Air China Co-op
Participation Fee
$20,000
Promotion Period: March - June 2017
Partner Benefits
Description
Target
audience
Participation Fee
$20,000
Promotion Period: March - June 2017
Partner Benefits
- Your product / destination featured in the products specially developed in the co-op
- Destination / product exposure on promotional paid media channels
- Destination / Product exposure on tour operators’ owned media channels
Description
- This co-op is led by Visit California Beijing office, covering Beijing and Northern China area
- Develop FIT
and small group packages with Air China and the following selected partners:
- Ctrip.com or Tuniu.com (OTA) – FIT Packages
- CITS (tour operator) – FIT & small group packages
- Beijing 1039 Self-Driving Club (Beijing Communication Radio – FM103.9MHz)
- Beijing Aiche Sunshine Auto Cultural Club
- Utilize the following channels to promote destinations and products with Visit California and Air China’s co-branding message- “Love Travel, Love California”: Digital
- Ads on Baidu.com
- POP banners of OTA and CITS
- EDM of OTA and CITS
- Weibo & WeChat of all four partners
- FM103.9 Radio Ads
- FM103.9 Radio Programs
- CRI Radio Programs
- CITS Retail outlet
- Printed flyers and posters for CITS, 1039 self-driving Club and Aiche Sunshine Auto Club
- CITS Outdoor LED ads
- Newspaper ads – Global Times by CITS
- Auto Club Membership salon – 1039 Club and Aiche Club
- FIT Travelers
- Middle class consumers who appreciate California lifestyle and are willing to travel in small groups with family, friends and colleagues with moderate service from travel agencies.
- Auto club members, car enthusiasts
