ICCA Destination Marketing European Business Workshop


A minimum of 10 and maximum 15 ICCA Destination Marketing members each invite an accompanying association executive to the Workshop to discuss their specific meeting requirements. Association executives must conform to strict selection criteria (see Guidelines), so ensuring that participating Destination Marketing members can promote their company and services to senior decision-makers who are actively looking for destinations. No other event offers the same opportunity for association executives and ICCA Destination Marketing members to meet face-to-face and discuss future co-operation in a tailor-made Workshop environment.

During the workshop, the participating association executives get the opportunity to meet people from a minimum of nine or a maximum of fourteen other Destinations. They make initial contact with the sales team as well as learn the suitability (or otherwise) of the destinations in a way that would otherwise have been time consuming and would have involved a great deal of travel.

At the end of Workshop members and association executives have a forum session in separate rooms to share best practices and learn from each other.