winning book: Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth, was published in 2020. It is an Amazon 5-star Best Seller. Laura’s thought-leadership has been recognized by numerous industry leaders, for example, she received Engati’s “200 most powerful thought Leaders to follow in 2021”, Piktale’s “Top 100 Influencer’s Award”, and “20 Women to Watch in Business” by the Sales Lead Management Association.

Conferences and companies who have benefited from Laura’s expertise, reference her:

  • High-energy and interactive style
  • Customized delivery of audience specific, topic-relevant content
  • Ability to both inspire and educate in each presentation
  • Promise- fulfilled actionable ideas

Here’s what one company had t
o say about a presentation Laura delivered.

“We had the opportunity to bring in Laura to speak to a broad, cross-functional audience at our annual Growth Conference. She was critical to helping frame a future vision based upon customer-centric principles. The combination of her unique insights, vast experience and compelling stories made a significant impact to the team.” – Peter Favilla, Vice President, Global Strategic Marketing, Pentair, Inc.

What fuels Laura’s high-energy presentations? She is a competitive runner and triathlete and has been ranked among the top 5 in her age group in her region.



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Wednesday, February 23, 2022
11:30 am - 12:00 pm
Announcements and Networking [More Info]
12:00 pm - 1:00 pm
Presentation [More Info]

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This event is open to everyone.

Registration is open until the event begins.

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Available until the event begins

Register Now



Each sponsorship level includes event admissions and branding. Contact Lindsay Pittard at lpittard@wbcsouthwest.org to secure a sponsorship. Review options in our 2022 sponsorship catalog



Available until the event begins

Register Now
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Registrant List

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# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Company First Name Last Name
A [ Back to top ]
Absolute Facility Solutions, LLCMichelleRay
B [ Back to top ]
Blueprint Marketing Group LLCJenicaOliver
Bullseye Database Marketing LLCDallas Judd
Bullseye Database Marketing LLCDeborah KobeNorris
C [ Back to top ]
D [ Back to top ]
Darling PromoJancyDarling
Driven to Succeed LLCLeahLewis
E [ Back to top ]
EWF InternationalTanisCornell
F [ Back to top ]
First Business BankLanaFidelscaia
First Equipment CompanyLeslieGarner
First Equipment CompanyKaityMoore
Flame Management International, Inc,JanFolmar
H [ Back to top ]
I [ Back to top ]
Impact Speaking LabJanetZaretsky
Improve GrowthBrisaRenteria
InfoMart, Inc.KwellinAllen
K [ Back to top ]
Krasamo Inc.MelissaAmoros
N [ Back to top ]
Nikki's Popcorn CompanyNicoleMeadows
O [ Back to top ]
Okapi Environmental Group, Inc.AmyRowland
P [ Back to top ]
R [ Back to top ]
Randles & Associates LLCShermalRandle
S [ Back to top ]
Sweet CreamBonnieSkulark
T [ Back to top ]
V [ Back to top ]
VisionEdge MarketingLauraPatterson
W [ Back to top ]
Wilson & AssociatesWhitleyHobbs
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Companies that support us
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