Dear WUWM Members,

Unfortunately, we have to inform you that the 37th WUWM Conference in Florence, Italy scheduled to take place May 27-29, 2020, has been cancelled due to the COVID-19 pandemic.

Please know that your health is our top priority and that we will thus act in accordance with guidelines provided by the Government of Italy and other public health agencies.

The Florence Conference will be rescheduled to a later date. We will keep you updated once the exact date has been determined.
Please note that your registration fees will be refunded in full by Mercafir. We would like to remind you to cancel your hotel accommodations.

Be safe and stay healthy,

WUWM Secretariat

Dear WUWM Members and Friends,

It is with great pleasure that I would like to extend my warmest invitation to attend the next WUWM Conference, which will take place from 27th – 29th May, 2020 in Florence, Italy.
Historically Florence has always been a cosmopolitan city, hosting the 37th WUWM Congress is a great moment to create opportunity and exchange ideas.

It is an extremely dynamic moment for Florence and Mercafir and with the new Wholesale Market that will become reality; Florence is ready to welcome you. The timing for this conference is ideal and will create the necessary energy to support the concept of wholesale markets as a community hub.


Giacomo Lucibello - Presidente Mercafir
 MERCAFIR- Florence Food Wholesale Center
Mercafir is a consortium of companies that since 1988 has managed a Multi-purpose Food Center in Florence, where the wholesale markets for fruit, vegetables, fish and meat products operate. Additionally this combines processing a marketing operations involved in the food industry. Mercafir is not only an area of entrepreneurial development but gathers within it significant economic and social realities. It is therefore configured as a point of reference as regards the control of the agro-food chain, transparency, traceability and quality of the products of the production chain, and is today a real meeting place for Florence and for all of Tuscany.

The design of the area began in the 70s with the need by the Municipality of Florence to transform the historic restrictive structure of the city which had the limited space of the markets of S. Ambrogio and S. Lorenzo. The idea was to create an environment that was not only a place of sales and marketing for agri-food products, but also of processing, packaging and quality control.

After years of negotiations and feasibility studies, the work began in 1982, officially concluding in 1988 with its hand over to the Municipal administration. Since 1989, the management of the market has been under Mercafir’s responsibility with, 59.59% owned by the Municipality of Florence.