| Graciela Eleta Senior Vice President, Brand Solutions Univision Communications Inc. |
| My Journey, Your Opportunity - One Latina's Success Story" |
Graciela Eleta is senior vice president for Brand Solutions in the Client Development Group at Univision Communications, Inc., the leading Spanish‐language media company in the United States. She joined Univision in early 2008 to lead a newly-created consulting practice, whose aim is to help marketers recognize the power of Hispanic consumers in driving their U.S. sales.
Ms. Eleta and her team work with clients to develop the business case for targeting Hispanics and developing a roadmap to engage their target consumer. They assist brands in unearthing consumer insights, analyzing category trends, assessing the competitive landscape, benchmarking industry best practices as well as driving creative relevance and consistency of media support. Critical to their approach is integrating the US Hispanic consumer into a brand's overall business planning process, and moving clients from "multicultural marketing" to "marketing to a multicultural nation". Univision's consulting resources are seen as an integral resource to numerous Fortune 500 companies helping them discern where to play and how to win.
Ms. Eleta worked at Procter & Gamble for 21 years, most recently as vice president for Multicultural Business Development. In that capacity, she was responsible for developing marketing and retail strategies to win with Hispanic and African American consumers. Under her direction, P&G’s multicultural division was widely recognized as an industry leader. Ms. Eleta previously served as general manager for P&G’s Puerto Rico subsidiary, where she successfully launched brands like Pantene, Olay and Swiffer.
Among her professional accolades, Ms. Eleta was honored as one of Advertising Ages’ 2009 Women to Watch. She was recognized by Hispanic Business Magazine among the Top 25 Elite Women of the Year in 2004 and received the 2000 Top Management Award and the Executive of the Year‐ Sales & Marketing Association award. She has been prominently featured in several articles focused on Hispanic consumers, including Time magazine’s “Diapers for Fatima” (February 2005) and Business Week’s “Hispanic Nation.” In December 2006, she was featured in a cover story in The Advertiser, the official magazine of the Association of National Advertisers, as “Procter & Gamble’s shining star of Hispanic marketing.” Since 2010, Ms. Eleta has served as a member of the Clorox Hispanic Advisory Council as well as Director on Pro Mujer board, largest microfinance organization in Latin America.
Ms. Eleta earned a Bachelor of Arts degree in Economics, magna cum laude, from Wellesley College and an MBA from Boston College. She is married, has two children and loves to read and travel.
About Univision Communications Inc. Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company’s platforms; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net
Ms. Eleta and her team work with clients to develop the business case for targeting Hispanics and developing a roadmap to engage their target consumer. They assist brands in unearthing consumer insights, analyzing category trends, assessing the competitive landscape, benchmarking industry best practices as well as driving creative relevance and consistency of media support. Critical to their approach is integrating the US Hispanic consumer into a brand's overall business planning process, and moving clients from "multicultural marketing" to "marketing to a multicultural nation". Univision's consulting resources are seen as an integral resource to numerous Fortune 500 companies helping them discern where to play and how to win.
Ms. Eleta worked at Procter & Gamble for 21 years, most recently as vice president for Multicultural Business Development. In that capacity, she was responsible for developing marketing and retail strategies to win with Hispanic and African American consumers. Under her direction, P&G’s multicultural division was widely recognized as an industry leader. Ms. Eleta previously served as general manager for P&G’s Puerto Rico subsidiary, where she successfully launched brands like Pantene, Olay and Swiffer.
Among her professional accolades, Ms. Eleta was honored as one of Advertising Ages’ 2009 Women to Watch. She was recognized by Hispanic Business Magazine among the Top 25 Elite Women of the Year in 2004 and received the 2000 Top Management Award and the Executive of the Year‐ Sales & Marketing Association award. She has been prominently featured in several articles focused on Hispanic consumers, including Time magazine’s “Diapers for Fatima” (February 2005) and Business Week’s “Hispanic Nation.” In December 2006, she was featured in a cover story in The Advertiser, the official magazine of the Association of National Advertisers, as “Procter & Gamble’s shining star of Hispanic marketing.” Since 2010, Ms. Eleta has served as a member of the Clorox Hispanic Advisory Council as well as Director on Pro Mujer board, largest microfinance organization in Latin America.
Ms. Eleta earned a Bachelor of Arts degree in Economics, magna cum laude, from Wellesley College and an MBA from Boston College. She is married, has two children and loves to read and travel.
About Univision Communications Inc. Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company’s platforms; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net
