What is Table Topics?
Our virtual Table Topics feature networking!
Table Topics is
a bi-monthly event (February through November) held via Zoom Meeting
that features small group virtual networking and a keynote speaker
focused on communication, business development, or personal development.
For the first 30 minutes of the event, attendees are broken out into small groups to foster connections.
No topic of discussion. Simply time to network.
Questions? Contact WBCS Senior Director of Programs, Elizabeth Garner.
Customer Engagement that Drives Revenue
What the Best Do Differently
Here is what we
know… today’s economy is strikingly different than it was
before. Yet, we approach our customers the same way we have been for years
and expect to have increased revenue. In many cases, the sales approach
that we are comfortable with was brought to life in 1970. It is similar to
expecting Siri to give you directions while using a rotary phone.
In this
presentation, Kate Burda brings a pragmatic and proven approach to customer
engagement that has worked to accelerate revenue within multi-national companies
as well as small startups. She and her associates are fanatical about helping
teams achieve their future vision. She will show you how to realize yours
by elevating the level of play of sales, marketing, and pricing teams.
Check out this
video that provides insight into Kate’s methodology.
 | Kate Burda
Founder
Kate Burda & Co.
Kate Burda & Co. is a consulting
firm that focuses on revenue acceleration. They focus on overall revenue strategy to increase profitability.
They do that by elevating the level of
play within sales, traditional and digital marketing, and revenue management -
what they call the “Revenue Trifecta”.
They are passionate in how to think differently to be relevant and
differentiated in a very crowded marketplace.
They lovingly challenge the status quo and legacy thinking to give way
to innovation and revenue growth.
Their core customers are investors,
owners, brands, and management companies.
They have done revenue transformation
within their industry to companies such as Marriott, Loew’s, Goldman Sachs, and
independent boutiques as well as a clientele outside of hospitality such as
Abbott, Medtronic, Boehringer Ingelheim, and Ricoh.
Kate has been Head of Revenue within
REIT, VP of Revenue at CSM, and VP of Sales at Hyatt Hotels. Her working with in hotels encompasses 28+
years. She has lead teams through
disposition, bankruptcy, financial downturns, and shifts within the
marketplace.
She is a member of International
Society of Hotel Consultants and speaks regularly within the Strategic Account
Management Association Academy on account-based marketing. Kate teaches revenue management and
distribution management at Purdue and is involved with Cornell Hotel Research Think Tank. She also is on the board of Boutique and
Luxury Lodging Association.
She received her MBA at University of
Colorado and currently lives in Dallas, Texas.
| | |
This event is open to everyone.
Since we've moved from an in-person setting to a virtual format and out of consideration for the current economic environment,
we have discounted this event from $35 per member/ $45 per non-member to $15 per person regardless of membership type.
Registration is open until the event begins.
Per Person
$15
Registration open until event begins
Register now | Company |
First Name |
Last Name |
| A [ Back to top ] | | Anderson Asphalt & Concrete Paving, LLC | Pam | Thompson | | AT&T | Shirley | Potestio | | Avid Technology Resources LLC | Regina | Hill | | B [ Back to top ] | | Blueprint Marketing Group LLC | Jenica | Oliver | | Bullseye Database Marketing LLC | Dallas | Judd | | Bullseye Database Marketing LLC | Deborah Kobe | Norris | | C [ Back to top ] | | Cactex Media | Claire | Copeland | | CFJ MANUFACTURING | Faye | Austin | | CFJ MANUFACTURING | Sharon | Evans | | CFJ Manufacturing | Victoria | Reneau | | CFJ MANUFACTURING | Kim | Sissen | | CrewFacilities.com | ANDREA | TSAKANIKAS | | D [ Back to top ] | | D Zine Partners | Michael | Studer | | Davis Davis & Harmon LLC | LaShante' | Williams | | Directed Action, Inc. | Tiffany | Edwards | | E [ Back to top ] | | Energy Utility Group | Tim | O'Brien | | Energy Utility Group | Melinda | Zito OBrien | | Essentials On The Geaux LLC | Chanta | Bryant | | Excellian | Kesha | Braggs | | F [ Back to top ] | | First Equipment Company | Leslie | Garner | | First Equipment Company | Kaity | Moore | | H [ Back to top ] | | Heritage Coffee Lounge | Tara | McDaniel | | I [ Back to top ] | | ICON Information Consultants, LP | Pamela | O'Rourke | | K [ Back to top ] | | Kate Burda & Company | Kate | Burda | | L [ Back to top ] | | Lynne Malkoff Promotions | Lynne | Malkoff | | M [ Back to top ] | | Marfield, Inc. | Andrea | Rowe | | Marfield, Inc. | Tiffany | Waggoner | | N [ Back to top ] | | N/a | Cierra | Toliver | | P [ Back to top ] | | Painters USA Inc | Mike | Ausloos | | Painters USA Inc | Samantha | Guido | | Pangea Biological | Camille | Sparks | | Parkland Health & Hospital System | Adriana | Hinojosa | | R [ Back to top ] | | Ricochet Fuel Distributors, Inc. | Jason | Cox | | Risch Results, LLC | Andrea | Anderson | | Risch Results, LLC | Jolene | Risch | | Rocking G Fire & Backflow Services LLC | Tammara | Gutierrez | | S [ Back to top ] | | Software Professionals, Inc. | Cherie | Gordon | | Spot On Talent | Karen | Fox | | Spot On Talent | Cindy | Yared | | Springbach Consulting LLC | Shelley | Staten | | Steel Advertising | Emily | Carper | | T [ Back to top ] | | Team Delegate, LLC. | Tonya | Thomas | | Teneo Linguistics Company, LLC | Hana | Laurenzo | | Texas Instruments | Brad | Woodson | | TransSynergy Group | Donna | Hegdahl | | Tri-Chem Industries | Leslie | Hollis | | Truist | Nancy | St Jacobs | | W [ Back to top ] | | WE Texas | Kristin | Gabaldon | | WE Texas | Don | McKneely | | WE Texas | Laretha | Norwood | | WE Texas | Kristin | Schneider | | X [ Back to top ] | | XM Performance | Fanni | Gambero | | Y [ Back to top ] | | Yummy Life Naturals, LLC | Nancy (Missy) | Clay |
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