| David Boyle [More Info] SVP of Consumer Insight HarperCollins Publishers David Boyle is SVP Consumer Insight at HarperCollins where he is working globally to incorporate consumer insight into the company’s main practices - from acquisition to sales. By providing the business with a better and deeper understanding of consumer behavior and attitudes towards books, authors, book discovery and purchase, he is supporting and guiding product and business development activities, as well as informing our direct-to-consumer and marketing capabilities. He joined HarperCollins from EMI Music, where he was built the consumer insight capability that delivered insight to all parts of the business in more than 25 countries. His work contributed to decision making at all levels of the company, from artist signing to product development and marketing plans for EMI's biggest artists like The Beatles and Pink Floyd. Before that he worked in London for New Philanthropy Capital on analysis of charity effectiveness, for L.E.K. Consulting in London and Boston on corporate strategy, for Tesco helping their international businesses use data and for DSG International. Additionally, he worked in politics for the Labour Party in London and with Democrats in the US where he helped build data and analysis infrastructure that powered the 2008 election of President Obama. | |
| Rachel Chou [More Info] Chief Marketing Officer Open Road Integrated Media Rachel Chou is the Chief Marketing Officer for Open Road Integrated Media. In this role she bridges the traditional world of book marketing with the dynamic, fast-paced world of digital media. Chou is guiding the development of the company's web marketing platform, which fuels Open Road's content syndication and publishing presence on the web and on mobile devices. Chou has more than 20 years of experience in online content and product development. Over the course of her career, she has led teams in the areas of search, content management, creation and syndication. Prior to Open Road, Chou was Vice President, Online Product Development for HarperCollins Publishers. She worked across divisions on digital strategy and on the creation of new digital publishing businesses. Under Chou's direction, HarperCollins launched AuthorAssistant, a proprietary digital toolset that enables authors to deliver multimedia content to corporate and partner websites, designed the first book marketing campaigns to make use of 2D barcode technology, and led its direct-to-consumer ecommerce efforts. Chou's past positions include Executive Producer at R/GA where she conceived and produced online tools and games for educational organizations and websites and Director of Shared Services for Scholastic.com where she helped lead the strategic planning of various online initiatives. Chou has a B.S. from the University of Maryland and an M.S. from Bank Street College of Education. | |
| 0 | Brenda Copeland [More Info] Executive Editor St. Martin's Press |
| Erica Curtis [More Info] Director, Marketing Analytics Penguin Random House Erica Curtis is Director of Marketing Analytics in the Digital Marketplace Development group at Penguin Random House. She oversees tools and processes that enable marketers within the company to better plan, optimize and measure the effectiveness of consumer outreach efforts using data. | |
| Laura Dail [More Info] Founder/Literary Agent Laura Dail Literary Agency Laura Dail graduated from Duke University and received her Master’s degree in Spanish from Middlebury College. She has served on the board of the Association of Authors Representatives (AAR) and currently chairs the AAR Royalties Committee. Over the last 16 years, the agency has represented just about every kind of book. Laura’s now especially interested in historical and high-concept fiction, funny children's fiction, and serious and passionate non-fiction -- both narrative and practical. She’s interested in totally escapist entertainment or important books about the things from which we’re trying to escape. She's worked with just about every publisher -- from what we now call the Big 5 to the mid-size and smaller, independent houses, university presses, and including no publisher at all -- in other words, self-publishing. | |
| Allison Devlin [More Info] Vice President, Director of Marketing Running Press Book Publishers Allison Devlin has been on the marketing and publicity side of publishing for over 20 years having started at DK when they first opened shop as a publisher in the US in 1991. From there she has ventured on to Harper Collins Children’s Books, Little Brown Books for Young Readers, Watson-Guptill (which became an imprint of Crown Publishers) and is now happily at Running Press. A passionate paddle tennis player, she also currently sits on the board of the Bronxville Public Library and sings alto in her church choir. | |
| Jeff Dodes [More Info] Executive Vice President, Marketing & Digital Media Strategy St. Martin's Press Jeff Dodes is Executive Vice President, Marketing & Digital Media Strategy at St. Martin’s Press/Macmillan where he oversees marketing, publicity, digital and creative and their evolution as the industry transitions to digital. Coming off of a 20 year career in the music industry where he presided over a major label’s transition from a traditional recorded music company to a music based digital media company, Jeff joined SMP in 2011 and is implementing a new organizational structure in conjunction with an emphasis on targeted, integrated digital and in-market campaigns for SMP’s authors with a focus on audience development, content development and product development. | |
| Kristin Fassler [More Info] Director of Marketing Penguin Random House Kristin Fassler is Director of Marketing at the Random House division of Penguin Random House. In her role at Ballantine Bantam Dell, she oversees the creation and implementation of the consumer marketing and branding strategies for over 200 fiction and nonfiction titles annually, including campaigns for bestselling authors such as Diana Gabaldon, Debbie Macomber, George R.R. Martin, Lee Child, and Tess Gerritsen. | |
| 0 | Jim Hanas [More Info] Director of Audience Development HarperCollins Publishers Jim Hanas joined HarperCollins as the company’s first director of audience development in February. He previously served as social media editor at The New York Observer, director of social media at New York City’s tourism office, and as a strategic consultant to publishers and authors. A longtime journalist and writer, he has written about media and marketing for Advertising Age, Fast Company, and Communication Arts. |
| Murray Izenwasser [More Info] Co-Managing Partner/Strategy Practice Lead Biztegra With more than 20 years experience, Murray Izenwasser has planned and executed online marketing strategies on behalf of some of the world’s largest and most recognized organizations and brands. Murray is a creative thinker who understands the opportunities presented by the ever-changing Internet marketing landscape. His vast expertise across all interactive disciplines allows him to cut through the clutter of the current ‘hype’ and deliver marketing programs that drive business. Currently recognized as a top Interactive Social Media strategist, Murray has been invited to be a featured speaker at a variety of events and industry forums. His entertaining yet thoughtful presentation style distills esoteric ideas into actionable insights. In 2011, he was named as one of the five Social Media Masters by Social Media Club International. Murray’s pragmatic approach not only comes through in his presentations but also in his work as Strategy Practice Lead for Biztegra, an interactive and social media strategy agency. His focus is on helping Biztegra’s clients drive their businesses by designing appropriate interactive and integrated marketing strategies and tactics to fully engage their customers. His current client list comprises numerous publishers of all sizes across many genres, such as Time, Inc., CRC Press / Taylor and Francis Group, Felony & Mayhem, and Dreamspinner Press. Non-publishing clients include Pepperidge Farm, SeaWorld, Wilson Sporting Goods, Tupperware, ADT, Burger King, Volvo CE, BlueCross BlueShield, Regent Seven Seas Cruises, among many, many others. His previous positions include Global Director of Marketing for Sapient, as well as Director of Client Strategy for Razorfish, two the world’s premier interactive agencies. He began his career as a business/management/technology consultant for Andersen Consulting (Accenture). He graduated (with honors) from the University of Florida, with dual majors in Computer Science and Finance. | |
| Rick Joyce [More Info] Chief Marketing Officer The Perseus Books Group Rick is the Chief Marketing Officer for the Perseus Books Group, and has been involved since 2004 in the growth and digital strategies for the company. Rick is one of the co-creators of Constellation, the one-stop digital solution for independent publishers, and serves on its Leadership Team. He was the force behind the BEA 2009 experiment known as Book:The Sequel crashing a book in all formats from the show floor, and the pioneering NY Times Bestseller and transmedia sensation Cathy’s Book: If Found, Call 650-266-8233. Rick has also been the producer of enhanced books and apps like JFK:50 Days and Roots: The Enhanced Edition. Prior to Perseus, Rick was a strategy partner at Accenture, working in publishing, music, magazines and newspapers for clients like Simon & Schuster, Viacom, Harper Collins, Houghton Mifflin, Tribune Corp, the AAP, Primedia, and Disney. Rick was VP of Strategy and Marketing at ASCAP, and a consultant at Booz Allen & Hamilton in their Media practice. Rick has a B.A. from Dartmouth College, and MBA from Columbia and an MFA from the New School. | |
| Matt Litts [More Info] Director of Marketing Smithsonian Books Matt Litts has worked in the publishing industry for over 15 years working as a buyer, a sales rep, publicist, and now as Director of Marketing for Smithsonian Books. At Smithsonian Books he oversees marketing, sales, publicity, inventory management, and product development. Prior to his work in publishing, Matt worked in the music industry as a tour manager for rock bands. He lives with his wife and two daughters in the Washington DC area. | |
| Peter McCarthy [More Info] Founder McCarthy Digital Peter McCarthy is a multi-channel marketer with 15 years experience in publishing, working in roles from Editorial to IT, from Design to Marketing. A former executive with Penguin and Random House with a focus is emerging digital businesses and marketing innovation, he recently founded the consultancy McCarthy Digital. | |
| Miriam Parker [More Info] Online Marketing Director Little, Brown and Company Miriam Parker is the Online Marketing Director at Little, Brown and Company. She has spent the past fifteen years building websites, brands, creating online communities and trailblazing in social media for such brands as MTV, ABC, Warner Books, Little, Brown and Grand Central Publishing and such authors as J.K. Rowling, Malcolm Gladwell, David Sedaris, James Patterson, Michael Connelly, Sidney Sheldon, David Baldacci, George Pelecanos, Nelson DeMille, Brad Meltzer and many more. | |
| Brad Parsons [More Info] Director of Culinary Marketing Houghton Mifflin Harcourt Brad Thomas Parsons is the author of Bitters: A Spirited History of a Classic Cure-All, which was the winner of the James Beard and IACP Cookbook Awards, and a finalist for the Tales of the Cocktail Spirited Awards. Parsons received an MFA in writing from Columbia University, and his work has appeared in Bon Appétit, Food & Wine, and Imbibe, among others. Parsons is a member of the James Beard Foundation, the International Association of Culinary Professionals, and the Southern Foodways Alliance. A former bookseller, Parsons was a longtime senior books editor at Amazon.com where he managed the Cooking, Food & Wine category, and has worked at Grand Central Publishing and Houghton Mifflin Harcourt, where he is currently the Director of Culinary Marketing. He lives in Brooklyn, New York. Visit www.btparsons.com | |
| Valerie Pierce [More Info] Marketing Manager Sourcebooks As the marketing manager at Sourcebooks, Valerie Pierce is responsible for all of the marketing campaigns that are geared towards traditional retail and library markets, as well as several consumer oriented marketing programs. Before working with Sourcebooks, Valerie earned a bachelor’s degree in English from Indiana University, and a masters in publishing studies from Stirling University. | |
| Penny C. Sansevieri [More Info] Founder and CEO Author Marketing Experts, Inc. Penny C. Sansevieri, Founder and CEO Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU.
Her company is one of the leaders in the publishing industry and has developed some of the most innovative Social Media/Internet book marketing campaigns. She is the author of twelve books, including How to Sell Your Books by the Truckload on Amazon and Red Hot Internet Publicity, which has been called the "leading guide to everything Internet." AME was the first book marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically harnesses social networking sites, Twitter, blogs, book videos, and relevant sites in order to push an author’s message into the online community. AME has had eleven recent books top bestseller lists, including those of the New York Times, USA Today, and Wall Street Journal. To learn more about Penny’s books or her promotional services, you can visit her web site at www.amarketingexpert.com. | |
| Mike Shatzkin [More Info] Founder & CEO The Idea Logical Company Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. In his nearly 50 years in publishing, he has played almost all the roles: bookseller, author, agent, production director, sales and marketing director, and, for the past 30 years, consultant. His insights about how the industry functions and how it accommodates digital change form the basis of all of the company’s consulting efforts. | |
| Suzie Sisoler [More Info] Senior Director of Consumer Engagement Penguin Group (USA), A division of Penguin Random House Suzie Sisoler is the Senior Director of Consumer Engagement for Penguin Group (USA) where she is responsible for creating and sustaining a direct relationship with readers. In this role, Suzie develops and implements results-based marketing strategies to identify and communicate with consumers across all digital channels. Suzie has over 15 years experience creating online promotions for nationally best-selling publishing properties and direct-to-consumer initiatives that target a diverse, wide-reaching audience in both the trade and children's markets. | |
 |
Stay Connected
#DBWMP