BI Perspectives 2011
1:00 pm - 6:00 pmRegistration
2:00 pm - 4:00 pmExecutive Roundtables

These facilitated discussion groups are set up to get the conversations rolling quickly and get the ideas flowing freely. Each session is moderated by a CW staff member or partner. We'll fire off a few questions to get started, then guide the conversation and generate best practices and great ideas.

2:00 pm - 4:00 pmSOLD OUT! Transforming Business with BI: Using Cutting Edge and Predictive Analytics For Your IT Roadmap
Robert Mitchell, National Correspondent, Computerworld
Using BI to become a more collaborative organization is just the beginning. This session will focus on using the latest in BI & Analytics to build a strategy to more effectively mine your data and to align BI assets to grow your business.
SOLD OUT! The Consumerization of IT: Social Media and Mobile Devices in the Enterprise
Jaikumar Vijayan, Senior Editor, Computerworld

Twitter, Facebook -- social media is helping companies of all types get their hands on new data to help them to better understand their customers. But it's a massive mining and analytics challenge. This session will focus on how open source frameworks, such as Hadoop, are helping organizations to get their arms around all that unstructured data.

4:15 pm - 5:00 pmHowdy, Stranger: Getting the Most from Conference Networking
Thom Singer, Conference Catalyst and author of “The ABC’s of Networking”
Business professionals attend conferences, trade shows and conventions to make new contacts. However, once at the events many fail to make meaningful connections. While most understand that networking is important to career success, they do not always take full advantage of the opportunities that arise. In this energetic, powerful session before our first reception, dynamic public speaker and coach Thom Singer will kick off the event with an exciting presentation about the power of business relationships. Known as “The Conference Catalyst”, Thom will talk about how a conference serves as a mini-society for those in attendance and he will share tips and tricks for ways to ensure that the benefits do not end when the conference is over. Regardless of whether you are an introvert or an extrovert you can transform your experience at the BI & Analytics Perspectives 2011 conference from the standard to the spectacular.
5:00 pm - 6:00 pmSouthwestern Welcome Reception

Come enjoy the tastes of the Southwest, from tequila marinated shrimp to the flavors of chipotle, churasco and more – at this colorful, spicy reception to kick off this extraordinary event! Refreshing cocktails will complete the backdrop for great conversations with your peers as we get the action started.

7:30 am - 8:15 amNetworking Breakfast
8:15 am - 8:30 amWelcome and Opening Remarks
Julia King, Executive Editor of Events, Computerworld
Thom Singer, Conference Catalyst and author of “The ABC’s of Networking”
8:30 am - 9:15 amFrom Business Intelligence to Predictive Analytics
James Taylor, CEO, Decision Management Solutions
The data you have, the way you analyze it, and the way you act on this analysis drives better business outcomes.  James Taylor, CEO of Decision Management Solutions, Faculty Member at International Institute for Analytics and the leading expert in Decision Management shows that to make the most of your data, you need to do more than just adopt predictive analytics - you need to deeply embed predictive analytics in your day to day operational systems. Companies that use predictive analytics to get more value from their data are outperforming their competitors in areas such as underwriting, origination, marketing, customer retention, fraud detection, collections and more. In this opening keynote, James shows you how to build on your investments in BI - reporting, visualization and dashboards – and achieve success with predictive analytics.
9:15 am - 10:00 amUsing Predictive Analytics to Build a World Class Healthcare System
Doug Porter, SVP & CIO , Blue Cross/Blue Shield Association
Swati Abbott, CEO, Blue Health Intelligence
The BlueCross BlueShield System consists of 39 independently licensed Health Care Payers called Plans, a myriad of Blue owned companies, alliance partners, and the BCBS Association.  The BCBS Association holds the brands and marks for the BlueCross and BlueShield system and also serves the Plans by providing interoperability between the companies using shared infrastructure which ties together 56 data centers, 105 claims processing systems, and numerous analytic platforms.  The Blue System yields and processes a formidable amount of data in support of its 100 million members, touching 1 in 3 people in the United States with its products and services.  In this exciting, joint presentation, Doug Porter and Swati Abbott will highlight some of the analytic investments, platforms, tools, strategies and techniques used to create the world’s largest healthcare data warehouse while sharing big picture industry insights, best practices and actionable, truly predictive analytics any organization can learn from.
10:00 am - 10:30 amTechnology and Trends for Smarter Business Analytics
Don Campbell, Chief Technology Officer, IBM
Technology continues to change at an ever-increasing rate, and users continue to apply technologies in the workplace for business advantage. This whirlwind of change is having a major affect on business decision making. This session will focus on trends and technologies impacting business intelligence and other analytics systems. We'll explore the role of social networking, location intelligence, handheld devices, and other leading-edge technologies driving the future of smarter business decisions.

10:30 am - 11:00 amNetworking Break

Enjoy refreshments, chat with sponsors and meet attendees.

11:00 am - 11:30 amHarnessing the Power of Big Data in Global Manufacturing
Soma Muruganandam, Director - Business Intelligence, McCain Foods
As Director of Business Intelligence for McCain Foods, the global food manufacturing company, Soma Muruganandam’s challenge is to find the hidden business value and to drive decision-making processes based on the extreme amounts of data churning through the supply chain. In this informative presentation, Muruganandam will describe how McCain’s approach makes it possible for anyone in the organization to do useful analytics by drilling down seamlessly from the executive levels to the manufacturing floor. McCain uses BI & analytics to forge a  connection between the agricultural beginnings of the product – through gathering such data as water usage and weather trends – all the way through to making decisions based upon predictions for future needs in the complex food manufacturing process.
Pervasive Analytics at the LDS Church: Using Data to Plot Growth and Expansion
Clifford Higbee, Director of the Member and Statistical Records Division, LDS Church
With some 14 million church members worldwide, the Church of Jesus Christ Latter-day Saints gathers, manages and analyzes a staggering amount of data about its congregations and members.  As the person who manages the membership records, Cliff Higbee, the Director of The Member and Statistical Records Division of the Church, is responsible for mapping the world. But gathering this massive amount of data isn't the end of it - the LDS Church is harnessing geographic and demographic information to track worldwide growth of membership helping to make strategic decisions and find ways to better serve its members. Using GIS, this organization is making decisions based on a sophisticated geo-political perspective as well as climate information. Hear the fascinating story of how the LDS Church is using and analyzing data to better serve its membership and to expand its mission worldwide.


11:40 am - 12:10 pmInsight to Action with MicroStrategy's Mobile App Platform
Hugh Owen, Director, Mobile Marketing, MicroStrategy

Which disruptive technology can you use to differentiate what you sell and how you conduct your business? Technology that is redefining entire industries, generating billions in new revenue, and bankrupting companies that are too slow to adapt? The answer is mobile. Find out how to reap the benefits for your organization using MicroStrategy's Mobile App Platform. See examples from some of the hundreds of organizations that have deployed mobile apps built with MicroStrategy over the last year.

MicroStrategy’s Mobile Platform includes pre-built mobile functionality and drag-and-drop design tools to help you build apps faster. Learn about the latest developments from MicroStrategy that simplify and accelerate application development to help you rapidly mobilize all of your operational systems, point of sale, marketing, and business intelligence. 

Financial Services Leader Gains a Competitive Edge with New BI Strategy
Jefrino Afonso, Senior Vice President – Global Data Management, Elavon, a US Bank subsidiary
Elavon, a US Bank subsidiary, provides point-of-sale authorization and credit/debit card transaction processing services to more than one million merchants in the U.S., Puerto Rico, and Canada.  In this highly automated industry, innovative use of technology is the key to competitive advantage.  At this session, you'll learn how Elavon replaced its disjointed reporting tools with powerful, scalable, feature-rich BI Platform.  A new three-tier reporting environment serves the information needs of everyone from executives, front-line managers, business analysts, and staff in the company's sales, marketing, and finance departments, to over 600,000 of Elavon's merchant clients.  Elavon is now differentiating itself by helping its customers succeed in an increasingly complex global marketplace by making analytic dashboards, ad hoc reporting, and other advanced BI capabilities available to everyone that impacts their business.
Sponsored by Information Builders

12:15 pm - 1:30 pmNetworking Lunch with Discussion Tables
Feel free to join lunch table discussions on topics such as:
  • Mobile BI
  • Cloud-Based BI
  • Mining Real-Time Data for Business Value
  • Driving Business Change with BI
  • Strategies for Predictive Analytics
  • Integrating Big Data and BI
  • BI Strategies for Mid-Sized Business
  • Open Source BI: Challenges and Strategies
  • Assembling a BI Dream Team
  • Best Practices for Managing a BI Project
1:30 pm - 2:15 pmPanel Discussion: Harnessing the Power of Unstructured Data, Mobile BI and Social Media – Hype or Real Value?
James Taylor, CEO, Decision Management Solutions
Ned Kumar, Senior Strategic Marketing Fellow, FedEx Services
Jim Talbott, Director of Consumer Insights , North America
Don Campbell, Chief Technology Officer, IBM
Hugh Owen, Director, Mobile Marketing, MicroStrategy
Tobin Gilman, Vice President, EPM & BI Product Marketing, Oracle

There is no question that mobile devices are driving workforce productivity and that social media is transforming the reach of the enterprise. But how to unlock the value and drive effective decision-making gleaned from all this unstructured data? Decision management guru James Taylor will lead a discussion on the challenges for organizations seeking to use cutting edge business discovery. Panelists will share some solutions for how to make informed decisions faster than ever before.

2:20 pm - 2:50 pmEnhancing Revenue at Applying Predictive Analytics Across Multiple Platforms
Jim Talbott, Director of Consumer Insights , North America
Monica Klawitter, Sr. Manager, Consumer Insights , North America
At online dating industry leader, using BI for forecasting is just the beginning. Using BI & Analytics to go into the massive amount of data that collects on its users and creating a set of predictive analytics, increases the value of each user who accesses the site. In this joint presentation, Jim Talbott and Monica Klawitter will show how BI & analytics innovations annually add 6-7% in revenue, increase security, and improve customer outcomes, and how the company is moving deeper into such areas as social media and Mobile technologies to enhance the lifeblood of the site, which is user communication.

Digesting Multi-channel Data at FedEx: How To Create Value For Your Business and Customers While Using BI to Divide & Conquer
Ned Kumar, Senior Strategic Marketing Fellow, FedEx Services
We are seeing a flood of data as never seen before, and with the rise in the use of smart phones and social networks, the ability to analyze and mine data on a large scale is becoming a critical determinant of success for many firms.  How do you tackle this explosion of data across multiple platforms and channels and add value to the enterprise? Ned addresses some of these key questions on big data and also shares some examples of how FedEx is using BI and analytics to quantify the value from this torrent.  In this session, hear how FedEx is managing the flood of structured and unstructured data and weaving it together to create a holistic view of business intelligence and useful customer profiles across the enterprise.

2:50 pm - 3:10 pmNetworking Break

Enjoy refreshments, chat with sponsors and meet attendees.

3:15 pm - 3:45 pmBusiness Analytics at the Cincinnati Zoo - Fueling Profits for Non-Profits
John Lucas, Director of Operations, Cincinnati Zoo & Botanical Garden
The Cincinnati Zoo & Botanical Garden is using BI & Analytics to fuel its global conservation mission and to extract meaningful information to get a 360 degree of visitor behavior.  Utilizing a top-down approach, the zoo embarked on its analytics journey in 2009 researching software that would enable zoo executives to get actionable information into the hands of those running the business. The zoo was impressed with the ability of IBM Business Analytics to put the power of insight into the hands of non-technical users, and began using IBM Analytics software in the business in late 2010.  Since integrating analytics into its business, the zoo has been able to drive significant gains through in-park spending by more than 20% and save well over $100,000 due to better insight into marketing promotions, labor controls and other business optimization strategies.  In this presentation, learn how the zoo uses analytics software to drive measurable, meaningful results, better meeting its mission on behalf of its constituencies.
Sponsored by IBM

Please follow the below instructions to download John Lucas' presentation.
1. Click on the following link to create a new Dropbox account or log into your existing Dropbox account:
2. Create a free Dropbox account and follow the instructions on how to download the Dropbox application. (you may skip this step if you already have a Dropbox account)
3. Click on the following link and then hit “accept”:
4. Select the “Cincinnati Zoo Analytics” file

3:45 pm - 4:15 pmPervasive BI: The 5 Top Factors For BI & Analytics Success
Brian McDonough, Research Manager, Analytics, IDC
IDC, the leading worldwide research analyst firm, has a deep research practice covering all aspects of BI & Analytics, providing insight and guidance on how to achieve success in this fast moving and challenging arena. In this not-to-miss session, Brian McDonough, Research Manager, Analytics and Data Warehousing software for IDC, will lay out an insightful view of the current landscape as well as future trends and cutting edge strategies. In this session, you will hear tips and best practices based on IDC’s global surveys and case studies and backed up by stellar research on how savvy organizations are getting the most from BI & Analytics today.

4:15 pm - 5:15 pmSpeed Networking With Your Peers and Sponsors
Thom Singer, Conference Catalyst and author of “The ABC’s of Networking”
John Amato, Vice President & Publisher, Computerworld
You won’t want to miss this fun way to network that’s been highly rated by our previous attendees. Join John Amato, VP & Publisher, Computerworld and Thom Singer, Conference Catalyst, for this casual and practical session. We’ll serve cocktails and hors d'oeuvres and give you a lightly structured opportunity to meet practitioners who have similar challenges in the arena of BI & Analytics, and industry contacts who can solve them.  Relax, learn, and have fun — all at the same time!
5:15 pm - 6:15 pmMonday Night Football Reception
Are you ready for some football?!  Wind-down after a great day of sessions with your fellow attendees for some tailgating before the big game.  Following the reception, visit the Wigwam lobby bar to catch the action on the big screen.
Sponsored by IBM

7:30 am - 8:45 amRegistration and Networking Breakfast
8:45 am - 9:00 amWelcome and Opening Remarks
Julia King, Executive Editor of Events, Computerworld
Thom Singer, Conference Catalyst and author of “The ABC’s of Networking”
9:00 am - 9:45 amAdvanced Analytics: Driving the Business at Procter & Gamble
Guy Peri, Director, Business Intelligence, Procter & Gamble’s Global Business Services
At Procter & Gamble, BI & Analytics is at the very core of how they do business. The business analysts act as trusted advisors to company executives and their leadership teams to help solve the business’ toughest problems. By combining advanced data mining, analytic methods, and visualizations, P&Gs business analysts bring objective business insights to leadership teams around the world. In this compelling keynote, hear how Business Intelligence is part of P&G’s Global Business Services organization and one of the four Going Digital pillars in P&G’s digital strategy.  Guy Peri will describe how through detailed business-specific knowledge, P&G business analysts are able to leverage new, scaled BI approaches to drive the business in real-time.

9:45 am - 10:15 amExecutive Interview
Julia King, Executive Editor of Events, Computerworld
Guy Peri, Director, Business Intelligence, Procter & Gamble’s Global Business Services
Doug Porter, SVP & CIO , Blue Cross/Blue Shield Association

Julia King will take the stage for a fireside chat with Guy Peri and Doug Porter to discuss the road ahead for BI & Analytics and ongoing challenges and solutions. This highly interactive session includes ample time for audience participation.

10:15 am - 10:45 amNetworking Break

Enjoy refreshments, chat with sponsors and meet attendees.

10:45 am - 11:15 amGetting ROI from BI & Analytics: Keep it Simple
Tim Tibbals, Director of Enterprise Architecture, Baxter Credit Union
At Baxter Credit Union, the challenge was reconciling multiple reporting systems importing data from numerous systems, gaining insight into financial data and organizational risks, getting a single version of the truth and eliminating duplicate effort across the organization.  Equally important was finding a way to do this without spending a lot of money.  In this session, Tim Tibbals, BCU's Director of Enterprise Architecture, will share the compelling story of how, by utilizing off-the-shelf BI tools, with minimal expenditures, BCU IT was able to build their successful BI analytics system, decentralized BI practice and data governance program for the organization.

Getting the Most from BI & Analytics In the Cloud
Shyam Desigan, CFO , Volunteers of America Chesapeake
Founded in 1896, Volunteers of America is one of the top 10 non profits in the U.S. when measuring size and budget. As a $1.3 billion organization working in 46 states and serving some 2 million people in 400 communities, the challenge of managing, analyzing and acting upon intelligence gleaned from these programs called for some IT innovations, including building a knowledge management system that is a public and private hybrid Cloud-based approach. VOAC CFO, Shyam Desigan, will share how, as part of this initiative, VOAC has leveraged the Cloud and utilized open source tools for BI & Analytics. Doing so has enabled VOAC to build a more effective risk management philosophy and to incorporate macro economic factors into staying one step ahead of the curve in terms of budget and finances. Come to this session to glean some tips and best practices for successfully bringing BI & Analytics into the Cloud.
11:25 am - 11:55 amBig Data Graph Analytics with LexisNexis HPCC Systems: Case Studies measuring Mortgage and Health Care Fraud in Scale
Jo Prichard, Consulting Software Engineer, LexisNexis Risk Solutions

Mr. Prichard will discuss the various technology components of HPCC Systems, including the data processing engine, the data delivery engine and the data-centric language called Enterprise Control Language, (ECL). Mr Prichard will also review two case studies of how HPCC Systems was able to identify complicated potential fraud and collusion in health care benefits for an enterprise customer, and demonstrate how HPCC Systems was able to process big data to measure and detect organized potential mortgage fraud syndicates and schemes from publicly available information.

Better Insights, Better Decisions and Faster Actions with Oracle BI
Manan Goel, Director BI Product Marketing, Oracle
Oracle Business Intelligence Foundation Suite delivers best in class reporting, ad hoc query, OLAP, dashboards, and scorecards on an architecturally integrated business intelligence foundation.  This enabling technology for custom and packaged business intelligence applications provides organizations with greater visibility, better alignment, faster time value, and lower total cost of ownership.

12:00 pm - 1:00 pmNetworking Lunch
1:00 pm - 1:30 pmDessert Reception

Enjoy dessert, chat with sponsors and network with fellow attendees.

1:30 pm - 2:15 pmPanel Discussion: Outstanding Success with Analytics
Jack Phillips, CEO, International Institute for Analytics (IIA)
Shyam Desigan, CFO , Volunteers of America Chesapeake
Brian McDonough, Research Manager, Analytics, IDC
Kevin Quinn, Vice President, Product Marketing, Information Builders
Dr. David Schrader, Director of Strategy and Marketing, Teradata Corporation
Yin Nawaday, Director, Analytics and Process Management, Diamond Resorts International
Jack Phillips, CEO of the International Institute of Analytics, leads a discussion on how companies are achieving outstanding success with analytics. Jack will give a short presentation and then will interact with the panelists on various questions including: What are people doing? How are people doing it? What are the drivers for analytic competiveness?
2:15 pm - 2:45 pmThe CIO as Innovator: Providing Rich Business Intelligence on a Poor Man's Budget
Mark Stone, SVP & CIO, Safety-Kleen Systems, Inc.
Despite its tremendous need for more sophisticated data analysis, spending millions of dollars on a BI solution was not an option for Safety-Kleen, Inc., which is one of the largest recovery and recycling companies for used oil products in the U.S. “We’ve got real need but a shoestring budget, so what are my options?” says Mark Stone. “You have to leverage software you already own.” In this highly practical, case-study-in-motion, Stone will detail how he figured out a $500,000 solution to solve this multi-million-dollar need. He'll delve into the upsides and downsides of his unique approach, and talk frankly about the software, governance and partnerships that are making it possible.
2:45 pm - 3:45 pmBI & Analytics Perspectives Town Hall
Julia King, Executive Editor of Events, Computerworld
Thom Singer, Conference Catalyst and author of “The ABC’s of Networking”
Flavio Villanustre, Vice President Infrastructure and Products, LexisNexis
Rob Baxter, VP, Strategic Planning and CIO, Shamrock Foods
Ron Caoua, Director of BI Systems , The Morning Star Company

Enjoy refreshments and join event host Julia King and Thom Singer for a dynamic discussion of conference themes. Through lively dialogue, this interactive session will engage conference participants and speakers in a conversation focused on driving actionable insights for attendees. Don’t miss this opportunity to share your lessons learned and get all your questions answered by peers, experts and our panel speakers.

3:45 pm - 4:00 pmClosing Remarks
Julia King, Executive Editor of Events, Computerworld