MARKETING AND SUPPORT PROGRAM SESSIONS
Marketing and Program sessions provide key insights on helping you maximize demand generation and programs that can help your organization grow and be more profitable.
Effective Sales Tools: Focusing on Growth & Efficiency
Audience: Sales and Marketing
Effective, easy-to-use sales tools maximize your productivity and create more operational efficiencies. In this session, you’ll learn about new tools for 2018 and enhancements to existing tools. We will share updates to partner-facing tools such as quoting tools, the Partner Central portal, SalesView point-of-sale tool, new Above Price Book registration process, and Opportunity Management tool. We will also discuss new customer-facing tools: Solution Finder and Partner Finder.
Thinking Outside the Box: Unconventional Marketing Strategies to Drive Demand
Audience: Sales and Marketing
Attend this session to learn how sales and marketing has evolved and how the two disciplines can become better aligned. We'll share tips and tricks for improving your marketing strategies—from planning through campaign development and consistent execution. We’ll identify the unconventional tactics that will help you drive demand and support organic growth in your business.
Marketing Infrastructure for Growth
Audience: Owners, Sales and Marketing
This session will cover the basics of setting up a marketing infrastructure to support growth. We'll cover key elements and tips including CRM and marketing automation tools, a lead-generating website and how to find and select marketing resources, personnel and support.
2018 Digital Marketing Trends: What's In, What's Out
Audience: Owners, Sales and Marketing
Today, the pace of technological change is faster than ever. The world of digital marketing is not exempt, with new trends on the rise in 2018 to help companies target and acquire new customers and retain existing customers. Learn from our panel of digital and marketing experts about what's changing in SEO/SEM, social media, public relations and demand generation, and how to capitalize on these trends to help your business grow.
Marketing & Practice Development 1:1s with Subject Matter Experts
Audience: All
Interested in meeting 1:1 with a subject matter expert to help with your marketing or practice development? We've reserved a limited number of times for you to meet directly with experts to ask questions, get answers and bring actionable insight back to your company. Indicate your interest and we'll reach out to schedule a meeting.
A Sales-Driven Marketing Plan for Filling the Pipeline
Audience: Owners, Sales and Marketing
Growing your business through new customer acquisitions and by offering upgrades and cross-selling to existing customers isn't easy, but with a sales-driven marketing plan your odds of success expands exponentially. In this session, we'll offer a framework for developing a sales-aligned marketing plan to keep your pipeline filled that includes a marketing plan template and tools and resources for your sales team to build and nurture relationships, become trusted advisors and accelerate sales.
