Dear Industry Colleagues,
Visit California invites you to exhibit at ITB Berlin, March 8-13, 2016.
As the world’s largest travel exhibition and leading B2B platform, ITB Berlin provides an excellent opportunity to reach the European travel trade and travel media. As a marquee U.S. destination, Visit California maintains a large stand in the Brand USA Pavilion. Appointments are not prescheduled by show organizers; however Visit California’s Germany office can assist in facilitating introductions between tour operators and delegates. The Brand USA Media Breakfast provides an opportunity for delegates to network with German media representatives. A Press Room is available within the USA section for the distribution of press materials throughout the week.
With more than 10,000 companies exhibiting, ITB attracts approximately 110,000 visitors from the travel industry as well as around 60,000 consumers every year.
Visit California invites you to exhibit at ITB Berlin, March 8-13, 2016.
As the world’s largest travel exhibition and leading B2B platform, ITB Berlin provides an excellent opportunity to reach the European travel trade and travel media. As a marquee U.S. destination, Visit California maintains a large stand in the Brand USA Pavilion. Appointments are not prescheduled by show organizers; however Visit California’s Germany office can assist in facilitating introductions between tour operators and delegates. The Brand USA Media Breakfast provides an opportunity for delegates to network with German media representatives. A Press Room is available within the USA section for the distribution of press materials throughout the week.
With more than 10,000 companies exhibiting, ITB attracts approximately 110,000 visitors from the travel industry as well as around 60,000 consumers every year.
| BACKGROUND |
Germany is a mature, stable market that has shown steady visitation to California during the last decade. Visit California has had a presence in the German market for more than 20 years. In 2014, California welcomed 424,000 German visitors who stayed an average of 9.7 nights and spent a total of $709 million. California attracts more than one in five Germans traveling to the United States. Growth is forecasted at 16.3 percent from 2014-2018.
Vacations and travel remain one of Germans’ most important leisure activities. While the majority of German travelers prefer package tours, these travelers are very adventurous and get off the beaten path.
Germans are among the highest ranked in advanced planning time, with more than four months of research before booking a summer vacation, allowing more opportunity to connect with the German consumer. In 2014, German tour operators set a revenue record of an estimated $34.7 billion, affirming the continued strength of the German tourism economy.
Vacations and travel remain one of Germans’ most important leisure activities. While the majority of German travelers prefer package tours, these travelers are very adventurous and get off the beaten path.
Germans are among the highest ranked in advanced planning time, with more than four months of research before booking a summer vacation, allowing more opportunity to connect with the German consumer. In 2014, German tour operators set a revenue record of an estimated $34.7 billion, affirming the continued strength of the German tourism economy.
| PARTNER BENEFITS |
- Exhibit as part of Visit California booth
- Opportunity to grow business by meeting and networking with buyers from Germany and throughout Europe
- Detailed country, travel trade and media briefing including Germany, Austria and Switzerland
- ITB access and badge (including access to Brand USA section)
- Inclusion in California wine receptions at stand
- Delegate dinner hosted by Visit California in Berlin
- Shipping of all collateral materials from California directly to ITB Berlin
| DRAFT SCHEDULE |
Tuesday, March 8
Delegates arrive in Berlin - Market Briefing in the evening
ITB - open to travel trade
Wednesday, March 9
ITB - open to travel trade
Thursday, March 10
ITB - open to travel trade
Friday, March 11
ITB - open to travel trade
Saturday, March 12
ITB - open to the public
Sunday, March 13
ITB - open to the public
| FEE DETAILS |
$3,500 - Primary Delegate fee
$750 - Secondary Delegate fee
Limited space is available. Registration is on a first-come, first-serve basis.
All airfare, accommodation and some meals are additional.
| QUESTIONS |
Please contact Alex Vigil, Travel Trade Manager, at avigil@visitcalifornia.com.
