Increase sales, boost discoverability and build a marketing strategy that works.

Jon FineJon Fine
Dir. of Auth./Pub. Relationships
 
 Charles DuhiggCharles Duhigg
Author
 
 Angela TribelliAngela Tribelli
Chief Marketing Officer
 
 Richard Nash Marshall Simmonds
Founder and CEO
 
 Sasha Norkin Sasha Norkin
Vice President of Digital Marketing
 




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+Complete Speaker Listing


Publishers and content developers: To successfully market a new novel, author, brand or app, you need to put your message where your readers live, work, and play: online. This conference will help you make sense of—and profit from—opportunities your predecessors never imagined.

Learn how to create interactive, social, and reader-generated marketing that offers solid, measurable returns on your investment at the Digital Book World Discoverability & Marketing Conference—a must-attend event for anyone responsible for the marketing, publicity or sales of books and digital content.



Why you need to be here...

Step 1: Get Found.

Increase discoverability.

Make your content stand out in a crowded marketplace by building your skills in SEO, social media optimization, email marketing, merchandising, and more.

STEP 2: GRAB YOUR READERS' ATTENTION.

Learn can't-miss audience development strategies.

Engage your core audience through community building and interactivity. You'll learn some of the best tools in the "care and feeding" of your readers: instant calls to action, a genuine and approachable social media presence, and reward-based tactics, to name a few.

STEP 3: CLOSE THE DEAL.

Convert your website visitors to customers.

Now that you've led your readers to the ultimate destination, you need these easily-applied tactics to incentivize your audience into making a purchase, signing up for that newsletter, or sharing the message with their peers.

STEP 4: KEEP THEM COMING BACK FOR MORE.

Discover customer retention tactics that work.

Build loyalty with reward tactics, dynamic messaging, social media best practices and other smart retention strategies—after all, the process doesn't stop with the first sale, and neither should your marketing plans!



Who Should Attend

  • CMOs
  • SVP Marketing
  • VP Marketing
  • Director of Marketing
  • Marketing Managers
  • Digital Marketing Managers
  • Community Managers
  • Community Marketers
  • Brand Directors
  • Brand Managers
  • VP Publicity
  • Publicity Directors
  • Online Marketing Managers
  • Marketing Firms
  • Social Media Marketers
  • Publicity Firms
  • Content Developers/Firms
  • Self-Publishers/Authors