Children's Publishing Goes Digital
This Option is SOLD OUT - Please contact sam.stanford@fwmedia.com for further options
Presented by Publishers Launch KidsTuesday, January 15, 2013
McGraw-Hill Auditorium, NYC
Publishers Launch Conferences once again kicks off Digital Book World Week with our own one-day show devoted to the key issues facing children’s book publishers in today’s digital transition.
On Tuesday, January 15, we will present top executives and innovators discussing the future of the children’s book publishing business. We’ll see new digital products from long-standing publishers like Scholastic and Disney and new opportunities for publishers to market and sell their books from Reading Rainbow and NOOK Kids. We’ll also learn how educational publishers and technology developers are opening up new markets for trade publishers, and we’ll get an inside look at the latest in digital marketing innovation from Open Road Integrated Media, Simon & Schuster, and more.
Children's Publishing Goes Digital Full Day Workshop: $495
Children's Publishing / Digital Book World Package: $850
McGraw-Hill Auditorium, NYC
Publishers Launch Conferences once again kicks off Digital Book World Week with our own one-day show devoted to the key issues facing children’s book publishers in today’s digital transition.
On Tuesday, January 15, we will present top executives and innovators discussing the future of the children’s book publishing business. We’ll see new digital products from long-standing publishers like Scholastic and Disney and new opportunities for publishers to market and sell their books from Reading Rainbow and NOOK Kids. We’ll also learn how educational publishers and technology developers are opening up new markets for trade publishers, and we’ll get an inside look at the latest in digital marketing innovation from Open Road Integrated Media, Simon & Schuster, and more.
Children's Publishing Goes Digital Full Day Workshop: $495
Children's Publishing / Digital Book World Package: $850
| 9:00 |
Welcome |
| 9:10 |
Sizing Up the Kid’s Book MarketCarl Kulo and Kristen McLean Followed by panel conversation with Tina McIntyre and Gretchen Caserotti |
| 10:00 |
Scholastic/Storia |
| 10:30 |
Morning break |
| 11:00 |
Publisher as Producer: The Changing Role of the Children’s Book PublisherEric Huang |
| 11:15 |
Rethinking Intellectual Property: Publishers Creating, Controlling, and Licensing IPModerator: Dev Chatillon |
| 11:50 | Storytelling in the Gaming Age: Poptropica's Publishing Model, the New Gaming Literacy, and How Publishers Can Tell (and Sell) Stories TodayJess Brallier |
| 12:10 |
RRKidz - Reading Rainbow for the 21st Century: The Power of Brand in the Digital Age
|
| 12:30 | Roundtable LuncheonEric Huang, Swanna MacNair, Todd Brekhus, Terri Lyn Soutor, Gretchen Caserotti, Kristen McLean, Jess Brallier, Christian Dorffer |
| 1:30 |
Barnes & Noble / NOOK Kids |
| 1:50 |
Driving Children’s Book Discovery in the Digital Age
|
| 2:10 |
The X-Factor for Picturebook Characters - Facing the Public VoteChristian Dorffer |
| 2:30 |
Middle Grade Marketing Case Study (Dork Diaries, S&S)
|
| 3:00 |
Afternoon Break |
| 3:30 | Put Me in the Story Dominique Raccah |
| 3:40 | Making Content Searchable and Discoverable for Educators -- the new Learning Resources Metadata Initiative (LRMI) |
| 3:50 |
The Expanding Education Market for Digital Books
|
| 4:20 |
The Future of Children’s Publishing in the Digital Age
Lorraine Shanley and Mike Shatzkin, Karen Lotz, Barbara Marcus and Kate Wilson |
| 5:00 |
Thank You for Joining Us! |
Speakers
Mara Anastas, VP, Deputy Publisher, Pulse, Aladdin, Novelty & Media – Simon & Schuster
Jess Brallier, SVP and Publisher, POPTROPICA, Pearson
Todd Brekhus, President, Capstone Digital Solutions
Michael Cader, Publishers Lunch & Publishers Marketplace – Co-founder, Publishers Launch Conferences
Gretchen Caserotti, Assistant Director for Public Services, Darien Library
Dev Chatillon, Callaway & Zola
Christian Dorffer, Co-Founder, Mindshapes/Magic Town
Deborah Forte, President, Scholastic Media
Neal Goff, Founder, Egremont Associates
Corinne Helman, Vice President, Digital Publishing and Business Development, HarperCollins Children's Books
Peter Hildick-Smith, Founder and President, Codex Group
Lisa Holton, President, Classroom, Inc.
Eric Huang, Publishing Director, Media and Entertainment, Penguin (UK)Corinne Helman, Vice President, Digital Publishing and Business Development, HarperCollins Children's Books
Peter Hildick-Smith, Founder and President, Codex Group
Lisa Holton, President, Classroom, Inc.
Carl Kulo, Bowker
Swanna MacNair, Creative Conduit
Barbara Marcus, President and Publisher, Random House Children's Books
Tina McIntyre, Executive Director, Digital Publishing and Operations, Little, Brown Books for Young Readers
Kristen McLean, Founder, Bookigee
Dominique Raccah, CEO & Publisher, Sourcebooks
Asra Rasheed, CEO, RR Kidz
Lorraine Shanley, President, Market Partners International – Conference Chair and Master of CeremoniesMike Shatzkin, Founder & CEO, The Idea Logical Company – Co-founder, Publishers Launch Conferences
Terri Lynn Soutor, Vice President, Brain Hive
Matt Warner, Director of Marketing & Merchandising, NOOK Kids
Kate Wilson, Managing Director, Nosy Crow
Jon Yaged, President, Macmillan Children's Publishing Group
Kashif Zafar, Head of Sales, eBooks, NOOK
Children's Publishing Goes Digital Full Day Workshop: $495
Children's Publishing / Digital Book World Package: $850
