SPONSORSHIP AND EXHIBITION BENEFITS
WHY SHOULD YOU SPONSOR AT IDEACTION.2017 CONFERENCE?
If your company is looking to play a larger role in the facilities
management industry, our FMA Ideaction.2017 Conference
sponsorship packages are the ideal opportunity to help keep your
company’s name at the forefront of the delegates’ minds.
PERSONAL CONTACT: The best way to build and maintain
relationships with your target market. In a world of electronic
marketing, stand out from the crowd and put a face to your brand
and build your customer base.
NETWORKING: Meet and speak with conference delegates in a
relaxed yet informative environment at one of the various social
events held throughout the conference.
EDUCATION: Learn what’s happening now in the facilities
management sector and how you can be part of it.
PRESENCE: Show your commitment to the sector and support the
community that supports your business.
BUZZ: With your target market all in the one place, there’s no
better place to make a splash and launch a new product, service
or marketing campaign.
LEADS: With the cost of business acquisition on the rise,
exhibiting provides you with the opportunity to secure qualified
leads in one location.
SALES: Demonstrate new products or equipment or promote new
services. The hands-on approach to sales is often the most
powerful!
EXHIBITING OPPORTUNITIES ARE AVAILABLE AND INCLUDE:
One skirted table and two chairs will also be provided, additional furniture can be purchased via Moreton Hire:
Tim Messer
e tim.messer@moreton.net.au
w http://www.moreton.net.au/
COMMUNICATIONS STRATEGY
The conference’s marketing and communications efforts
will create maximum awareness and position the
conference as the ‘must-attend’ event for those working
this area. It will combine and integrate the following
aspects:
WEBSITE: Used as a pivotal marketing tool, this
provides the key source of information about the
conference and is constantly updated and refreshed to
reflect the latest news.
DIRECT MARKETING: Frequent email blasts to
registered delegates that update them with general
information, latest news, key dates, program and
speaker details, keeping the delegates engaged in
activities leading up to the conference.
MARKETING COLLATERAL: Branded electronic and
printed materials will be used to endorse the email
campaign, highlighting key activities such as registration
promotions and ‘call for abstracts’. These will be shared
via direct emails and the conference website.
ADVERTISING AND ARTICLES: Regular e-blasts to
promote highlights of the program and key speakers.
MEDIA COVERAGE: Will be attracted closer to
the conference through both specialist and general
media channels, profiling key developments in the
field.
SOCIAL MEDIA: Will be used to create excitement around
the event and speakers. Facebook and Twitter will feature
heavily in the social media campaign.
TELEMARKETING: On the phone communication,
promoting the conference and recognition of key sponsors
WHAT TO DO NEXT ... ?
We have a range of Sponsorship & Exhibition Packages available providing suitable marketing solutions for any sized organisation. Please take a moment to go through the sponsorship prospectus, which can be downloaded below. Should any of the packages not meet your requirements, please contact Alignment Event Solutions (isabella@alignmentevents.com.au, 02 4267 2225) to create a tailored package suitable for your exact needs, within your ideal budget.
