China Southern Airlines Co-op
Participation Fee
$20,000
Promotion Period: March - June 2017
Partner Benefits
Description
Participation Fee
$20,000
Promotion Period: March - June 2017
Partner Benefits
- Your product / destination featured in the products specially developed in the co-op
- Destination / product exposure on promotional paid media channels
- Destination / Product exposure on tour operators’ owned media channels
- This co-op is led by Visit California Guangzhou office, covering Guangzhou and Southern China area
- Leverage China Southern’s special air rate to
develop small & mini group packages
with China Southern Airlines and the following selected partners:
- Dista (wholesaler)
- Successway (wholesaler)
- Guangdong Nanhu (tour operator)
- GZL (tour operator)
- Focus on mini group product line development to introduce high-quality, in-depth California experience.
- Utilize the following channels to promote destinations and products: Digital
- POP banners
- EDM
- Weibo & WeChat
- Radio Ads
- Radio Programs
- Retail outlet
- Printed flyers and posters
- Consumer Seminars
- Consumer sales events
- Newspaper ads
- Membership salon
- Bank VIP Seminars
- California and buy-in partners’ destination knowledge will be featured in extensive in-person and virtual trainings covering Southern China area.
- Middle and upper class consumers who appreciate California lifestyle and are willing to travel in small groups with family, friends and colleagues with moderate service from travel
