| Thursday, September 26th, 2013 | |
 8:30 am - 8:40 am | Introduction |
| 8:40 am - 9:10 am | Agile Marketing: How Data, Research and Analysis Can Help You Build Lasting Relationships with Readers [More Info] Peter McCarthy, Founder, McCarthy Digital |
| 9:10 am - 10:00 am | Book Marketing in the 21st Century: Defining and Refining a Modern Book Marketing Strategy [More Info] Peter McCarthy, Founder, McCarthy Digital Rick Joyce, Chief Marketing Officer, The Perseus Books Group Jeff Dodes, Executive Vice President, Marketing & Digital Media Strategy, St. Martin's Press Jim Hanas, Director of Audience Development, HarperCollins Publishers Matt Litts, Director of Marketing, Smithsonian Books |
| 10:00 am - 10:30 am | Morning Exhibit Break |
| 10:30 am - 10:50 am | Who Are You and What Do You Want? Using Demographic, Psychographic, and Behavioral Data to Learn About Your Readers [More Info] Murray Izenwasser, Co-Managing Partner/Strategy Practice Lead, Biztegra |
| 10:50 am - 11:10 am | Making Meaningful Reader Connections: Defining, Building, and Using Your Known Customer Databases [More Info] Suzie Sisoler, Senior Director of Consumer Engagement, Penguin Group (USA), A division of Penguin Random House |
| 11:10 am - 12:00 pm | What Matters, What Doesn’t, and How to Know the Difference [More Info] Rachel Chou, Chief Marketing Officer, Open Road Integrated Media Kristin Fassler, Director of Marketing, Penguin Random House Brad Parsons, Director of Culinary Marketing, Houghton Mifflin Harcourt Mike Shatzkin, Founder & CEO, The Idea Logical Company Peter McCarthy, Founder, McCarthy Digital |
| 12:00 pm - 1:30 pm | Lunch + Exhibits |
| 1:30 pm - 1:50 pm | Data-Driven Marketing and the Delicate Balance Between People and Machines [More Info] David Boyle, SVP of Consumer Insight, HarperCollins Publishers |
| 1:50 pm - 3:30 pm | Learn from the Experts Speed-Dating [More Info] Peter McCarthy, Founder, McCarthy Digital Penny C. Sansevieri, Founder and CEO, Author Marketing Experts, Inc. Murray Izenwasser, Co-Managing Partner/Strategy Practice Lead, Biztegra Mike Shatzkin, Founder & CEO, The Idea Logical Company Laura Dail, Founder/Literary Agent, Laura Dail Literary Agency Allison Devlin, Vice President, Director of Marketing, Running Press Book Publishers Kristin Fassler, Director of Marketing, Penguin Random House |
| 3:30 pm - 3:50 pm | Rinse and Repeat: Measure, Analyze, and Optimize—an Iterative Approach to Realizing Your Marketing ROI [More Info] Erica Curtis, Director, Marketing Analytics, Penguin Random House |
| 3:50 pm - 4:25 pm | There’s No “I” in “Team”: How Publisher Stakeholders, Independent Publicists, Agents, and Authors Can Cooperate to Sell More Books [More Info] Laura Dail, Founder/Literary Agent, Laura Dail Literary Agency Penny C. Sansevieri, Founder and CEO, Author Marketing Experts, Inc. Miriam Parker, Online Marketing Director, Little, Brown and Company Brenda Copeland, Executive Editor, St. Martin's Press |
| 4:25 pm - 5:00 pm | How the digital evolution changes the concepts of time, timing, and budgeting [More Info] Valerie Pierce, Marketing Manager, Sourcebooks Allison Devlin, Vice President, Director of Marketing, Running Press Book Publishers Peter McCarthy, Founder, McCarthy Digital Mike Shatzkin, Founder & CEO, The Idea Logical Company |
| 5:00 pm | Closing Remarks |
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