Managing Your Personal Brand

Session Description

The personal brand that you project has a profound impact on how others perceive you. In this session learn how to create and craft a personal brand that will help make you more marketable and likeable by learning the keys to effective vocal and visual delivery when you communicate with others.

October 6, 2020

Webinar: 12 pm - 1pm

Speaker: Tommy Karam

Topic: Managing Your Personal Brand

Objectives:

• • Understand the impact your personal brand can have on others
  • Create a personal brand that is likable and marketable
  • Learn the keys to effective vocal and visual delivery

Key Points

1. Personal Branding

1. How do you build a good brand and manage it?
2. Oxford studies – warmth / likeability vs. competency

2. How to present yourself

1. In person - what should we be / not be doing?
   1. Effective water cooler talk?  What do we say during awkward / short interactions with people who can influence your career? 
   2. How do we avoid the auto-pilot questions and responses?   
2. On video – Backgrounds / Importance of default looks

3. Making first impressions – Importance and dangers of first impressions

4. Making lasting impressions – how do we do this effectively?

1. Don’t leave a stain / finish your drive and don’t fumble on the first yard line
2. Other Examples

Experience level: Basic

Prerequisites: None

CPE Credit(s): 1 hour