SiChuan Airlines Co-op
Participation Fee
$20,000
Promotion Period: March 01 - June 10 2017
Partner Benefits
Description
Participation Fee
$20,000
Promotion Period: March 01 - June 10 2017
Partner Benefits
- Your product / destination featured in the products specially developed in the co-op
- Destination / product exposure on promotional paid media channels
- Destination / Product exposure on tour operators’ owned media channels
- This co-op is led by Visit California Chengdu office, covering Western China area.
- In support of Sichuan Airlines’ new airlift from
Chengdu to Los Angeles, Visit California initiates marketing co-op together
with SiChuan Airlines and the following selected partners to generate exclusive
California features as well as themed features with California elements for group product development:
- Sunny Tour (wholesaler and tour operator)
- Tours for Fun (OTA)
- Utilize the following channels to promote destinations and products: Digital
- POP Banners on Tour for Fun website
- EDM to Tour for Fun customers
- Weibo & WeChat channels of Tour for Fun
- WeChat channel of Sunny Tour
- FM91.4 Radio Programs
- Sunny Tour Retail outlet
- ‘Walk On The Earth’ Industry magazine tactical ads
- Sunny Tour Membership salon
- CITIC Bank VIP Seminars
- Join forces with Sichuan Airlines to conduct extensive agent training to cover potential source markets in Western China region, helping local tour operators to develop quality California packages by leveraging Sichuan Airlines’ new service to California.
- Western China is an immature market, so co-ops would focus on the group market.
- Group travelers who is unfamiliar with California travel resources
- Potential FIT Travelers
