China Eastern Airlines Co-op
Participation Fee
$20,000
Promotion Period: March - June 2017
Partner Benefits
Description
Participation Fee
$20,000
Promotion Period: March - June 2017
Partner Benefits
- Your product / destination featured in the products specially developed in the co-op
- Destination / product exposure on promotional paid media channels
- Destination / Product exposure on tour operators’ owned media channels
- This co-op is led by Visit California Shanghai office, covering Shanghai andEastern China area.
- Leverage China Eastern’s special air rate to develop small & mini group packages with UTour, one of the most influential travel wholesalers in China.
- The joint promotion is set to expand California product development, marketing and sales in Eastern China through UTour’s wide promotional network.
- Utilize the following UTour’s owned or paid channels to promote destinations and products: Digital
- POP Banners
- EDM
- Weibo & WeChat channels
- UTour Retail Outlet
- Mercedes Benz Center – Promotional Items Displayed in 70 VIP Rooms
- Newspaper ads
- Membership salon
- Bank VIP Seminars
- California and buy-in partners’ destination knowledge will be featured in extensive in-person and virtual trainings covering Eastern China area. Four scheduled road shows will be taken place in Hangzhou, Nanjing, Hefei and Ningbo, and 50 travel trade delegates will be invited for each road show.
- Utilize Shanghai World Travel Fare (Apr 20 -23, 2017) to further promote destinations and products in Utour’s grand booth.
- Middle and upper class consumers who appreciate California lifestyle and are willing to travel in small group with family, friends and colleagues with moderate service from travel agencies.
