About the Innovation & Marketing Summit:
Strategies for Store Brand Growth

Who attends the Summit?

Companies attending the Summit included:

7-Eleven • Ace Hardware • Ahold USA • American Italian Pasta Company • BJ’s Wholesale Club • Clement Pappas & Co. • Coffee Bean Intl. • ConAgra Foods • CVS • Daymon Worldwide • Delhaize America Family Dollar • First Quality Consumer Products • Global Tissue Group • Interbake Foods • J M Smucker • John B. Sanfilippo & Son Kerry Inc. • The Kroger Company • LiDestri Food & Beverage • Loblaw • Mizkan Americas • OfficeMax • Palermo’s Pizza • PBM Products, a Perrigo Company • Presto Products • Ralcorp Foods • Reynolds Packaging • Rockline Industries • Safeway • Sam’s Club • Schnuck Markets • Schreiber Foods • Sears Holdings • Smart & Final • Supervalu • T Marzetti Company • Target • Topco Associates • TreeHouse Foods • Walgreens • Winn-Dixie . . . and many more!

Attendees hold the following positions...

C-LEVEL/PRESIDENT: Chief Customer Officer; Chief Executive Officer; Chief Marketing Officer; Co-CEO; EVP and COO; Owner/CEO; President; Global President, Innovation & Strategy

VICE PRESIDENT: Division Vice President, Corporate Brands; EVP; Senior Vice President; Senior Vice President, Innovation; SVP, Strategy; Vice President, Brand Marketing & Marketing Services; Vice President HBC/GM and Pharmacy; VP Innovation; VP Innovation & Design; VP Private Brands; VP Store Brands; VP Store Brands & Product Development; VP, Consumer Brands; VP, Own Brands Promotions and Packaging; VP, Strategic Sourcing

DIRECTOR: Brand Director; Creative Director; Director, Corporate Brands & Special Markets; Director Brand Development; Director of Brand Management; Director of Category Development; Director of Corporate Brands Marketing; Director of Innnovation; Director of Innovation & New Business Opportunities; Director of Marketing; Director of Marketing & Product Strategies; Director of Marketing, Private Brands; Director of Private Brands; Director of Product Marketing; Director of R & D; Director of Social Media Strategy; Director of Strategy & Execution; Director Private Brands Development; Director, Brand Strategy, Planning & Design; Director, Creative Services & Customer Solutions; Director, Innovation; Director, Private Brands Marketing; Director, Private Label Product Development; Director, Shopper Ready Packaging; Director, Value Brands; Executive Creative Director; Managing Director; Senior Director, Innovation; Senior Director of Customer and Shopper Marketing

MANAGER: Brand Manager; Customer Brands Marketing Manager; Group Manager Owned Brands; Head of CPG; Manager of Corporate Brands & Marketing; Manager, Business Alliance & Private Label Brands; Manager, Marketing Services; Manager, Retail Marketing; Marketing & Creative Services Coordinator; Merchandising/Private Brands; Portfolio Manager; Private Brands Manager; Product Development Manager; Product Manager; Retail Development Manager; Senior Brand Manager; Senior Design Project Manager;Senior Manager Packaging; Senior Product Director, Private Brands; Senior Product Manager; Sr. Brand Manager, Dry/Grocery; Sr. Customer Marketing Manager; Team Leader, Market Insights

Attendees Raved About the 2011 Summit
Attendee satisfaction at the inaugural Innovation & Marketing Summit was extremely high. Here's how attendees felt about the inaugural Summit and their intentions for the 2012 Summit.

Overall, how well did
the Summit meet
your expectations?
Exceeded expectations48%
Met Expectations 50%
Did Not Meet Expectations 2%
How likely are you
to attend the 2012
Innovation Summit?
Very likely 48%
Somewhat Likely 15%
Not Likely 8%
How likely are you to
recommend the 2012 Summit
to a colleague?
Very likely 92%
Somewhat Likely 4%
Not Likely 4%


Verbatim Comments from Attendee Evaluations

"I want to bring my entire team next year."

"Opportunity to interact with key retail partners, intimate."

"Nice format."

"Content was top notch, networking second to none."

"It was great that each company [in the Innovation Zone] had a successful idea or concept to share. It moved the conversation from 'who we are and what we produce,' to 'let me tell you what we have done.' "

"Hearing the insights from companies [in the Innovation Zone] is very beneficial."

The Format

The Innovation & Marketing Summit is an executive conference over two days featuring presentations, panels and networking opportunities in addition to an exhibit area called the Innovation Zone featuring innovative companies and service providers committed to store brands innovation.

Why Is the Summit Different?

>1. The Summit is produced by Store Brands Decisions, the leading online information resource for the store brands market.
2. The Summit is the only industry event focused exclusively on store brands innovation and marketing best practices featuring a conference program developed by the industry for the industry.
3. The Summit give you a perspective on the competencies and tools you need to drive real growth in your store brands portfolio.
4. The Innovation Zone at the summit features innovative solutions providers committed to advancing store brands innovation.
5. The Summit conference program provides insights on best practices in innovation from outside the industry in a unique series of sessions designed for the experienced marketers that are responsible for store brand development today.
6. The Summit is an interactive experience combining the best of education and networking in a convenient and comfortable setting.
7. The Summit provides you with actionable ideas you can put to work right away.



The Innovation & Marketing Summit is a production of Store Brands Decisions