Agenda Location Brochure

So what is the ROI for attending SAMA’s Annual Conference in 2017?

You will be given concrete examples, business cases and benchmarking data that all focus on institutionalizing customer-driven innovation through a major cultural change. Benefit from an invaluable three days of networking with SAM practitioners and thought leaders. And, leave with methodologies, business cases and skills you’ll need to create cultural change indispensable for your company and your program’s future organic growth.

See you soon in National Harbor!

Conference Pricing

Energize, educate and enable your team to achieve the business agility and sustainability your leadership demands. Discounts are available for as few as ten attendees from one organization. Learn more about Team Registration.

Solo Team
Corporate Member $2,495 $2,395
Individual Member $2,620 $2,520
Non-Member $2,820 $2,720

Cancellation Policy

Upon written notice (e-mail acceptable), registered and paid participants for any SAMA events are entitled to a full refund up until 31 days prior to the start of the event. If a registrant cancels between 15 and 30 days from a scheduled SAMA event, the individual will receive a full credit to be used within 12 months. Cancellations made within 14 days of the start of a SAMA event will forfeit 50 percent of the fees paid and will be issued a meetings credit for the remaining 50 percent to be used within 12 months. If a paid registrant does not give prior notification of absence for the entirety of a scheduled SAMA event, the individual will forfeit 100 percent of the fees paid.

Cancellations or substitution requests must be written and submitted to

Questions? Please contact us at or call Ashley Lundgren at 312-251-3131, ext. 27.