Business Builder: How to perform market research

Whether you are starting a business, launching a new product or even writing a nonprofit grant, thorough and methodical market research is one of the most important success factors. And, you don’t need a big budget or special marketing expertise to do it. This Business Builder event will help anyone learn to use basic research steps and access the free, world-class resources in our community that are often overlooked. Attendees will meet local business owners who have successfully applied these steps, learn from their experience, and join an interactive discussion to tackle hurdles being faced.

This event is a special collaboration between the Peoria Forward program, an innovative partnership with the J. Orin Edson Entrepreneurship + Innovation Institute at ASU and the City of Peoria, and the Maricopa Small Busines Development Center, a partner program of the Small Business Administration. It will be an online and in-person hybrid event broadcast from Pop-Up Peoria, the new collision space created by the City of Peoria.

Who: Anyone launching or interested in launching a project, business, venture or solution. This is an opportunity to share community expertise!

Where: In-person attendance at Pop-Up Peoria at Park West (9828 West Northern Avenue Peoria, AZ 85345 STE 1750). Virtual attendance is available via televeda (link provided upon registration).

When: Thursday, July 15th 5:30-7:00pm

Learning outcomes: By the end of this workshop, attendees will be able to:

• Meet fellow entrepreneurs—including small business owners, creators and makers
• Identify major stages in the research process and how to navigate
• Identify helpful tips from experienced entrepreneurs
• Understand the range of resources offered in the community and via the internet

If you do not receive a confirmation email within 20 minutes of registering, please reach out to eric.heimbecker@asu.edu and CC kristin.slice@asu.edu