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Tuesday, May 26, 2020 from 10:30 am - 12:00 pm CST Online

May 26 Table Topics Virtual Meeting



Our virtual Table Topics now feature networking!
For the first 30 minutes of the event, attendees will be broken out into small groups to foster connections.
We'll give you an ice-breaker topic, but the conversation can flow organically.
The point is to build relationships, just like at our in-person events.

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Communicating During COVID-19

How to Pivot, Prepare, and Position Your Business for Success
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The times are uncertain, but one thing is not: WBEs should continue to market, but the message must change. Learn how to revise your short-term marketing strategy, engage customers and build brand loyalty, and develop a post-crisis campaign. If you’re unsure what to say, or what NOT to say, join this Table Topics for marketing do’s and don’ts during COVID-19. Plus, hear examples from WBCS members.

This Table Topics presentation will cover:

  • Pivot, Don’t Pause: How to revise your short-term marketing plan 
  • Be Smart, Not Silent: Tips for developing the right messages for your audiences 
  • Prepare, Not Procrastinate: Marketing tasks you should be doing NOW








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Tracy Southers-Parker

Tracy Southers-Parker, APR, is a senior level marketing and PR specialist with 28 years professional experience. Her career includes corporate positions in telecommunications, real estate, hospitality and technology as well as serving as the public information officer for the City of Southlake, Texas. A journalist by training and writer at heart, Tracy’s passion is using words to inform, educate, inspire, and persuade to action.

As president of WordPlay PR & Marketing since 2008, Tracy has worked with businesses of all shapes, sizes and industries. She helps clients share their stories in person, in print, and online through media outreach, content marketing, community relations, social media management, and creative services.

Prior to opening WordPlay, Tracy was a regional public relations director for Luxury Resorts, overseeing PR activities for two resorts and private golf club in Naples, Florida. Tracy attended The University of Texas, Austin, and received a bachelor of arts degree in journalism from The University of Texas, Arlington. She attained the national accreditation in public relations (APR) designation in 2003 and is certified in social media marketing by Hootsuite.

WordPlay became a certified Women’s Business Enterprise (WBE) in 2015 and Tracy was a recipient of the Lillie Knox Investment Award in 2018. Tracy is also a member of the Public Relations Society of America, board member for Metroport Meals on Wheels and Grapevine-Colleyville Education Foundation, and volunteers her time and expertise to numerous fundraising events. For more information, visit www.wordplaytexas.com.

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Tuesday, May 26, 2020
10:30 am - 11:00 am
Announcements and Networking [More Info]
11:00 am - 12:00 pm
Presentation [More Info]

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Email Address*

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This event is open to everyone.

Since we are moving from an in-person setting to a virtual format and out of consideration for the current economic environment, we have discounted this event from $35 per member/ $45 per non-member to $15 per person regardless of membership type.

The last day to register is Friday, May 22.

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Per Person


Last day to register is Friday, May 22

Register now

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Registrant List

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# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Company First Name Last Name
A [ Back to top ]
Abba Staffing & ConsultingSouLam
ACUTRAQ Background Screening, Inc.JeannieBaker
Alicia Sanders CPA PCAliciaSanders
Allen’s Electric Motor ServicePeggyParker
Allen’s Electric Motor ServiceChuckWise
Allen’s Electric Motor ServiceClaytonWood
AMP CreativeJayBowman
Anderson Asphalt & Concrete Paving LLCPamelaThompson
B [ Back to top ]
B&H Total Office Solutions, Inc.JEANNIENORRIS
bkm Total Office of TexasZahiraKemp
BZ & Sons Sweeping And Washing,Inc.ConnieStumpf
C [ Back to top ]
CAET PMCMollySandlin
Capital OnePaulFarley
Capital OneTamaMcLean
Cotter ConsultingClaireTulloch
D [ Back to top ]
Directed Action, Inc.ShannonKeane
E [ Back to top ]
Encore CouncilRobinPulford
F [ Back to top ]
First Equipment CompanyTerryCase
First Equipment CompanyDennisEide
First Equipment CompanyLeslieGarner
First Equipment CompanyKevinMaberry
First Equipment CompanyKaityMoore
G [ Back to top ]
Growth Acceleration PartnersJoyceDurst
H [ Back to top ]
Hello Imprint LLCAmandaHueneke
I [ Back to top ]
Integrated FocusValeriePelan
J [ Back to top ]
J MAR & AssociatesTheresaMyers
K [ Back to top ]
Knight Contracting ServicesChrissiKnight
L [ Back to top ]
Lynne Malkoff Promotions Inc.LynneMalkoff
M [ Back to top ]
Marfield, Inc.AndreaRowe
Marfield, Inc.TiffanyWaggoner
N [ Back to top ]
Nicole Hooper PhD PLLCNicoleHooper
P [ Back to top ]
Peck Training GroupHollyPeck
People & Performance StrategiesCurt Archambault
People & Performance StrategiesJoleenGoronkin
People & Performance StrategiesAudreyRyan
Perimeter Global LogisticsYvonneTucker
Personalized PayrollKathleenHunt
Providence Bank of TexasJaniceSpooner
R [ Back to top ]
Robert HalfMelindaAlison
Rose L. Brand & Associates, P.C.MarcosLucero
S [ Back to top ]
Seaman GroupAngelaSeaman
Signature MillworkBraxtonMiller
T [ Back to top ]
Team Delegate, LLCTonyaThomas
V [ Back to top ]
Van's KitchenAndreaSmith
W [ Back to top ]
Walker Transfer-PowellKathleenBaker
WE TexasDonMcKneely
WE TexasToneyMcKneely
WE TexasLarethaNorwood
WE TexasKristinSchneider
Wendy Krispin CatererWendyKrispin
Winstanley Consultants, LLCPattiWinstanley
Woodforest National BankDebPurvin
X [ Back to top ]
XM PerformanceHannahWells
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Companies that support us
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