Trade Shows 

Participation Fee
$3,000 each for CITM and GITF
$1,700 for ITF

Partner Benefits

• One dedicated station for each delegate as part of the Visit California booth.
• On site support if partner is not able to be at the trade show physically.
• Translation support as needed.

Timing: November 4-7, 2016

City: Taipei

The Taipei International Travel Fair (Taipei ITF) is the largest travel trade fair in the Asia Pacific region with over 900 organizations from 60 countries participating in 1,350 exhibition booths. The four-day event attracts an astounding 315,000 visitors, yields more than $50 million in bookings, and generates over 3,000 press reports.

Timing: November 11-13, 2016

City: Shanghai

CITM is the largest professional travel show in Asia. The annual event is held in Kunming and Shanghai in alternative years. The 2016 event is taking place in Shanghai and will involve a greater number of participating trade professionals and consumers. Visit California will team with California partners to attend the show to cement brand awareness of the state and partner destinations, products and services.

Timing: February 2017

City: Guangzhou

One of the most influential B2B fairs in China focusing on outbound travel, inbound travel and MICE, GITF has attracted extensive tourism industry support since its first event 23 years ago. It is recognized as the best pathway into the vast South China market as well as a gateway to diversified international markets out of Guangdong, the largest tourist-source market in China.