Women in the Green Event - Growing Forward
Beth Berry
Beth Berry knows about success in the real world, and especially the green industry. Having spent her entire career in executive customer service and marketing roles at companies such as ChemLawn, Scotts Miracle-Gro and RealGreen Software, Beth knows what it takes to be successful at the highest levels of a male-dominated industry. Beth served as the Executive Director of the Better Business Bureau, Member Chair of NALP and many other industry positions. In addition to being a practitioner and strategist in the customer service industry, Beth has an impressive pedigree from Disney Institute and Ritz-Carlton Service Academy. With both humor and hubris, Beth will take your audience on a successful journey with memorable take-aways and a relatability unmatched for the industry.
Judy Guido
Guido and Associates

Judith Guido is Chairwoman and founder of Guido & Associates, a Business Management company working in the areas of Growth Strategy, Marketing, Sales-Training, Mergers & Acquisitions, Sustainability, Research, Product Development and Launches while focusing on helping organization grow their people and profits.  Judy was recognized as one of the highest ranking woman in the Green Industry. Prior to founding her own business management practice, Guido was an SVP and Director of Marketing of Valley Crest NOW Bright View, the nation’s largest landscape management company. Guido was CMO [chief marketing officer] and SVP [senior vice president], of business development and strategic alliances for Cirqit, a New Jersey-based e-commerce technology and consulting company.  She also served as the Senior Marketing, Sales and Strategy executive with ServiceMaster under the TruGreen-LandCare brand. Judy sits as an executive advisor and/or board member for several green industry companies, and was instrumental in building Yellowstone [now the 11 largest landscape company.] She was their CMO and board member. Guido was one of four executives who took LandCare USA public (IPO) on the New York Stock Exchange (NYSE) in June of 1998.  She was the Chief Marketing Officer and national director of sales and strategy at LandCare USA, the national commercial landscape and interior services company purchased by ServiceMaster in 1998 and subsequently integrated into their TruGreen LandCare landscape group.  A consulting professional, specializing in service industries including the Green and Snow Industry, Pest Control and the Real Estate industry, Guido also has extensive experience in product development and launches, franchising, investor relations, research, training, mergers and acquisitions, and integration strategy having acquired over 100 companies in her career. She is a long term member, advisor and speaker of the NALP, as well as several other industry associations. Guido was also responsible for several larger branding initiatives including Valley Crest, Aquascape, PLANET [now NALP] and SIMA {Snow and Ice Management.] She is also a member of several green International, National, Regional and State Associations in addition to the American Marketing Association, Strategic Account Management Association and the Society of Competitive Intelligence Executives. She has trained thousands of landscape professional over her career and is a sought-after key note speaker, trainer and researcher for the industry. She is a contributing author to the globally successful book Branding Across Borders.  She is currently writing a book entitled, Titans of Our Industry-Lessons Learned from the Greatest in the Green Industry. Guido has collected substantial primary and secondary research in the green industry and is a leader and Subject Matter Expert on Sustainability, Millennials, High New Worth, Real Estate, Women and Boomer markets. She is a nationally recognized public speaker, award-winning copywriter, and a contributing writer and columnist to business journals (including Planet News, IECA, Irrigation & Green, Landscape Management, Lawn & Landscape, Turf, Landscape Design Build, Snow Pro, Bayer Lawn Professional and Vermeer) and association publications (NALP, SIMA, IECA, PLNA, CLCA, TCIA , ISA and others) throughout her career.  She has educated thousands of green industry professionals over her career through her symposiums, webinars, seminars, mentoring, talks and writing.  She has worked with Contractors, Professional Associations, Manufacturers, General Contractors, Growers, Nurseries, Distributors/Dealers, Professional Landscape, Snow, Golf and Sports Industry,  Irrigation and Lighting, Water features, Interior Companies, Design Companies, Lawn Care, Arborcare, Retail, Nurseries, Design, Architects, Golf and Sports Turf Industry, Municipalities, Landscape Architects, Investors,  Builders-Developers, Engineers, Municipalities, Interior Designers and even one man companies to help them profitably grow their organizations.  Guido has risen over $500 million in funding for both private and public placement.  She sits as a board of advisor of several green companies and has served as an advisor to many green associations. She is also a former television producer and director for business cable programming. Guido also has extensive experience in commercial and residential real estate development and sales.Guido received a Masters Degree+ in Business from the University of Connecticut, held a Series Six financial securities license, an advanced Business Communications Certification and Television Director & Producer credential, and post Masters work at the Peter F. Drucker and Masatoshi Ito Graduate School of Management focusing on sustainability and strategy. Post advance graduate studies include business management practices and programs including Six Sigma, GE Principles, Drucker, Demming, Porter, Kotler and Covey philosophies and methodologies. Guido will be teaching a business class at UCLA to the Landscape Architecture and Management student in 2017. She can be reached at 818-800-0135 or jmguido@sbcglobal.net.

Eileen McDargh
Chief Energy Officer
The Resilience Group
Eileen McDargh is the CEO (Chief Energy Officer) and founder of the consulting firm, McDargh Communications and The Resiliency Group. Since 1980, she has helped organizations and individuals transform the life of their business and the business of their life through conversations that matter and connections that count. She believes that resiliency is a critical life skill and one that requires the energy of connections. She draws upon practical business know-how, life's experiences and years of consulting to major national and international organizations that have ranged from global pharmaceuticals to the US Armed Forces, from health care associations to religious institutions. Her programs are content rich, interactive, provocative and playful—even downright hilarious.
Anne Obarski
Merchandising Concepts
Anne M. Obarski, the “Eye on Performance”, is an international retail speaker and customer service strategist who works closely with organizations who want to become CONTAGIOUS….on purpose! Anne founded Merchandise Concepts in 1984 and is proud to be celebrating her 30th year. Whether it’s working with top level managers or frontline personnel she teaches organizations to consistently deliver remarkable customer service experiences that become their defining advantage.

Anne has a corporate background as a sportswear buyer for 8 stores for one of the largest department stores in the country. She honed her retail expertise while globe hopping looking for just the right merchandise for her diverse customers. She shared her extensive business expertise with college students as a retail business professor for 15 years. She accessed and shared “real world” retail operating procedures to guarantee the success of her students in their careers in the retail field.

During her tenure, Anne was “stolen” to be a consultant for another retailer, and as they say…the rest is history. Her business experience coupled with her classroom curriculum makes her uniquely qualified to work with business owners who regularly seek her advice on how to create contagious customer service. The Merchandise Concepts’ “Retail Snoops” ™ program consists of extensive research regarding all aspects of customer service. Anne gathered priceless research as her company mystery shopped over 2000 stores and businesses over a 15 year period. That research, whether from fast-food restaurants or Fortune 500 companies Anne developed a laser focus in regards to actual customer service experiences that she used to author and co-author the following content rich books: Conversations on Sales and Customer Service, Surprising Secrets of Mystery Shoppers, Make Your Business CONTAGIOUS, Make Your Customer Service CONTAGIOUS… for garden centers, Make Your Customer Service CONTAGIOUS… for retail stores, and the retail math workbook, Applied Retail Mathematics. Anne loves speaking to a variety of business associations.

She is a sought after speaker in the green industry (her fingers are always in the dirt), in the hospital and gift shop association markets (a shopper and buyer at heart but she does admit she has been known to faint in a few hospitals) and in the education market (a passionate educator to be sure). Anne’s most requested programs focus on retail customer service, including internal customer service for support staff and retail business topics for small to medium sized stores. Anne’s newest speaking topics focus on “What Women Want” from your business and how to attract, manage and sell to the “Gen Y” generation. Ms. Obarski has been married to Jerry (another retail-a-holic) for 35 years. Jerry, past Vice President of Loss Prevention, for May Co./Macy’s for 37 years now works with Anne on many of her consulting projects to bringing financial analysis expertise for her select retail clients.

Anne has been a professional member of the National Speakers Association and the Global Speakers Federation since 1996 and has served and chaired on the Ethics Committee at the national level. She has been President of the NSA Pittsburgh Chapter and on the board of the NSA St. Louis chapter and currently on the board of the NSA Ohio chapter. Anne says that she has the best job ever – speaking and shopping and sharing those experiences! She is the mother of two Gen Y’s and “Nana” to two beautiful GRANDchildren…just ask her. She is a “pet parent” to one spoiled rotten Bichon Frise, named Lacy. Anne loves golf and gardening but she admits that shopping, searching out and documenting great customer service experiences is her favorite past time.
Susan Packard
Susan Packard is co-founder of Scripps Networks Interactive and former chief operating officer of HGTV. Packard held a variety of senior positions at Scripps Networks Interactive, (NYSE: SNI), the leading developer of lifestyle-oriented content for television and the Internet. The company’s media portfolio includes popular lifestyle television brands HGTV, Food Network, DIY Network, Cooking Channel, country music network Great American Country (GAC) and the Travel Channel. She created and served as president of Scripps Networks New Ventures, where she oversaw the development and launch of DIY Network and online interactive platforms. She was also president of worldwide distribution for the Scripps cable brands. Packard got her start in media with sales positions at HBO, and then helped to start up CNBC. Following these roles, she moved to SNI. Today she writes, speaks, and helps to coach and mentor senior leaders. Susan’s first book, New Rules of the Game, was written to help women navigate and lead in the workplace. Her second book, called Fully Human, Three Steps to Grow your Emotional Fitness for Work, Leadership and Life, offers a fresh, new framework for growing one’s emotional intelligence. It will be published in February, 2019.