ICCA Destination Marketing European Business Workshop

Preliminary Programme

Day 1 - Thursday 22 October

All day

Participants arrivals throughout the day. Transfers to Le Novotel Bordeaux Lac and check-in


Introduction to ICCA for Association Executives at the Bordeaux Congress Centre (Association Executives only)

18.30 - 19.30

Networking Evening Typical Bordeaux Apéritif at the congress centre with a view of the sunset on the lake

19.30 - 22.30

Networking Dinner at the summer restaurant of the Novotel with fresh & local food cook on the plancha & petanque tournament

Day 2 – Friday 23 October


Breakfast at leisure in Le Novotel Bordeaux Lac

09.00 - 15.30

Workshop in the new congress & exhibition hall, Palais 2 l’Atlantique

15.30 - 16.00

Group photograph & a short tour of the hosting venue

16.00 – 19.00

Free time


Wine tasting & strole at the Bordeaux Wine Festival “Bordeaux Fête le Vin” which is dedicated to wines from Bordeaux and the Nouvelle Aquitaine region, will be held, along the Bordeaux riverfront, a UNESCO World Heritage site. In just a matter a few years, with hundreds of thousands of visitors, the biennial festival has become the leading European wine tourism event.


Dinner at the Palais de la Bourse
This professional event venue is set in a 18th century palace on the wharfs of the
Garonne River in the city centre. One of the most beautiful spots of Bordeaux for the most elegant receptions. Stay until 23.30 to see the wonderful fireworks on the Garonne River from the privileged view of the Palais de la Bourse.

Day 3 – Saturday 24 October


Breakfast at leisure in Le Novotel Bordeaux Lac

09.30 - 11.00

Member Forum (Members only)

09.30 - 11.00

Association Executives Forum (Association Executives only)

11.00 - 11.30

Farewell coffee/tea break & end of official programme


Departure transfers to airport/railway station etc.


Optional programme - Discovering of the Cité du Vin
A new landmark in Bordeaux. La Cité du Vin offers a 360° discovering of the wine in all the world & civilizations. The Belvedere, at 35 meters high offers an exceptional panoramic view of the city. La Cité du Vin, unique cultural facility, also proposes original experiences.