New Year, New You: PR Tips From the Pros

	Jim Eber, Principal, Inner Monster (Moderator) Jim Eber is a PR and marketing veteran who has worked with many national companies and brands from Taste of Home and Volvo to Virgin and What to Expect When Your Expecting (nice pairing there, huh?). Most recently, he parlayed a PR career in publishing into his current career as a collaborator on cookbooks and business books and proposals including the bestselling book, The Mirror Test: Is Your Business Really Breathing by Jeffrey Hayzlett.
	Lynne Hoppe, Director, 321 Communications Lynne is a communications and public relations consultant providing solutions to media, arts, non-profit organizations and entrepreneurs. Former Director of Program Communications at Thirteen/WNET, one of the premier public television producing stations, and Director of Communications for The Actors Fund, a national non-profit supporting entertainment professionals, her clients include The Futuro Media Group, Brooklyn Arts Council, Albert Einstein College of Medicine, Nature, Optomen USA and Simon Preston Gallery.
	Heidi Krupp, CEO, Krupp Kommunications A twenty-five year veteran in branding, media, marketing, promotion and production in the entertainment industry, Heidi launched Krupp Kommunications (K2), in 1996 from her studio apartment in Hoboken, New Jersey. Sixteen years later, she is the CEO & Founder of a New York City-based award winning public relations, marketing and branding agency. K2 has placed over 65 books on the New York Times bestseller lists, including #1 bestsellers The South Beach Diet and Jean Chatzky’s Pay It Down.
	Joseph Panetta, Owner, Left of Center Consulting Armed with more than 20 years marketing/communications experience in the US, Europe and Asia, Joseph’s expertise lies in integrated marketing; branding; new product launches and brand repositioning. Cross-industry experience offers him unique insight into what connects a brand to its desired consumer to drive sales. Strategic in his approach and creative in its delivery, Joseph’s solutions are visionary and often category busting – creating new opportunities for clients’ brands.