Data is a key asset for most marketing campaigns and is often addressed on a per-campaign basis. Rarely do organisations work from the big picture and as a result, causes inconsistencies in marketing patterns which therefore affects the overall customer relationship and purchase potential.

 

The chaos of a poor data strategy is not blatant, but the indicators are abound: from redundant data, inconsistent data, through to marketers who become increasingly dissatisfied with the performance of the campaign and ROI achieved. Without a data strategy, marketers and IT have no guidelines for making the decisions that are absolutely crucial to the success of all marketing and sales campaigns along with the overall success of the company.

 

This workshop will enable you to create and implement a solid data marketing strategy; from knowing what to collect, how to effectively manage it, to enhancing its’ potential, along with making your data a more efficient, more powerful asset. You will learn how to plan and implement a data strategy in your organisation, including:

 

• Defining what data driven marketing means for your organization

• Self assessment: Analysing your capabilities of where you are now and where you want to be

 

 

   Workshop Only

   ADMA Members $270

   Non Members $385