| 2017 SHORTLIST |
CATEGORY | COMPANY |
| Affiliate marketing campaign | Codeta |
| Colossus Bets | |
| Kindred Group | |
| LeoVegas | |
| Best native app | Betbull |
| Bookee | |
| LeoVegas | |
| The Sun - Dream Team | |
| Wunderino | |
| Best omni-channel solution | Ladbrokes |
| PokerStars | |
| Bingo marketing campaign | Gala Bingo |
| GSN Games | |
| Kindred Group | |
| Sky Bingo | |
| Sun Bingo | |
| Brand of the year | 888 |
| Codeta | |
| Gala Bingo | |
| Mr Green | |
| Pinnacle | |
| PokerStars | |
| Sky Bet | |
| Sky Bingo | |
| Sun Bingo | |
| Casino marketing campaign | Kindred Group |
| Mr Green | |
| Sky Vegas | |
| Videoslots.com | |
| Virgin Games - Gamesys | |
| CRM campaign | LeoVegas |
| Pinnacle | |
| Product Madness | |
| Sky Bet (Cheltenham) | |
| Sky Bet (Digital Display) | |
| Innovation in bingo | Gala Bingo |
| Kindred Group | |
| Sun Bingo | |
| Innovation in casino | SlotsMillion |
| Ninja Casino | |
| Paddy Power Betfair | |
| PokerStars Casino | |
| Videoslots.com | |
| Sky Casino | |
| Innovation in football | 10Bet |
| BetVictor | |
| Sky Bet | |
| WantMyBet | |
| Innovation in horseracing | BetVictor |
| Matchbook | |
| Innovation in in-play | 10Bet |
| Ladbrokes | |
| LeoVegas Sport | |
| Innovation in poker | 888 |
| Kindred Group | |
| PokerStars | |
| Innovation in social casino | Product Madness |
| Sports Port Gaming Studios | |
| Videoslots.com | |
| Innovation in sports betting | Betser |
| BetStars | |
| Bookee | |
| Colossus Bets | |
| Sky Bet | |
| Innovation of the year | Colossus Bets |
| Gala Bingo | |
| Kindred Group | |
| LeoVegas Live Casino | |
| Matchbook | |
| Innovative start-up | Betbull |
| Bitcasino.io | |
| Bookee | |
| Ninja Casino | |
| Sports Port Gaming Studios | |
| WantMyBet | |
| Personalised marketing campaign | Caliente Interactive |
| Mr Green | |
| Sky Vegas (Cross Sell) | |
| Sky Bet (Digital Display) | |
| Social marketing campaign | LeoVegas |
| Mr Green | |
| Pinnacle | |
| PokerStars | |
| Videoslots.com | |
| Sportsbook marketing campaign | 888 |
| Betsafe | |
| BetVictor | |
| LeoVegas | |
| Mobile Marketing Campaign | 888 |
| LeoVegas |
